Sun Food International Co., Ltd., headquartered in Bangkok, Thailand, is a leading vertically integrated agribusiness specializing in poultry processing, animal feed production, and ready-to-eat meals. With over 40 years of operational experience, the company is a key player in Thailand’s food export economy, known for its global-standard poultry products under multiple trusted brands.
Core Business Operations
Sun Food International manages a diverse portfolio of food and feed manufacturing through its brands and facilities. The company’s operations include:
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Frozen Poultry Products:
- A wide range of frozen cuts such as chicken breast, wings, drumsticks, and liver, processed at state-of-the-art plants for global export.
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Processed Poultry:
- Pre-cooked and marinated chicken tailored for both food service and retail channels.
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Animal Feed Manufacturing:
- Production of high-quality feed for chickens, ducks, pigs, and fish under the SUNFEED brand. Developed using scientific formulations for optimal livestock health.
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Ready-to-Eat Meals:
- Under the GOSUN brand, Sun Food offers frozen and refrigerated meals such as steamed herbal chicken, grilled drumsticks, and Thai cuisine entrees, packaged for domestic and international retail.
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Herbal Chicken:
- Specialized fresh and frozen herbal chicken products targeting health-conscious markets.
Unique Selling Proposition
Sun Food International’s value proposition is anchored on its fully integrated supply chain and commitment to international food safety and sustainability. Key strengths include:
- In-house breeding, feed production, and poultry processing under one ecosystem.
- Compliance with major global certifications including BRC, ISO 22000, GMP, and HALAL.
- Flexibility in product customization, packaging, and labeling for private label/OEM clients.
- R&D-backed innovation in cooked and herbal poultry lines.
Financial Insights
As a major exporter and vertically integrated producer, Sun Food International is estimated to generate:
- Annual revenues exceeding USD 50 million, according to market and trade data.
- Poultry exports contribute to over 70% of revenue, while the remainder is split between feed production and ready-to-eat segments.
- Operates multiple factories and employs over 1,000 personnel across production, logistics, and distribution.
Export and Shipment Activity
The company has established a robust global export network spanning:
- Asia: Japan, South Korea, Singapore, Hong Kong, Philippines
- Middle East: UAE, Qatar, Saudi Arabia
- Europe: UK, France, Germany
- Africa: South Africa
- North America: United States and Canada (limited volume)
Export records show regular containerized poultry shipments, adhering to the veterinary and phytosanitary requirements of each destination.
Target Market
Sun Food International serves a multi-tiered clientele:
- B2B Distributors and Wholesalers
- Retail Chains and Supermarkets
- Food Service and Catering Operators
- OEM/Private Label Clients
- Health-conscious consumers seeking herbal poultry products
Capabilities and Infrastructure
- Integrated Poultry Farm and Processing Complexes: Covering everything from hatchery to packaging.
- R&D Laboratory for recipe development, feed formula optimization, and shelf-life extension.
- Cold Chain and Distribution System maintaining temperature control across delivery pipelines.
- OEM Production Capacity supporting multinational brands and private labels.
Certifications and Compliance
- BRC (British Retail Consortium) Global Food Safety Standard
- ISO 22000 Food Safety Management
- GMP and HACCP Certification
- HALAL certification from the Central Islamic Council of Thailand
- Thai FDA registration for all product lines
Customer Feedback
- Recognized for consistency in product quality and delivery.
- Buyers value flexibility in packaging options and compliance with country-specific regulations.
- Positive feedback on GOSUN ready-to-eat meals for taste, nutrition, and convenience.
Achievements and Recognition
- Recognized as a Top 10 Thai Poultry Exporter by the Thai Ministry of Commerce.
- Long-term export partner for Japanese retail chains and Middle Eastern distributors.
- Developed one of Thailand’s leading herbal poultry product lines, addressing rising health trends.
- Actively contributes to food security initiatives in ASEAN through affordable protein production.
