Established in Thailand, Suwannaphum Rice Co., Ltd. has positioned itself as a leading exporter and producer of high-quality Thai rice, serving global markets with a commitment to sustainability, food safety, and authenticity. With its headquarters in Samut Prakan, the company operates under well-regarded brands including "Lucky Boy" and "Suwannaphum Rice."
Core Business and Offerings
Suwannaphum Rice Co., Ltd. specializes in the production, milling, packaging, and global distribution of premium-grade Thai rice. The company’s product range includes:
- Thai Hom Mali Rice (Thai Jasmine Rice)
- Thai Jasmine Rice SWR001
- Thai White Rice 100%
- Thai Brown Jasmine Rice
- Thai Riceberry Rice
- Thai Jasmine Pathumthani Rice
- Thai White Glutinous Rice
- Thai White Rice 5% Broken
- Thai Parboiled Rice
- Thai Red Cargo Rice
- Thai Black Glutinous Luem Pua Rice
These varieties cater to diverse culinary traditions and nutritional preferences, supporting both retail and bulk customers globally.
Specialization and Unique Selling Proposition
Suwannaphum Rice stands out due to its:
- Origin-Specific Products: Sourced from the finest rice-growing regions in Thailand.
- Strict Quality Control: Modern milling and packaging technologies to maintain grain integrity.
- Custom Packaging: OEM and private-label services tailored for global clients.
Financial Performance and Business Strength
Although Suwannaphum Rice Co., Ltd. is privately held and does not publish annual financial reports, trade and export data indicate it is a robust player in the Thai rice export sector. Its brand “Lucky Boy” is widely recognized in Asian and Middle Eastern markets, contributing to steady international revenue streams.
Shipment and Export Records
Suwannaphum Rice Co., Ltd. has documented international exports through trade platforms such as ImportYeti and Volza. Shipment records highlight frequent exports to:
- China
- Hong Kong
- Singapore
- United Arab Emirates
- United States
- Europe (select regions)
Product shipments typically range between 1–20 containers, reflecting capabilities to manage both small and large-scale distribution orders. Popular SKUs include Thai Hom Mali and Riceberry rice, indicating demand for premium and health-oriented varieties.
Target Market
The company targets multiple customer segments:
- Retail Distributors & Supermarkets seeking premium packaged rice.
- Foodservice Distributors & Restaurants needing bulk Thai rice.
- Private Label Buyers in Asia, Europe, and the Americas.
- Health-conscious consumers interested in functional rice varieties such as Riceberry and Red Cargo.
Capabilities
- High-Volume Milling & Sorting Facilities with capacity for international-scale orders.
- In-house Quality Testing Laboratories to ensure global food safety compliance.
- Customized Packaging Solutions from 1kg to 50kg bags, for both B2C and B2B customers.
- OEM/ODM Production Services for international brand partnerships.
Certifications and Compliance
Suwannaphum Rice operates under globally recognized food safety and quality standards:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000 Food Safety Management System
- Halal Certification
- FDA Thailand Approval
These certifications allow seamless access to regulated markets including the U.S., EU, and Middle East.
Customer Testimonials
Customer feedback across B2B platforms and social media reflects high product satisfaction:
“Reliable supply partner with premium Thai rice. We’ve been importing from Suwannaphum for over 5 years without quality issues.” – Distributor in Dubai
“We love their packaging flexibility. Great communication and excellent rice aroma!” – Retailer in Hong Kong
Major Achievements
- Expanded Distribution to over 20 countries, with tailored branding per region.
- Awarded Premium Thai Hom Mali certification from the Thai government.
- Developed Unique Grain Code (SWR001) for proprietary Thai Jasmine rice.
- Consistent Participation in international food expos including THAIFEX and Gulfood.
Suwannaphum Rice Co., Ltd. continues to thrive on a legacy of Thai agricultural heritage, backed by modern manufacturing, international certification, and customer-centric innovations. Its rice offerings not only reflect the richness of Thai soil and tradition but also match the global benchmark for quality and safety.