Exhibiting at Thaifex - Anuga Asia 2025

T.A.C. Consumer Public Company Limited (TACC), based in Bangkok, Thailand, is a leading manufacturer and distributor in the beverage and lifestyle product sectors. Founded in 2001 and listed on the Stock Exchange of Thailand in 2015, TACC has carved a strong niche in the Thai FMCG landscape through innovation, strategic partnerships, and effective brand management.

Core Business and Operations

TACC operates primarily in two business segments:

1. Beverage Business: The company manufactures and distributes instant beverages including ready-to-drink teas, coffees, fruit syrups, and functional drinks. It is best known for producing exclusive beverage formulas for 7-Eleven stores in Thailand, including seasonal drinks that rotate throughout the year.

2. Lifestyle & Character Licensing Business: TACC also manages intellectual property for various international character brands such as Warbie Yama, Bellygom, OHIGE no PON, and Yale University. These characters are licensed for use on merchandise, consumer goods, and marketing campaigns.

Product and Brand Portfolio

TACC manages several in-house and licensed brands:

• TRIVA – Fruit syrups and ingredients
• Na-Arun – Ready-to-drink green teas
• Zenya – Milky ice tea beverages
• Dogplease – Pet-friendly products
• Warbie Yama, Bellygom, OHIGE no PON, Wachifield – Lifestyle and character merchandise

Specialisation and USP

A major competitive edge for TACC lies in its long-term partnership with CP All, the operator of 7-Eleven in Thailand. TACC is the key beverage supplier for 7-Eleven’s All Café stations, which are present in over 9,000 branches across Thailand. This access to a massive retail network enables consistent product testing, rapid distribution, and consumer engagement.

Additionally, TACC’s investment in the character licensing business distinguishes it from traditional FMCG companies, providing diverse revenue streams and brand engagement strategies.

Financial Performance

As of FY2023 and Q1/2024, TACC reported steady growth in revenue and profitability:

• Total Revenue (FY2023): THB 1,708 million (approx. USD 47 million)
• Net Profit (FY2023): THB 172 million
• Q1/2024 Revenue: THB 445 million
• Q1/2024 Net Profit: THB 44 million

Revenue contributions:

• Beverages: ~88%
• Character Licensing: ~12%

The company maintains a strong balance sheet with low debt levels and a consistent dividend payout policy, appealing to institutional and retail investors alike.

Export and Shipment Records

TACC’s beverage exports primarily target Southeast Asian and Chinese markets. According to Volza’s trade data:

• Annual Export Volume: ~1,100 shipments/year (estimated)
• Key Markets: Vietnam, Cambodia, China, Malaysia, Laos
• Top Products Exported: Syrups under TRIVA, green tea, and instant drink powders

The company’s export strategy includes OEM partnerships and regional distribution agreements, contributing to incremental revenue growth.

Target Market and Customer Base

TACC targets health-conscious and lifestyle-oriented consumers across ASEAN, particularly:

• Young urban professionals and teenagers through character licensing and limited-edition beverages
• Mass-market consumers through 7-Eleven
• Export distributors and wholesalers in emerging ASEAN economies

Capabilities

• R&D and beverage formulation tailored to regional taste profiles
• ISO 9001 and GMP-certified manufacturing facilities
• In-house creative and design team for character licensing and brand campaigns
• Agile seasonal product development cycle (new SKUs introduced quarterly)
• Distribution capabilities via CP All’s national network

Certifications and Compliance

TACC adheres to rigorous quality and safety standards:

• ISO 9001 – Quality Management Systems
• GMP – Good Manufacturing Practices
• FDA Thailand – Compliance for all beverage formulations
• Member of Thailand’s Federation of Thai Industries

Customer Testimonials

While direct customer testimonials are not publicly listed, consistent product performance and long-term partnerships with CP All and other retail chains affirm customer satisfaction and operational reliability. TACC’s successful inclusion in 7-Eleven’s All Café is seen as a hallmark of beverage quality and innovation.

Major Achievements

• Exclusive beverage supplier to All Café, 7-Eleven Thailand
• Expanded character licensing to over 10 international properties by 2024
• Launch of Vending Machine Channels and HORECA expansion in FY2023
• Dividend payout record for 7 consecutive years post-IPO
• Recognized in Thailand Sustainability Investment (THSI) List

TACC's blend of FMCG expertise, innovation-driven R&D, strategic partnerships, and lifestyle licensing makes it a distinctive player in the Southeast Asian consumer product space.