Exhibiting at Thaifex - Anuga Asia 2025

SuperDrob S.A., headquartered in Karczew, Poland, is one of the country’s leading poultry producers and exporters, with over three decades of experience in delivering high-quality chicken products to domestic and international markets. With a vertically integrated model and state-of-the-art processing facilities, the company maintains rigorous quality control across its supply chain and offers a broad portfolio of poultry and convenience food products.

History and Core Business

Founded in 1993, SuperDrob has steadily grown from a local poultry supplier into a globally recognized name in the food processing industry. The company operates across multiple production sites in Karczew, Lodz, and Lublin, employing over 2,500 professionals. SuperDrob’s integration with local farmers ensures traceability and quality, contributing to its robust export growth.

The company’s business spans fresh poultry production, ready-to-eat meals, ready-to-cook items, and convenience foods tailored to both B2B and retail sectors.

Product and Service Offerings

SuperDrob’s diverse product portfolio includes:

• Fresh Poultry:

  • Whole Chicken
  • Chicken Parts (legs, wings, breast fillets)

• Ready-to-Eat Products:

  • Roasted Chicken
  • Breaded and Fried Chicken
  • Marinated Chicken in various seasonings

• Ready-to-Cook Products:

  • Oven-Ready Chicken Cuts
  • Vacuum-packed, Pre-seasoned Items

• Convenience Foods:

  • Cooked and frozen chicken snacks
  • Fast food segment under the “Fast Good” brand

These products are offered under various brands including SuperDrob, Kurczak Sielski, and Fast Good. The company customizes packaging and recipes based on client requirements, catering to retailers, foodservice operators, and industrial clients.

Specialization and Core USP

SuperDrob’s main competitive advantages include:

• Full vertical integration from farm to fork
• EU and global certifications ensuring compliance and quality
• Tailor-made solutions for global clients
• Innovation-driven product development, including low-fat and additive-free options
• Sustainable production with welfare standards under the Kurczak Sielski label, which emphasizes free-range poultry and antibiotic-free rearing

The company is particularly noted for its responsiveness to changing consumer trends such as clean label, high-protein, and convenience formats.

Financial and Export Performance

According to available trade intelligence and industry databases (e.g., Trademo, Volza, ImportYeti):

• SuperDrob exports to over 40 countries, including the UK, Germany, France, Netherlands, UAE, Japan, and China
• The company processes more than 100 million chickens annually
• Annual exports are estimated at over 60,000 metric tons of poultry products
• Estimated revenue is between EUR 250 million and EUR 350 million, with exports contributing approximately 40% of total revenue

These figures place SuperDrob among the top five poultry exporters in Poland, contributing significantly to Poland’s position as the EU’s leading poultry exporter.

Target Market

SuperDrob serves a diversified clientele that includes:

• Retail supermarket chains (private label and branded)
• HORECA (Hotel/Restaurant/Catering) distributors
• Food processors and ready-meal producers
• Wholesale importers and export consortia

The company targets both mainstream and premium segments with scalable production and packaging options.

Capabilities

SuperDrob operates three major facilities, equipped with:

• High-speed slaughter and cutting lines
• Advanced marination and breading units
• Packaging lines for vacuum, MAP, and skin packs
• Cold chain infrastructure for frozen and chilled logistics

R&D teams work closely with clients to innovate new products, ensuring SuperDrob stays ahead of evolving food trends and regulatory requirements.

Certifications and Compliance

SuperDrob complies with strict food safety and quality protocols. Major certifications include:

• IFS (International Featured Standards)
• BRC Global Standard for Food Safety
• Halal Certification
• HACCP (Hazard Analysis Critical Control Point)
• Veterinary Approvals for EU, GCC, Japan, China, and South Korea

These certifications allow SuperDrob to export to high-barrier markets and serve clients with diverse regulatory needs.

Customer Testimonials

While formal testimonials are limited in public sources, customer retention and continuous global expansion highlight high client satisfaction. SuperDrob is frequently featured at major international food expos such as SIAL, ANUGA, and THAIFEX, reflecting its reputation as a reliable international supplier.

Major Achievements

• Listed among Poland’s top poultry processors in volume and revenue
• Successfully launched “Kurczak Sielski”, Poland’s leading antibiotic-free, slow-growing chicken brand
• Developed “Fast Good” – a modern convenience food line for fast food retailers and QSR chains
• Maintains a 98% delivery performance rate based on internal KPIs
• Continues to expand in Asia and the Middle East with strategic export growth

With its strong emphasis on quality, innovation, and sustainability, SuperDrob S.A. remains a dominant force in the global poultry market, delivering trusted protein solutions to consumers around the world.