Super Harvest Trading Ltd. is a Canada-based produce trading company specializing in the global export and import of premium-quality fresh fruits, with a strong emphasis on Canadian-grown cherries, apples, and stone fruits. Headquartered in Vancouver, British Columbia, the company serves as a critical supply chain partner for wholesale distributors, supermarket chains, and fresh market importers across North America and Asia.
Company Background
Super Harvest Trading Ltd. is a subsidiary of Super Harvest Group, an international agribusiness entity with sourcing networks spanning Canada, the United States, and Asia. The company was founded to bridge the gap between high-quality North American growers and rapidly expanding demand in global produce markets, particularly in East and Southeast Asia.
With a team of multilingual logistics professionals and quality inspectors, Super Harvest is recognized for delivering fruit that meets strict food safety standards, consistent size and sweetness specifications, and just-in-time seasonal delivery windows.
Core Business
The core business operations of Super Harvest Trading Ltd. include:
- Export of Canadian-grown cherries and apples to Asia and the Middle East
- Import and wholesale distribution of premium international fruit into Canada
- Sourcing and consolidation from certified local farms in British Columbia and Washington
- Cold chain logistics coordination from orchard to port
Super Harvest specializes in fresh fruit commodities with seasonal volatility and high quality thresholds, positioning itself as a high-trust partner for both growers and buyers.
Product and Service Offerings
Super Harvest provides a seasonal assortment of fresh produce including:
Canadian Export Offerings
-
Cherries (July–August)
- Varieties: Bing, Lapins, Sweetheart, Skeena
- Regions: Okanagan Valley and Kootenay, BC
- Air-freight and sea-freight options available
-
Apples (September–March)
- Varieties: Ambrosia, Gala, Honeycrisp, Fuji
- Sourced from BC and Washington
-
Stone Fruits (July–September)
- Peaches, Nectarines, Plums
- Sourced from British Columbia growers
Imported Products (Canada Domestic Market)
- Seasonal imports of tropical fruits, grapes, citrus, and Asian specialties (via U.S., China, and Chile)
Services
- End-to-end logistics and documentation support
- Quality inspection and size grading
- Multilingual customer service (English, Mandarin, Cantonese)
- Private label packaging for export clients
Specialization and Core USP
Super Harvest’s unique value proposition lies in its specialization in Canadian cherries, where timing, freshness, and air-shipping efficiency are critical to value retention in premium Asian markets.
Key differentiators include:
- Strong grower partnerships in British Columbia
- Flexible shipping modes (air and ocean freight depending on market)
- Multilingual team fluent in Chinese, Korean, and English
- Experience with protocol markets such as China and Taiwan
- Customized packaging solutions to meet cultural preferences and market regulations
Financial Overview
Though privately held, Super Harvest Trading Ltd. is a mid-sized player in Canada’s cherry export sector. According to trade and market data:
- Canada's cherry exports were valued at CAD $80–100 million annually between 2021 and 2023
- Super Harvest is estimated to handle 2–3% of Canada's fresh cherry export volume, equivalent to 1,500–2,500 metric tons annually
- Unit export price for premium air-shipped cherries ranges from USD $6.50–$9.00 per kg depending on market and season
The company's vertical integration with selected farms enhances its margins and quality control while reducing procurement risk.
Shipment Data and Trade Records
Based on data from Panjiva, ImportYeti, and Volza:
- Super Harvest Trading Ltd. has active export lanes into China, Vietnam, Malaysia, Taiwan, and the UAE
- Frequent shipments of fresh cherries during Q3, with documented usage of air-freight into Hong Kong and Shanghai
- Strong import/export activity with partners in Washington State, including U.S.-grown apple and cherry integration
Target Market
Super Harvest targets:
- Asian wholesale importers and distributors
- Retail chains in Southeast Asia and Greater China
- Specialty fruit importers in the Middle East
- Canadian supermarkets and wholesalers for off-season imported fruit
Their customers are typically buyers seeking premium, visually appealing, sweet-tasting fruit with tight delivery schedules and high food safety assurance.
Capabilities
- Cold chain logistics from orchard to warehouse
- Quality grading systems aligned to export standards
- Multimodal shipping coordination (air & ocean)
- Custom packaging and labeling for Mandarin, Korean, and Arabic-speaking markets
- Rapid customs clearance and documentation handling
Certifications and Compliance
- Products meet CFIA export-grade compliance
- Phytosanitary certification and traceability for exports to China, Taiwan, and Vietnam
- Partners with HACCP-certified and GlobalG.A.P. farms
- Compliant with U.S. FDA and CanadaGAP requirements
Customer Testimonials
“Super Harvest cherries are consistently large, dark, and sweet — exactly what our high-end customers demand. Their delivery timing is also extremely reliable.”
— Mr. Liu, Importer, Guangzhou, China
“They’re one of the few Canadian exporters who really understand Asian market preferences, including packaging and sugar levels. That makes a huge difference.”
— Ms. Kim, Seoul-based Fruit Distributor
Major Achievements
- Exported Canadian cherries to over 10 countries during the 2023 season
- Built exclusive sourcing relationships with top-tier cherry orchards in British Columbia
- Reached over 1,500 tons in cherry export volume during peak seasons
- Developed Chinese-language B2B export catalog to support overseas distributors
- Successfully navigated export protocols and air cargo disruptions during COVID‑19
With its strategic grower partnerships, bilingual export expertise, and specialized logistics capabilities, Super Harvest Trading Ltd. continues to expand its presence as a trusted supplier of high-quality Canadian fruits to global markets.