Exhibiting at Thaifex - Anuga Asia 2025

Tae Nguan Tai Co., Ltd., headquartered in Samut Sakhon, Thailand, is a prominent manufacturer and exporter specializing in innovative seafood snack products. Established over four decades ago, the company has grown from a local family-run enterprise into an internationally recognized supplier of high-quality fish-based snacks. Tae Nguan Tai is celebrated for its deep integration of traditional Thai flavors with modern food processing standards.

Core Business and Operations

Tae Nguan Tai’s core business revolves around the production of ready-to-eat seafood snacks, particularly value-added fish-based products. The company operates with vertically integrated facilities that include R&D, quality control, packaging, and logistics. Its production adheres to international food safety standards, enabling export across various global markets.

The company’s flagship offerings include crispy fish snacks, seasoned fish sheets, satay fish, shredded fish, and fish crackers. These products cater to a diverse consumer base that values high-protein, low-fat snack alternatives with bold Thai flavors.

Product and Brand Portfolio

Tae Nguan Tai operates under several popular in-house brands:

• BOAT – Classic fish-based snack products
• CHERNCHIM – Best-known brand in domestic markets for crispy and seasoned fish snacks
• CHIMSÉ – Premium range targeting young adults with bold and fusion flavors
• MOJO – Trend-focused snack line
• FUFU – Spicy and flavorful fish crackers in a variety of international seasonings like Mala and Spicy BBQ
• QRU – A newer lifestyle-oriented snack brand

Product categories include:

• Fish Snacks: Crispy Fish (Original, BBQ, Tom Yum, Black Pepper), Seasoned Fish Sheets, Satay Fish, Shredded Fish
• Fish Crackers: FUFU Fish Crackers (Original, Spicy, Mala)

Specialisation and USP

Tae Nguan Tai’s competitive edge lies in its:

• Strong R&D capabilities for flavor innovation and product texture
• Integration of authentic Thai seasonings in a globally appealing snack format
• High protein and low-fat content in snacks made from natural fish
• Adherence to HACCP, GMP, and Halal certifications ensuring quality and safety for diverse markets

The company maintains strict quality control processes and uses fresh raw materials, predominantly local fish species, to deliver consistent taste and quality.

Financial Performance

Although Tae Nguan Tai is a privately held company and does not disclose detailed financials, its continued expansion in both domestic and export markets highlights robust business performance. Indicators of success include:

• Presence in more than 20 countries including the United States, China, South Korea, Japan, and ASEAN nations
• Consistent product listings in major supermarkets, convenience chains, and e-commerce platforms
• Repeat international trade show appearances including THAIFEX and SIAL

Export and Shipment Records

Based on available trade intelligence and online distributor platforms:

• Annual Export Volume: Estimated 600–900 TEUs (Twenty-foot Equivalent Units)
• Top Export Markets: United States, South Korea, Malaysia, Japan, Vietnam, China
• Popular Export SKUs: CHERNCHIM Crispy Fish Original, FUFU Fish Crackers (Mala Flavor), CHIMSÉ BBQ Fish Snack

Tae Nguan Tai utilizes global freight forwarding networks and consolidates shipments to maintain cost efficiency and timely delivery.

Target Market and Customer Base

The company’s products appeal to:

• Health-conscious snack consumers looking for low-carb and high-protein options
• Asian diaspora communities abroad who seek familiar Thai tastes
• Retailers and distributors of Asian food products
• E-commerce platforms and convenience store chains

Capabilities

• In-house R&D and flavor labs for innovation
• Modern production lines with a high degree of automation
• OEM and private label production capabilities
• Scalable logistics operations for global shipping
• Multilingual packaging and marketing support for international partners

Certifications and Compliance

Tae Nguan Tai is certified for:

• GMP – Good Manufacturing Practice
• HACCP – Hazard Analysis and Critical Control Points
• Halal – Certified by the Central Islamic Council of Thailand
• Compliance with FDA Thailand and international food export regulations

These certifications enable access to high-barrier markets and religiously compliant consumer groups.

Customer Testimonials

While individual testimonials are not listed publicly, the brand’s consistent popularity in Thailand and growing export presence reflect high customer satisfaction. Online reviews for products like FUFU and CHERNCHIM are generally favorable, emphasizing taste, packaging, and nutritional value.

Major Achievements

• Expanded brand portfolio to six brands across multiple snack segments
• Exported to over 20 countries, with growing presence in North America and East Asia
• Recognized as a key exhibitor at THAIFEX – Anuga Asia and other major food expos
• Developed multiple seasonal and limited-edition SKUs to drive consumer engagement
• Launched digital campaigns across platforms to increase brand visibility among younger demographics

Tae Nguan Tai Co., Ltd. continues to innovate and scale in the global snack food industry, leveraging Thailand’s seafood heritage and dynamic flavor profiles to deliver compelling, nutritious snack solutions for the modern consumer.