Exhibiting at Thaifex - Anuga Asia 2025

Surapon Foods Public Co., Ltd., headquartered in Samut Prakan, Thailand, is one of Southeast Asia’s foremost manufacturers and exporters of premium frozen food products. With decades of operational excellence, Surapon has built a strong reputation for delivering high-quality seafood and ready-to-eat meals under globally compliant food safety systems.

History and Core Business

Founded in 1977, Surapon Foods was among the pioneers in Thailand’s frozen seafood processing industry. The company transitioned into a public company and has since expanded its footprint to include value-added frozen food, ready meals, and Halal-certified products. Surapon serves major international clients in North America, Europe, and Asia, providing both OEM and branded solutions.

The company's integrated supply chain—from raw material procurement to final product packaging—ensures full traceability, quality assurance, and competitive pricing.

Product and Service Offerings

Surapon Foods offers a diverse portfolio segmented into three core product categories:

• Seafood:

  • Boiled Shrimp (various sizes and grades)
  • Sushi Shrimp
  • Frozen Fish
  • Squid products

• Ready-to-Eat Meals:

  • Dim Sum (steamed buns, dumplings)
  • Deep-Fried Appetizers (spring rolls, battered shrimp)
  • Processed Chicken (nuggets, karaage, grilled items)

• Halal-Certified Products (Farhana Brand):

  • Dim Sum, deep-fried, and oven-ready chicken and seafood dishes developed for Muslim consumers

The company’s products are distributed under private label arrangements and its in-house brand “Farhana,” catering to both retail and foodservice segments.

Specialization and Core USP

Surapon’s core strength lies in its ability to combine high-volume production with product customization and global food compliance. Its vertically integrated model supports efficient procurement, consistent quality, and rapid order fulfillment.

Key competitive advantages include:

• Expertise in sushi-grade shrimp and dim sum production
• Capability to produce Halal-certified products for Southeast Asia and Middle East markets
• Rapid prototyping of new products for global private label clients
• Value-added product offerings designed for convenience and minimal preparation

Financial and Export Performance

Based on market data and public disclosures:

• Surapon exports to over 50 countries globally
• It operates multiple facilities capable of processing over 20,000 metric tons annually
• Exported volume includes significant quantities of shrimp to Japan and the U.S., and dim sum to the EU and Middle East
• Estimated annual revenue ranges from USD 100 million to USD 130 million, driven by high-value convenience and Halal segments

The company maintains strong client retention, driven by reliable product quality and regulatory compliance across multiple markets.

Target Market

Surapon caters to a global customer base, including:

• Retailers and supermarkets (private label and branded)
• Foodservice and hotel chains
• Wholesalers and ethnic food distributors
• Airline catering and institutional buyers

Surapon strategically targets health-conscious, convenience-oriented, and religiously compliant markets.

Capabilities

The company’s processing infrastructure includes:

• Advanced IQF (Individually Quick Frozen) lines
• Sushi-grade shrimp processing lines
• Dedicated Halal production facility with certified protocols
• Cold storage and blast freezing systems
• R&D labs for new recipe and texture development

These facilities are supported by multilingual sales, compliance, and logistics teams capable of serving large multinational clients.

Certifications and Compliance

Surapon operates under rigorous global food safety and halal guidelines. Key certifications include:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Point)
• BRCGS (British Retail Consortium Global Standards)
• Halal Certification
• FDA Registration for U.S. exports
• EU Approval for seafood products

These certifications allow Surapon to access high-barrier markets and ensure consistency across batches and destinations.

Customer Testimonials

Surapon’s long-term contracts with global supermarket chains and foodservice providers underscore its client satisfaction and market reliability. Though direct testimonials are not listed publicly, the brand enjoys high visibility at global food expos and is regularly featured in buyer guides for frozen ethnic cuisine.

Major Achievements

• One of the first Thai companies to export sushi shrimp to Japan at scale
• Created the “Farhana” Halal brand, catering to Muslim markets in Southeast Asia and the Middle East
• Developed partnerships with airline caterers in the Asia-Pacific region
• Reached a production milestone of over 200 million shrimp portions exported globally
• Featured in international exhibitions including SIAL, THAIFEX, and Gulfood

With over 45 years of experience, a commitment to innovation, and a globally certified production model, Surapon Foods Public Co., Ltd. remains a leading force in the frozen food and seafood industry, offering authentic Asian flavors tailored for international convenience food markets.