Product Offerings
Product Categories:
Beverages, Consulting and Professional Services
Products:
Wine Promotion Services, Marketing and Communication Strategies, Public Relations Services, Event Organization
Swiss Wine Promotion (SWP) is the national organization responsible for promoting Swiss wines both domestically and internationally. Tasked by the Interprofession de la Vigne et des Vins Suisses (IVVS), SWP develops and implements marketing, communication, public relations, and image promotion strategies to enhance the visibility and reputation of Swiss wines. The organization collaborates with various stakeholders, including wine producers, distributors, and industry professionals, to showcase the diversity and quality of Swiss wine regions and grape varieties.