Supanij Organic Co., Ltd., located in Uthumphon Phisai, Thailand, is a certified organic manufacturer and exporter specializing in herbal teas, dried herbs, herbal powders, and health supplements. With its flagship brand Butterfly Pea, the company has carved a niche in the global wellness and herbal products market by emphasizing sustainability, organic cultivation, and traditional Thai herbal knowledge.
Company Overview
Founded in 2014 by Thanida Srihawong, Supanij Organic Co., Ltd. was born out of a commitment to promote the health benefits of Thai botanicals globally. The company operates from the agriculturally rich province of Sisaket and engages in vertically integrated farming, drying, processing, and packaging operations with an emphasis on traceability and natural purity.
Core Business
Supanij Organic produces and exports a wide range of products, categorized into:
-
Herbal Teas:
- Butterfly Pea Flower Tea
- Lemongrass Tea
- Roselle Tea
- Jasmine Tea
- Pandan Tea
- Chrysanthemum Tea
- Stevia Tea
-
Dried Herbs:
- Dried Butterfly Pea Flower
- Dried Lemongrass
- Dried Roselle Flower
- Dried Pandanus Leaves
-
Herbal Powders:
- Ground Butterfly Pea Powder
- Roselle Extract Powder
- Lemongrass Powder
- Pandanus Powder
- Jasmine Rice Leaf Powder
- Green Banana Powder
-
Herbal Capsules:
- Butterfly Pea Capsule (used in functional supplements)
-
Pet Snacks:
- All-natural pet treats made from fruits and vegetables without additives
Product Specialization and USP
Supanij Organic’s key differentiators include:
- Certified Organic Farming: All herbs and botanicals are grown without synthetic fertilizers or pesticides
- Low-Temperature Drying Techniques: Retains natural color, aroma, and bioactive compounds
- Full Traceability and Transparency: From farm to finished product
- Custom OEM/ODM Services: Supanij supports private labeling and formulation for global health and wellness brands
The Butterfly Pea brand is internationally recognized for its vibrant natural blue pigment used in beverages and cosmetics, and for its high anthocyanin content.
Financial Strength
As a growing SME in the wellness sector:
- Estimated Annual Revenue: USD 1.5–2.5 million
- Year-on-Year Growth: ~20% CAGR since 2020
- Export Share: Over 80% of production is exported
- Production Capacity: ~200 tons/year of dried herbs and powders
Supanij Organic operates with financial prudence, reinvesting into sustainable agriculture and value-added herbal innovation.
Shipment and Export Data
Based on company data and trade records:
- Annual Export Volume: Approx. 120–150 containers
- Key Markets: USA, Germany, South Korea, Australia, UAE, Japan
- Best-Selling Products:
- Dried Butterfly Pea Flower
- Roselle Extract Powder
- Ground Lemongrass Powder
- Distribution Channels: Health food retailers, herbal product distributors, tea companies, spa and wellness chains
Supanij’s export strategy is focused on health-conscious, premium markets seeking non-GMO and organically certified botanicals.
Target Markets
Supanij Organic targets:
- Nutraceutical and Herbal Product Brands
- Health and Organic Retailers
- Cosmetic and Spa Product Manufacturers
- Food and Beverage Companies (functional drinks, natural colorants)
- Natural Pet Food Retailers
The global interest in natural adaptogens, stress-relief teas, and plant-based wellness aligns perfectly with Supanij’s offering.
Capabilities
- In-House Organic Farms: Certified under Thailand’s Ministry of Agriculture
- Drying and Milling Facilities: Low-temp air drying and fine grinding
- Private Label Manufacturing: Custom branding and formulation
- Regulatory Support: Export documentation, organic certificates
- Eco-Friendly Packaging: Biodegradable and recyclable materials
These capabilities make Supanij a turnkey supplier for global brands seeking clean-label herbal ingredients.
Certifications and Compliance
- Organic Certified by Thailand Ministry of Agriculture
- GMP for Herbal Processing
- HALAL Certification
- FDA Thailand Registration
- Global Export Documentation for US, EU, and Asia-Pacific Markets
These certifications support entry into regulated health and wellness product markets worldwide.
Customer Testimonials
“Supanij’s butterfly pea powder is the cleanest and most vibrant we’ve sourced. They’ve helped us launch three new SKUs this year.”
— Erik M., Product Developer, Natural Beverages Brand (USA)
“The quality of their dried lemongrass and pandan has won us repeat business in the Korean herbal tea market.”
— Ji-Yeon L., Tea Distributor, South Korea
Major Achievements
- Top SME Exporter Award from Thai Chamber of Commerce (2022)
- Expanded to 20+ global markets within 5 years
- Launched 100% natural pet snack line in 2023
- Developed custom OEM blends for luxury spa brands in UAE and Singapore
- Integrated blockchain-based traceability pilot in 2024
Supanij Organic Co., Ltd. exemplifies how traditional herbal wisdom, organic agriculture, and modern processing can coalesce to create globally competitive health and wellness products rooted in Thai heritage.
