Exhibiting at Thaifex - Anuga Asia 2025

Sunshine International (Thailand) Co., Ltd., headquartered in Bangkok, Thailand, is a diversified manufacturer and exporter, renowned for its innovative fruit-based snacks, high-quality agricultural produce, and robust industrial product offerings. With over three decades of operational excellence, the company has successfully penetrated more than 60 global markets, building strong brand equity and a broad product spectrum.

Company Overview

Founded in 1986, Sunshine International (Thailand) Co., Ltd. is a Thai-owned enterprise specializing in premium processed fruits and diversified export commodities. The company's flagship brand, Fruit King, has become synonymous with quality dried fruit snacks, earning strong recognition in both retail and foodservice sectors internationally.

Core Business

Sunshine International operates across multiple business verticals, segmented into:

• Fruits and Snacks:

  • Freeze Dried Fruits (Durian, Mango, Mangosteen)
  • Soft Dried Fruits
  • Frozen and Chilled Fruits
  • Fruit Chips (Vacuum Fried)
  • Fruit Powders
  • Canned Fruit Juices and Vegetable Juices

• Rubber Products:

  • Truck and Passenger Car Tyres
  • Bicycle Tyres
  • Industrial Rubber Bands

• Furniture:

  • Office Furniture
  • Dining Sets
  • Modern Sofas

• Other Food Products:

  • Thai Jasmine Rice and other specialty grains

This broad diversification allows the company to mitigate risks and capitalize on multiple international trade segments.

Product Specialization and USP

Sunshine International's standout capability lies in its advanced fruit processing technologies, which include:

• Freeze-Drying to preserve 98% of the nutritional content
• Vacuum Frying for fruit chips with reduced oil absorption
• Spray Drying and Grinding for fruit powders used in food manufacturing

The company is recognized for its commitment to natural, preservative-free, and non-GMO product formulations. Their products are suitable for vegan, Halal, and health-conscious consumers worldwide.

Financial Strength

While privately held, industry estimates and trade analysis indicate:

• Estimated Annual Revenue: USD 25–40 million
• Export Contribution: 85% of total revenue
• Production Capacity: Over 10,000 metric tons of fruit processed annually
• Top Export Markets: China, Japan, South Korea, USA, Canada, Germany, UAE

Their Fruit King brand alone accounts for a significant portion of Thailand’s premium dried fruit exports.

Shipment and Export Data

Based on data from import-export monitoring platforms:

• Average Shipments: Over 300 full containers per year
• Top Ports of Destination: Shanghai, Los Angeles, Hamburg, Dubai
• Frequent Product Shipments:
  • Freeze Dried Durian and Mango
  • Fruit Powders for food and beverage manufacturers
  • Rubber Bands and Car Tyres to Africa and Latin America

The company also engages in OEM/private label partnerships with several multinational grocery and convenience chains.

Target Markets

Sunshine International targets:

• Retail Chains (e.g., Walmart, Costco equivalents in Asia)
• Health Food Distributors
• OEM Buyers for private-label production
• Importers of tropical fruits and Southeast Asian snacks
• Rubber and Furniture Industry Wholesalers

With a growing demand for healthy snacks and sustainable goods, the company is well-aligned with evolving global preferences.

Capabilities

• In-house Freeze-Drying Plants
• GMP and HACCP-Compliant Processing Units
• R&D for Flavor and Texture Optimization
• Private Labeling and Multilingual Packaging
• Integrated Export Documentation and Compliance Support

This vertically integrated model allows for strict quality control and enhanced client customization.

Certifications and Compliance

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• HALAL Certified
• US FDA Registration
• EU Food Safety Compliance

These certifications assure buyers of product integrity and suitability for high-regulation markets.

Customer Testimonials

“Fruit King’s freeze-dried mangoes are a top seller for us. Their shelf stability and taste are unmatched.”
— Maria J., Category Manager, Japanese Retail Chain

“We’ve been sourcing rubber products from Sunshine for over 7 years. They’re reliable and maintain consistent quality.”
— Stephen T., Procurement Head, Nigeria Industrial Imports

Major Achievements

• Pioneered Thailand’s first commercial freeze-dried durian line
• Recipient of Thailand Trusted Quality Exporter Award (2022)
• Expanded distribution in Costco Korea and Tmall China
• Launched biodegradable packaging for select Fruit King products
• Reached milestone of 100+ international private label SKUs

Sunshine International (Thailand) Co., Ltd. exemplifies Thai innovation and global ambition, seamlessly merging tradition with technology to serve diverse global needs across food, furniture, and industrial commodities.