Synerchem Food Processing Industry Sdn Bhd, based in Telok Panglima Garang, Malaysia, is a leading manufacturer and exporter of seasoning powders, coating mixes, sauces, and starch-based products under its flagship brands Bestari and Bestaste. Established with a vision to provide professional culinary solutions, the company serves both retail and industrial food segments across Asia and beyond.
Core Business and Offerings
The company specializes in the development and manufacturing of functional ingredients and cooking solutions used in both household kitchens and commercial foodservice operations. Key product categories include:
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Coating Mixes:
- Crispy Fried Chicken Coating Powder (Garlic Style, Hot & Spicy Style)
- Tempura Powder
- Breaded Tempura Coating
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Marinade Powders:
- Black Pepper Marinade Powder
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Seasonings:
- Chicken Stock Powder
- Meat and Fish Seasoning
- Ready Mix Seasoning (Tom Yam, Black Pepper)
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Sauces:
- BBQ Sauce, Black Pepper Sauce, Chilli Sauce
- Mushroom Sauce, Mustard Sauce, Oyster Sauce
- Spaghetti Sauce, Tomato Sauce
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Starches:
- Corn Starch, Potato Starch, Wheat Starch
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Dessert Mixes:
-
Fritter Mixes:
- Cucur Lemak Manis, Cucur Prawn, Fried Bananas
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OEM Services:
- Custom powder blends for Bakery, Ice Cream, Meat, Poultry, Seafood, and Vegetarian Products
Specialization and Unique Selling Proposition
Synerchem’s strategic edge lies in its:
- Integrated Manufacturing Facility: Capable of handling high-volume production with consistent quality.
- R&D-Driven Innovation: Dedicated team for flavor development and formulation refinement.
- Broad Application Range: Products suitable for restaurants, food processors, QSR chains, and home users.
- OEM Customization: Tailored solutions for multinational clients seeking specific seasoning and coating profiles.
Financial Performance and Business Strength
Although the company does not publish public financial records, its expansive market presence and product diversity highlight strong operational health. Key indicators include:
- Distribution in Over 15 Countries across Southeast Asia, the Middle East, and Africa.
- Retail Listings in Major Supermarkets such as Tesco, Giant, AEON, and Mydin in Malaysia.
- Strong Industrial Partnerships for OEM seasoning production.
Shipment and Export Records
Synerchem exports under the Bestari and Bestaste brands and via private label to:
- Singapore
- Indonesia
- Brunei
- Saudi Arabia
- United Arab Emirates
- Mauritius
- South Africa
Common exports include coating mixes and ready-to-use spice blends tailored to local flavor preferences. Export readiness includes compliance with global food safety and packaging standards.
Target Market
The company targets:
- Retail Consumers
- Food Manufacturers and Processors
- Quick Service Restaurants (QSRs)
- Export Distributors
- OEM Private Label Partners
Capabilities
- High-Speed Powder Blending Equipment
- Automated Packing Lines for Bulk and Retail
- Food Safety-Compliant Production Environment
- R&D Lab for Custom Flavor and Product Development
Certifications and Compliance
Synerchem is committed to global food safety and quality benchmarks and holds:
- HALAL Certification (JAKIM)
- HACCP Certification
- MeSTI Certification
These certifications position Synerchem as a compliant and reliable supplier for regulated markets worldwide.
Customer Testimonials
Positive brand reception and end-user trust have fueled continued demand:
“Bestari's chicken coating mix is a game-changer—crispy, flavorful, and consistent every time.” – Food Retailer, Kuala Lumpur
“Our private label seasoning project was executed flawlessly by Synerchem. Their team was responsive and technically proficient.” – OEM Client, Middle East
Major Achievements
- Flagship Brand “Bestari” recognized for market leadership in frying mixes across Malaysia.
- Expanded Export Network reaching multiple continents.
- OEM Partner of Choice for custom seasoning across bakery, meat, and snack sectors.
- Frequent Exhibitor at international food trade fairs like MIHAS and THAIFEX.
Synerchem Food Processing Industry Sdn Bhd exemplifies Malaysia’s food innovation capabilities with a proven track record in delivering versatile, flavor-rich, and custom-formulated culinary solutions to global markets.
