Sun Beans Foods Industries Sdn Bhd, located in Bukit Mertajam, Malaysia, is a reputable manufacturer and exporter specializing in savory snacks, health foods, and food-grade raw materials. Established with a commitment to quality and nutrition, the company has grown into a recognized industry player, serving both domestic and international markets with a diverse portfolio under multiple brand labels.
Core Business Operations
Sun Beans Foods operates a vertically integrated production facility that supports R&D, manufacturing, packaging, and distribution. Its core business segments include:
- Savoury Snacks:
- Assorted peanuts, anchovy satay, green peas, broad beans, and mixed nuts catering to Southeast Asian taste profiles.
- Health-Oriented Food Products:
- Under the “Natufoodies” and “Happiemama” brands, they produce rice crackers, baby rusks, and cereal puffs, specifically designed for infants and toddlers.
- Beverage Products:
- The “Tri Leaves” brand offers herbal-based cooling water, popular in the Southeast Asian market for its refreshing and traditional health attributes.
- Raw Materials:
- Supplies food-grade raw beans and glucose powder to F&B manufacturers and wholesalers.
Unique Selling Proposition
Sun Beans stands out for its ability to service both retail and industrial clients through a diversified product line. Key differentiators include:
- In-house R&D for continuous product innovation and baby food safety standards.
- Export-ready certifications and multi-brand strategy for different consumer segments.
- Strong reputation in health-conscious and baby food sectors across ASEAN markets.
- Customizable OEM and private label solutions for global distributors.
Financial Insights
While Sun Beans Foods Industries is privately held and does not disclose audited financials, industry estimates based on export volume, market presence, and production capacity suggest:
- Estimated annual revenue of USD 5–10 million, with consistent year-over-year growth, particularly in health food exports.
- Export activity contributes to over 60% of the company’s total sales, according to trade directories and procurement platforms.
Export and Shipment Activity
Sun Beans is a major exporter with a reach across:
- Southeast Asia: Thailand, Singapore, Indonesia, Vietnam
- Middle East: UAE, Saudi Arabia
- East Asia: China, Taiwan, Hong Kong
- Oceania: Australia and New Zealand
Trade data indicates hundreds of shipments per year, especially under the “Natufoodies” and “Tri Leaves” product lines. Their products are frequently showcased in international food trade shows and baby food expos.
Target Market
Sun Beans targets a diverse market, including:
- Health-conscious parents seeking safe and nutritious snacks for toddlers.
- Snack food retailers and distributors in Asia and the Middle East.
- B2B buyers for raw materials like glucose powder and broad beans.
- Private label and OEM partners looking for customizable, quality food products.
Capabilities and Infrastructure
- Automated Production Lines: Supporting high output of snacks and baby food.
- R&D Lab: Dedicated to infant-safe formulations and allergen testing.
- Quality Assurance Department: Monitors compliance with HACCP, GMP, and Malaysian food safety laws.
- Cold-chain and dry logistics systems for local and export distribution.
Certifications and Compliance
- HACCP and GMP certified facility.
- Malaysian Ministry of Health product approvals.
- HALAL certification for key product lines to support distribution in Muslim-majority countries.
- Packaging and labeling compliant with international export standards.
Customer Feedback
- Highly rated by young parents for Natufoodies baby snacks—highlighted for being non-GMO and free from artificial preservatives.
- Distributors commend the company’s consistency in quality and timely export schedules.
- Positive trade partner reviews for customizable packaging and product support.
Achievements and Recognition
- Participation in Gulfood Dubai, THAIFEX Bangkok, and CBME Shanghai for infant and health product exposure.
- Recognized in Malaysia’s SME directory for excellence in Halal-certified baby food production.
- Grown to support multiple sub-brands, indicating successful market segmentation strategies.
- Developed robust OEM partnerships across Asia, expanding their export-driven revenue base.
