Tarami Corporation is Japan’s leading fruit-based dessert and jelly manufacturer, headquartered in Nagasaki. Renowned for its premium-quality fruit jellies, low-calorie health desserts, and innovative flavor formulations, Tarami has consistently set industry benchmarks in the ready-to-eat dessert category for over five decades.
Company Overview
Established in 1969, Tarami Corporation operates with a singular mission: to create healthy, delicious, and convenient fruit desserts that bring joy and wellness to consumers. Under the leadership of Yutaka Wada, Tarami has grown from a regional food company to a nationwide and increasingly international brand known for quality, freshness, and health-focused innovation.
With vertically integrated operations—from ingredient procurement to manufacturing and packaging—Tarami ensures strict quality control and maintains its reputation as a trusted dessert provider across Japan and select global markets.
Core Products and Offerings
Tarami’s product line is categorized into mainstream fruit jellies and functional low-calorie desserts, tailored to both indulgent and health-conscious consumers:
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Fruit Jellies:
- PURE Series: Premium jellies with real fruit chunks and refined flavor profiles.
- KUDAMONOYASAN Series: Focused on fruit abundance and natural sweetness.
- TARAMI NO DOSSARI Series: Extra fruit-heavy jellies for maximum flavor.
- TOROKERU AJIWAI Series: Soft-textured, melt-in-mouth jelly products.
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Dietary Jellies and Functional Desserts:
- OISHII KONJAC Series: Contains konjac fiber, promoting digestive health.
- KARORIKO KARORIKA 0kcal Series: Zero-calorie dessert option for calorie-conscious consumers.
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Other Desserts:
- ANNIN TOFU 80kcal Series: Almond tofu-style dessert with low-calorie content.
- Fruit Yogurt Desserts: Combining dairy with real fruit.
- Fruit Mousses: Light, airy, and fruit-based dessert cups.
Tarami’s product packaging ranges from small personal cups to family-sized containers, with extended shelf life and cold-chain logistics compatibility.
Unique Selling Proposition (USP)
Tarami Corporation is uniquely positioned in the Japanese and Asian dessert markets due to its:
- Fruit-forward innovation, emphasizing real, visible fruit pieces in every product.
- Low- and zero-calorie dessert lines meeting modern dietary demands.
- Scientific formulation of konjac and low-sugar alternatives.
- Appealing textures and mouthfeel, achieved through proprietary gelling techniques.
These attributes make Tarami products suitable for both indulgent consumers and wellness-focused individuals.
Market Position and Target Audience
Tarami targets:
- Mass-market grocery and convenience retailers
- Health and wellness food buyers
- Institutional foodservice buyers (hospitals, elder care, schools)
- Export distributors of Japanese confectionery and health foods
Its consumer base spans all age groups, from children and families to seniors and fitness-conscious individuals. The brand enjoys nationwide penetration in Japan through convenience stores like 7-Eleven, Lawson, and Aeon, and is expanding its presence across Asia and into Western markets.
Financials and Shipment Insights
While financials are not publicly disclosed, Tarami’s dominant shelf presence and extensive product lines indicate high domestic revenue. Export records on platforms like ImportYeti and Volza confirm regular international shipments, primarily of the PURE and KUDAMONOYASAN series to countries including South Korea, Taiwan, and select markets in Southeast Asia.
The company’s consistent product innovation and expanding SKU range reflect a strong reinvestment in R&D and category leadership.
Capabilities and Infrastructure
Tarami operates modern production facilities that include:
- Automated fruit inspection and slicing units
- State-of-the-art jelly blending and filling machinery
- Sterile packaging lines with cold chain logistics
- R&D laboratories focused on texture, flavor, and nutritional innovation
The company also supports OEM manufacturing and private labeling for domestic and overseas partners.
Certifications and Compliance
Tarami ensures compliance with:
- ISO 22000 Food Safety Management Standards
- Japanese Ministry of Health Food Labeling Regulations
- HACCP for hygiene and traceability
- FDA and ASEAN import standards for applicable export SKUs
These certifications guarantee product safety, consistency, and global market compatibility.
Customer Testimonials and Recognition
Tarami’s products enjoy strong consumer loyalty in Japan, where the PURE and 0kcal lines are especially praised for their flavor accuracy and health benefits. Online reviews highlight:
- Authentic fruit taste
- Convenient, portion-controlled packaging
- Digestive benefits of konjac-based jellies
Tarami also maintains a high brand recall rate in consumer surveys of Japanese dessert preferences.
Major Achievements
- Leading market share in fruit jelly segment within Japan.
- Pioneered the konjac dessert category for calorie-conscious consumers.
- Exported to over 15 countries, including Singapore, Taiwan, and Thailand.
- Recognized with awards from Japanese food associations for innovation and product quality.
Tarami Corporation continues to set the standard for fruit-based and functional desserts in Japan, driving both domestic consumption and international demand through consistent quality, innovation, and consumer trust.