Product Offerings
Products:
Seafood: Finfish, Shellfish, Seafood Appetizers and Meals
Asian Cuisine: Various Asian-inspired frozen food products
Tai Foong USA is a leading importer, processor, and distributor of premium frozen seafood and Asian-inspired food products in the United States. Headquartered in Seattle, Washington, the company is best known for its trusted brands—Northern Chef, Royal Asia, and Northern King—which have become household names in retail and foodservice segments across North America.
Brief History and Core Business
Founded in 1985, Tai Foong USA was established with a mission to deliver high-quality, value-added seafood and authentic Asian food offerings to the U.S. market. With decades of experience and deep-rooted partnerships in Asia, the company has built a strong supply chain that spans the Pacific Rim, enabling consistent sourcing, rigorous quality control, and scalable distribution.
Tai Foong USA operates as a vertically integrated importer and distributor, with capabilities ranging from raw seafood processing and value-added manufacturing to branding, private label development, and national retail distribution.
Product and Service Offerings
Tai Foong USA’s product portfolio covers a broad range of frozen seafood and ready-to-cook Asian foods under its flagship brands:
Northern Chef (Retail Brand)
- Finfish: Tilapia, Mahi Mahi, Cod, Salmon
- Shellfish: Shrimp, Scallops, Mussels
- Value-Added Products: Coconut Shrimp, Breaded Fish, Shrimp Skewers
- RTE (Ready-to-Eat) Meals: Seafood stir-fries, grilled seafood entrees
Royal Asia (Asian-Inspired Frozen Foods)
- Appetizers: Spring Rolls, Shrimp Shumai, Potstickers
- Specialty Items: Tempura Shrimp, Thai Basil Fried Rice, Coconut Shrimp Bites
Northern King (Foodservice and Wholesale)
- Bulk frozen seafood and private-label solutions tailored to distributors, QSRs, and institutional buyers
All products are flash-frozen at peak freshness and processed in FDA- and HACCP-compliant facilities with a focus on taste, nutrition, and convenience.
Specialization and Core USP
Tai Foong USA’s competitive edge is rooted in:
- Multinational Sourcing Capabilities: Strategic partnerships with BAP-, ASC-, and MSC-certified suppliers in Thailand, Vietnam, China, and India.
- Dual-Category Strength: Expertise in both seafood and Asian cuisine enables synergy in product development and cross-category merchandising.
- Brand Trust and Shelf Presence: Its brands are widely distributed across major U.S. retailers including Costco, Whole Foods, Kroger, and Safeway.
- Innovation in R&D: Dedicated culinary and R&D teams constantly develop new value-added SKUs to meet emerging trends in health, convenience, and flavor.
The company consistently delivers clean-label, responsibly sourced products that resonate with modern consumers.
Financial and Market Insights
While Tai Foong USA is privately held, industry analysis and retail tracking data estimate:
- Estimated Annual Revenue: Between $50 million – $75 million USD
- Retail Penetration: Products stocked in over 6,000+ grocery and club stores across the United States
- Top-Selling Products: Royal Asia Tempura Shrimp and Northern Chef Mahi Mahi Fillets
- Growth Rate: Maintained an average 10–15% YoY growth over the past five years
The company continues to expand its product offerings and retail footprint amid increasing demand for global flavors and seafood consumption in the U.S.
Shipment and Distribution
- Import Channels: Products are imported through major West Coast and East Coast ports including Seattle, Los Angeles, and New York.
- Cold Chain Logistics: Integrated cold storage and national distribution network via 3PL partners
- Retail and Foodservice Reach: Available via major national distributors including Sysco, US Foods, and UNFI
Tai Foong USA ensures full traceability and supply chain visibility from source to shelf.
Target Market
Tai Foong USA targets multiple customer segments:
- Retail Consumers: Through its branded retail offerings in mainstream and specialty grocers
- Foodservice Buyers: Distributors, restaurants, and institutional kitchens via Northern King
- Private Label Partners: Developing and producing for large U.S. retailers under their house brands
The company also caters to health-conscious, multicultural, and convenience-focused consumer profiles with clean ingredients and ready-to-cook formats.
Capabilities
- Private Label Development
- Custom Packaging and Co-Manufacturing
- Regulatory and QA/QC Support
- Consumer Insights and Category Management
- Recipe Development and Culinary Support
Certifications and Compliance
Tai Foong USA maintains robust quality and sustainability protocols:
- HACCP Certified Facilities
- FDA Registered and Inspected
- Sourcing from BAP (Best Aquaculture Practices), ASC, MSC-Certified Producers
- Gluten-Free, Non-GMO, and Clean Label Offerings (select products)
These standards ensure safety, integrity, and transparency across the product lifecycle.
Customer Testimonials
“Tai Foong consistently delivers high-quality, innovative seafood solutions that meet our consumer needs. Their Royal Asia line is a top performer in our freezer aisle.” — Category Manager, National Grocery Chain
“As a chef, I appreciate the consistency and versatility of their Northern Chef seafood. Great texture, clean flavor, and dependable sourcing.” — Executive Chef, Restaurant Group, California
Major Achievements
- Expanded national distribution of Northern Chef and Royal Asia to all major retail channels
- Developed award-winning frozen appetizers and entrees featured in Progressive Grocer and Frozen & Refrigerated Buyer
- Recognized for sustainability leadership in sourcing and packaging innovation
- Launched new DTC and e-commerce initiatives during the COVID-19 pandemic to support continuity of access
Tai Foong USA continues to lead with integrity, culinary innovation, and global sourcing expertise—providing high-quality seafood and Asian foods that deliver on taste, convenience, and sustainability to a rapidly evolving North American market.