Exhibiting at Asia Fruit Logistica 2025

The Tanzania Horticultural Association (TAHA) is the leading private sector member-based organization representing the horticulture industry in Tanzania. Headquartered in Arusha, TAHA plays a pivotal role in developing, promoting, and coordinating the growth of Tanzania’s horticulture sector, encompassing fruits, vegetables, flowers, and spices. Through advocacy, capacity building, market access facilitation, and strategic investments, TAHA has positioned itself as a cornerstone of Tanzania’s agricultural transformation.

Company Background

Established in 2004, TAHA was founded to provide a unified voice for the horticultural industry in Tanzania, addressing the challenges of production, logistics, regulation, and international trade. Over the past two decades, TAHA has evolved into a nationally recognized body working in partnership with government agencies, international donors, development partners, and private sector stakeholders.

TAHA supports tens of thousands of growers and exporters through its services, driving inclusive growth by empowering smallholder farmers, promoting climate-smart agriculture, and improving value chain competitiveness.

Core Business

TAHA’s core functions and activities include:

• Policy advocacy and regulatory reform to support horticulture growth
• Technical assistance and capacity building for farmers and agribusinesses
• Export facilitation and logistics coordination
• Market intelligence and trade promotion
• Certification and compliance support
• Investment facilitation for agribusiness development

TAHA operates across 18 regions in Tanzania, with representation in key production zones including Arusha, Kilimanjaro, Tanga, Iringa, Njombe, Mbeya, and Zanzibar.

Product and Service Offerings

Support Services for Members

• Farmer training and extension services
• Market linkage programs (domestic and export)
• Business development services for SMEs and cooperatives
• Access to finance facilitation through tailored programs
• Climate-smart agriculture and irrigation advisory

Export Services via TAHAFresh Handling Ltd

• Cold chain logistics and export documentation
• Freight forwarding and ground handling
• Consolidation and shipment of perishables
• Located at Kilimanjaro International Airport (KIA) and Julius Nyerere International Airport (JNIA)

Certification Services via GreenCert Ltd

• Good Agricultural Practices (GAP) training and audits
• Phytosanitary and traceability system implementation
• Internal Control Systems (ICS) for group certification

Information and Research via TARIC (TAHA Agribusiness Research and Innovation Center)

• Data collection and analytics for policy and strategy
• Market research and agricultural innovation trials
• Gender, youth, and social inclusion impact studies

Specialization and Core USP

TAHA is uniquely positioned as a public-private partnership model that delivers:

• Direct impact to over 300,000 farmers, 52% of whom are women
• Integrated value chain solutions from farm to export
• Strategic partnerships with USAID, EU, GIZ, AGRA, SIDA, FAO, and UNDP
• Policy influence leading to reduced airfreight costs, VAT exemptions, and streamlined export procedures

TAHA's core USP is its ability to connect local growers to global markets by offering holistic services that span training, compliance, logistics, and trade facilitation under one umbrella.

Financial Overview

As a non-profit entity, TAHA is funded through:

• Donor-funded development programs
• Membership subscriptions and service fees
• Income-generating subsidiaries (TAHAFresh and GreenCert)

Notable financial statistics:

• TAHA-managed USAID Tanzania Horticulture Activity: USD $38 million (2020–2025)
• TAHA-supported exports (2023): Over 60,000 metric tons of fresh produce
• Horticulture GDP contribution (2022): USD $779 million, 38% of Tanzania’s agricultural exports

TAHA’s operational scale has grown by 300% over the last decade, supporting the government’s national vision for agricultural industrialization.

Shipment Data and Trade Records

TAHA supports horticultural exports to:

• Europe (Netherlands, UK, Germany)
• Middle East (UAE, Qatar, Saudi Arabia)
• Asia (India, Malaysia, Singapore)

Exported products include:

• Vegetables: Snow peas, French beans, bell peppers, tomatoes
• Fruits: Avocados, mangoes, pineapples, bananas, passion fruit
• Cut Flowers: Roses, carnations, chrysanthemums
• Herbs and Spices: Basil, mint, chillies, vanilla

TAHA has facilitated airfreight capacity expansion at KIA from 2 to 8 cargo flights per week and established phytosanitary clearance at point-of-departure, reducing lead times and spoilage.

Target Market

TAHA’s stakeholders include:

• Smallholder and commercial farmers
• Exporters and packhouses
• Agricultural cooperatives
• Government policy-makers
• Development partners and investors
• Input suppliers and financial institutions

Through its network, TAHA links producers to international buyers, supermarket chains, and niche markets for certified produce.

Capabilities

• On-ground technical workforce of over 150 agronomists and specialists
• Digital MIS and farmer traceability system
• Gender-responsive programming
• Multi-lingual training modules and field manuals
• On-site pre-cooling and export cargo consolidation facilities

TAHA also plays a leadership role in regional horticulture through participation in EAFF, SACAU, COLEACP, and TAHA-hosted trade forums.

Certifications and Compliance

• Member farms certified under:
  • GlobalG.A.P.
  • Organic (EU, NOP)
  • Fairtrade
  • Rainforest Alliance
• TAHA-coordinated growers have increased compliance from 18% to 72% in the past five years
• TAHA is recognized by the Tanzanian Ministry of Agriculture as the official horticulture representative body

Customer Testimonials

“TAHA is the reason Tanzania’s horticulture sector has moved from fragmented smallholders to export-ready producers. Their logistics support is game-changing.”
— Regional Exporter, Arusha

“Through GreenCert, we achieved our first GlobalG.A.P. certification and now export to EU buyers with full traceability.”
— Lead Farmer, Njombe Avocado Cluster

Major Achievements

• Supported over 300,000 horticultural actors with technical and trade services
• Facilitated over USD $220 million in horticultural exports (2018–2023 cumulative)
• Led airfreight reforms that reduced logistics costs by up to 40%
• Successfully launched the TAHA Women in Agribusiness Platform
• Developed the first digital farmer traceability tool for group certification
• Expanded TAHA’s reach to 18 Tanzanian regions and 3 export corridors

TAHA continues to be the driving force behind the growth of Tanzania’s horticulture sector by delivering practical, scalable, and inclusive agribusiness solutions across the entire value chain.