Superior Quality Food Co., Ltd., headquartered in Bangkok, Thailand, is a specialized manufacturer, distributor, and exporter of premium Halal-certified meat, seafood, and processed food products. With a strong focus on food safety, Halal integrity, and high-quality sourcing, the company serves both domestic and international clients seeking certified protein and ready-to-eat products compliant with Islamic dietary laws.
Company Overview
Established with the vision of becoming a benchmark in Halal food quality, Superior Quality Food Co., Ltd. has grown into a reputable supplier in Southeast Asia and the Middle East. The company sources from globally recognized meat suppliers and applies strict Halal and food safety standards to all stages of its production and distribution.
Core Business
The product portfolio includes:
-
Halal Beef:
- Angus Beef
- Angus Charolais Beef
- John Dee Angus Grain-fed Beef
- Shabu Beef Slices
- Veal
-
Halal Lamb:
- Free Range Lamb
- Natural Free Range Lamb Cuts
-
Halal Seafood:
-
Halal Processed Foods:
- Halal Beef Jerky
- Halal Burger Patties
- Ready-to-Cook Beef Cuts
- Ready-to-Eat Meals
-
Sauces & Seasoning Powders:
- Authentic Thai Sauces
- Multiple Seasoning Variants for Meat and Rice Dishes
This comprehensive product range is designed to meet the needs of foodservice operators, retail chains, and Halal-certified kitchens.
Product Specialization and USP
Superior Quality Food's unique value propositions include:
- Strict Halal Certification: All products meet recognized Halal standards with traceability to approved abattoirs and suppliers
- Premium Global Sourcing: Partners include Angus beef farms from Australia and New Zealand
- End-to-End Cold Chain Management: Ensures product freshness from slaughter to delivery
- Ready-to-Eat Innovation: Providing Halal RTE meals in convenient packaging for HORECA and retail
The company's ability to merge premium meats with local flavor innovations makes it a preferred partner for Halal food solutions in multicultural markets.
Financial Strength
As a mid-sized enterprise:
- Estimated Annual Revenue: USD 5–8 million
- Export Share: 60% of revenue from overseas markets
- Top Export Regions: Middle East (UAE, Saudi Arabia), Southeast Asia (Malaysia, Indonesia), and niche markets in Europe
- Domestic Distribution: Includes premium supermarkets and Halal-focused restaurants in Thailand
The company has witnessed steady growth through expanded exports and product diversification in the RTE segment.
Shipment and Export Data
According to trade analysis and internal data:
- Average Shipments: 200–250 containers/year
- Most Exported Items:
- John Dee Angus Grain-fed Beef Cuts
- Halal Beef Jerky
- Free Range Lamb Shoulder
- Packaging Formats: Bulk, vacuum-packed, MAP trays, and portioned sachets for ready meals
Superior Quality Food offers both B2B and private-label export capabilities, backed by multilingual labeling and compliance documentation.
Target Markets
Superior Quality Food Co., Ltd. targets:
- Halal-Certified Restaurants and Hotels
- Premium Foodservice Distributors
- Specialty Halal Grocery Chains
- Ready Meal Importers
- OEM Partners for Middle Eastern and Southeast Asian Brands
Its products are tailored for foodservice operations where Halal compliance is crucial.
Capabilities
- Cold Storage & Distribution Network: Refrigerated warehousing and delivery systems
- In-house Processing: Trimming, marination, slicing, cooking
- OEM/Private Label Services: Full solution for international partners
- Regulatory Expertise: Multi-country Halal and health compliance support
This infrastructure enables the company to service fast-turnaround, export-ready solutions for diverse culinary applications.
Certifications and Compliance
- HALAL Certified (by Thai Islamic Council and other international authorities)
- GMP and HACCP Certified Facilities
- Thailand FDA Registered
- Import-Ready Documentation for GCC, ASEAN, and EU
These certifications ensure compliance with stringent import regulations across high-standard Halal markets.
Customer Testimonials
“Superior Quality Food's beef products have exceeded our expectations in both taste and compliance. Their documentation and export support were excellent.”
— Abdullah R., Foodservice Director, Saudi Arabia
“Their Angus beef and Halal burger patties are a hit in our HORECA business. Reliable delivery and great consistency.”
— Fariq M., Distributor, Malaysia
Major Achievements
- Expanded distribution to five new GCC countries since 2021
- Developed Halal RTE meal kits for Southeast Asian retailers (2022)
- Recognized as Trusted Halal Exporter by Thai Department of International Trade Promotion
- Upgraded in-house slicing and MAP packaging line in 2023
Superior Quality Food Co., Ltd. stands as a trusted bridge between premium global meat sources and Halal consumers worldwide, blending tradition with convenience in modern protein solutions.
