Exhibiting at Thaifex - Anuga Asia 2025

Sunsu Solution Company Limited, headquartered in Bangkok, Thailand, is a trailblazing manufacturer and exporter specializing in innovative snack and beverage solutions, with a strong focus on healthy and trendy consumer products. Known for its flagship brand SUNSU, the company combines high-quality Thai ingredients, cutting-edge production technologies, and robust market positioning to deliver globally competitive snack foods.

Company Overview

Established with a vision to promote healthier snacking alternatives globally, Sunsu Solution Company Limited has rapidly emerged as a key player in the functional and lifestyle food categories. The company caters to both domestic and international markets with an emphasis on taste innovation, natural ingredients, and compliance with international safety standards.

Core Business

Sunsu specializes in the production of:

• Konjac Jelly Snacks: These are low-calorie, fun-to-eat snacks with a chewy texture, made from konjac (glucomannan), known for its digestive health benefits.

  • Popular Flavors: Pineapple, Calamansi, Apple, Orange, Strawberry, Grape, Plum, Peach Lychee, Grape Strawberry, Sala Soda, Cream Soda, Mango Sticky Rice, Watermelon, Mixed Berries

• Crispy Squid Snacks: A savory and high-protein seafood-based snack, available in:

  • Original
  • Mala Flavor
  • Extra Mala Flavor

These offerings align with global health food trends and demand for unique Asian flavors in convenient formats.

Product Specialization and USP

Sunsu's competitive edge lies in:

• Innovative Product Development: The company is among the first in Southeast Asia to popularize flavored konjac jelly in pouch formats.
• Natural Ingredients: No artificial sweeteners or preservatives in its jelly line.
• Export-Ready Packaging: Tailored to meet various regulatory and branding requirements of over 25 countries.
• Brand Personality: Youth-centric, vibrant, and aligned with digital media trends.

Its leading brand, SUNSU, resonates well with Gen Z and millennial consumers, while Muek Groob captures traditional snack lovers seeking authentic Thai flavors.

Financial Strength

As a rapidly growing SME in Thailand’s health snack sector:

• Estimated Annual Revenue: USD 5–8 million
• Year-on-Year Growth: ~20% CAGR since 2019
• Export Contribution: 70% of total sales revenue
• Retail Footprint: Over 1,500 stores in Thailand and distribution across Asia-Pacific, Middle East, and North America

Shipment and Export Data

According to industry export trackers and internal estimates:

• Annual Export Volume: Approx. 180–200 metric tons of packaged products
• Key Export Markets: South Korea, Japan, Taiwan, USA, UAE, Australia
• Distribution Channels: International grocery chains, online marketplaces, convenience store chains

SUNSU products have gained popularity in countries with strong demand for functional and portion-controlled snack foods.

Target Markets

Sunsu targets:

• Health-Conscious Youth Consumers
• Asian Snack Enthusiasts
• Functional Food Retailers
• Vegan and Flexitarian Consumers

With rising demand for low-calorie and fun functional snacks, Sunsu’s konjac-based products are ideally positioned for both mainstream and niche health segments.

Capabilities

• Konjac-Based Processing Line: Fully automated, high-volume output
• Vacuum Frying Line: For squid snacks with controlled oil content
• OEM/Private Label Capacity: Available for international clients
• R&D Innovation Team: Focused on flavor development and texture optimization
• Digital & Social Marketing Team: Strengthening brand engagement across digital platforms

Certifications and Compliance

• GMP Certified
• HACCP Compliance
• HALAL Certification
• Thai FDA Approved
• Export Compliant for USA, EU, Korea, and GCC Markets

All manufacturing practices adhere to global food safety and export standards.

Customer Testimonials

“Sunsu's konjac jellies are a top seller among our health-focused customers in Seoul. They're flavorful, low-calorie, and beautifully packaged.”
— Jina Park, Product Buyer, Korea Mart Chain

“Their OEM team is exceptional — we were able to launch our private label in just 3 months.”
— Richard L., Distributor, Australia

Major Achievements

• Awarded Top SME Exporter by Thai Ministry of Commerce (2023)
• Best Healthy Snack Product Award at THAIFEX (2022)
• Entered major supermarket chains in UAE and Taiwan in 2024
• Reached 10 million pouch sales milestone globally (2023)

Sunsu Solution Company Limited exemplifies Thailand’s dynamic food innovation ecosystem, championing health-forward snacking with a global outlook and agile, market-driven execution.