Exhibiting at Asia Fruit Logistica 2025

Sunview Marketing International, headquartered in Delano, California, is a vertically integrated grower, packer, and marketer of premium table grapes and raisins. Operating under the legacy of Sunview Vineyards of California, Inc., the company is a third-generation family-run enterprise with over 75 years of experience in viticulture. Renowned for its proprietary grape varieties and sustainability practices, Sunview is one of the largest and most innovative table grape producers in the United States.

Company Background

Founded by the Zaninovich family, Sunview Marketing International traces its agricultural roots back to the mid-20th century. Under the leadership of President Marko S. Zaninovich, the company has grown into a global exporter, recognized for its consistent quality, food safety standards, and breeding of exclusive grape varieties. With vineyards spanning across California's San Joaquin Valley, Sunview controls every aspect of production — from varietal development to final delivery.

Core Business

Sunview’s core operations encompass:

• Cultivation of proprietary and traditional table grape varieties
• Packing and shipping of fresh and dried fruit
• Organic and conventional farming practices
• Product branding and international marketing

The company’s grapes are sold both domestically and internationally under well-known proprietary brands and are distributed to major retail chains and wholesale buyers.

Product and Service Offerings

Sunview’s product lineup includes:

Proprietary Table Grapes

• Stella Bella®: Crisp green seedless grape
• Sparkle®: Deep red seedless variety
• Sweet Carnival®: Sweet yellow grape with candy-like flavor
• Carnival Fruit Punch®: Signature grape blend with tropical flavor

Other Table Grape Varieties

• Red, green, and black seedless varieties
• Flame Seedless, Autumn King, Scarlet Royal, etc.

Raisins

• Conventional Sun-Dried Raisins
• Organic Raisins certified by CCOF

Olive Oil

• Limited production premium olive oils grown and processed on company-owned land

Sunview packages products under both its own brands and private label agreements.

Specialization and Core USP

Sunview’s greatest strength lies in its proprietary grape breeding program, which has produced several exclusive varieties that differentiate it from commodity growers. These varieties offer unique flavor profiles, longer shelf lives, and visual appeal preferred by global retailers.

Key USPs include:

• Full vertical integration from planting to packaging
• Non-GMO breeding program led by in-house viticulturalists
• State-of-the-art cold storage and logistics
• 100% recyclable packaging innovations
• Sustainable water and soil management systems

Financial Overview

While Sunview Marketing International is privately held and does not disclose annual revenues, industry estimates place the company among the top five table grape exporters in the U.S., with an annual production capacity of:

• Over 3 million boxes of grapes annually
• Raisin processing exceeding thousands of tons per year

The U.S. grape export market was valued at over USD $700 million in 2023, and Sunview maintains a significant share of both the domestic and international segments.

Shipment Data and Trade Records

According to USDA export data and trade platforms such as ImportYeti and Volza:

• Sunview grapes are exported to 30+ countries, including Canada, Mexico, China, Japan, South Korea, Vietnam, UAE, and the UK
• Export volumes exceed 15,000 metric tons annually
• High-frequency shipments during peak seasons (July to December)
• Uses advanced cold chain logistics to maintain freshness across continents

Target Market

Sunview serves a global network of:

• Supermarkets and hypermarkets
• Wholesale distributors
• Food service providers
• Retailers with premium organic and conventional product lines
• Private label clients

The company’s premium varieties are especially favored in markets with high demand for unique flavor profiles and high-shelf stability, such as East Asia and the Middle East.

Capabilities

• Multiple packing and storage facilities in California's Central Valley
• Exclusive breeding rights for proprietary varieties
• Organic certification through CCOF
• In-house logistics and export documentation team
• Bilingual international salesforce

Certifications and Compliance

• CCOF Organic Certification for organic grapes and raisins
• GlobalG.A.P. certified for Good Agricultural Practices
• PrimusGFS certified food safety programs
• FDA and USDA compliance for domestic and international shipments
• Sustainability programs aligned with U.S. environmental standards

Customer Testimonials

“Sunview’s proprietary grapes like Sweet Carnival® offer a flavor and presentation unmatched in the market. Our customers specifically ask for them.”
— Produce Category Manager, Major U.S. Grocery Chain

“Year after year, Sunview maintains our trust with quality consistency and responsive customer service across logistics and labeling.”
— Importer, Tokyo, Japan

Major Achievements

• Developed and launched over 6 proprietary grape varieties
• Exported grapes to more than 30 countries annually
• Recognized as a California Agricultural Export Leader
• Maintains over 3,000 acres of vineyard production
• Featured in multiple USDA trade promotion events and global exhibitions
• Early adopter of sustainable farming and recyclable packaging

Sunview Marketing International continues to raise the global standard for premium table grapes, combining three generations of farming expertise with modern branding, innovation, and global distribution excellence.