Exhibiting at Gulfood 2025

SWEET NELLA LLC

SWEET NELLA LLC is a leading Armenian manufacturer and exporter of traditional Armenian sweets, sujukh, and fruit syrups, specializing in high-quality, natural, and authentic products. Based in Yerevan, Armenia, the company is dedicated to preserving Armenian culinary traditions while meeting modern food industry standards.

Core Business and Specialization

SWEET NELLA LLC focuses on the production and export of premium-quality Armenian sweets, particularly Sweet Sujukh and natural fruit syrups. The company integrates traditional recipes with advanced food production techniques, ensuring top-tier quality, long shelf life, and superior taste.

The company’s state-of-the-art production facility in Armenia is equipped with modern processing, drying, and packaging technologies, maintaining hygienic and safe food production while preserving the authentic flavors of Armenian confections.

Product Portfolio

SWEET NELLA LLC offers a diverse range of traditional Armenian sweets, categorized as follows:

• Sweet Sujukh (Churchkhela)

  • Walnut Sujukh
  • Hazelnut Sujukh
  • Dried Apricot Sujukh

• Fruit Syrups

  • Grape Syrup
  • Apricot Syrup
  • Pomegranate Syrup

These products are crafted using high-quality ingredients, natural sweeteners, and traditional Armenian methods, ensuring authenticity and premium taste.

Market Presence and Global Distribution

SWEET NELLA LLC has a strong domestic market presence in Armenia and exports its products to multiple countries worldwide, particularly in regions with a high demand for natural and traditional sweets.

Key Export Markets

• Russia
• United States
• France
• Germany
• United Arab Emirates
• Canada

With an extensive supply chain and distributor network, the company ensures that its products are available in supermarkets, ethnic grocery stores, and online retailers worldwide.

Certifications & Compliance

SWEET NELLA LLC complies with international food safety and quality management standards, holding the following certifications:

• ISO 22000:2018 – Food Safety Management System
• HACCP Certification – Hazard Analysis and Critical Control Points
• GMP Certification – Good Manufacturing Practices
• Halal Certification – Compliance with Islamic dietary regulations
• Armenian National Food Safety Certification

These certifications confirm the company’s commitment to high production standards, food safety, and quality assurance.

Financial Performance and Production Capacity

SWEET NELLA LLC has witnessed consistent growth in both revenue and production output, driven by strong domestic demand and increasing export sales.

• Annual Revenue: Estimated $10+ million USD
• Production Capacity: Over 500 metric tons annually
• Export Share: 40% of total production is exported to global markets
• Retail & Horeca Partnerships: 200+ distributors and retail partners worldwide

The company continues to invest in research, product innovation, and sustainable production practices to meet growing consumer demand.

Competitive Advantages

1. Authentic Armenian Confectionery – Using traditional recipes and natural ingredients, ensuring high-quality sweets.
2. Premium Quality Ingredients – Sourcing handpicked walnuts, hazelnuts, dried fruits, and organic syrups for better taste and health benefits.
3. Global Export Network – Successfully supplying premium Armenian sweets to key international markets.
4. Sustainable & Hygienic Production – Equipped with advanced food processing technology, maintaining strict hygiene standards.
5. Compliance with International Food Safety Standards – Certified by ISO, HACCP, GMP, and Halal authorities.

Customer Testimonials

SWEET NELLA LLC has received positive feedback from customers and international buyers, highlighting the authentic taste, premium quality, and excellent packaging.

"Sweet Nella’s Walnut Sujukh is the most authentic Armenian treat I’ve tasted outside Armenia. It brings back childhood memories!" – Customer, USA

"Their pomegranate syrup is a game-changer for my cooking. The quality is unmatched, and the packaging is perfect for export markets." – Retailer, Germany

"Our customers love the natural sweetness of their apricot sujukh. It’s become a best-seller in our ethnic grocery section!" – Distributor, Russia

Major Achievements

• Ranked among the Top 5 Armenian Confectionery Exporters
• Expanded Export Network to 6+ Countries
• Achieved 15% Annual Growth in International Sales
• Recognized by the Armenian Food Industry Association for Product Excellence
• Developed an Organic & Sugar-Free Sujukh Line for Health-Conscious Consumers

Sustainability and Corporate Social Responsibility

SWEET NELLA LLC is committed to sustainable and responsible business practices, ensuring environmental conservation and community support.

• Sustainable Sourcing – Partnering with local farmers for high-quality nuts, dried fruits, and natural sweeteners.
• Eco-Friendly Packaging – Utilizing biodegradable and recyclable packaging materials.
• Zero Food Waste Initiatives – Implementing efficient production planning to reduce waste.
• Community Engagement – Supporting local food donation programs and traditional culinary education initiatives.

Conclusion

SWEET NELLA LLC is a trusted leader in the Armenian confectionery industry, offering authentic, high-quality sweets and syrups to consumers worldwide. With a strong domestic and international presence, compliance with global food safety standards, and a commitment to sustainability, the company continues to be a preferred brand in the ethnic sweets and specialty foods category. Through innovation, strategic market expansion, and superior taste, SWEET NELLA LLC remains a top choice for Armenian confectionery lovers worldwide.