Exhibiting at Thaifex - Anuga Asia 2025

Tastiway Sdn. Bhd., headquartered in Alor Setar, Malaysia, is a leading manufacturer and exporter of innovative food and beverage products with a global footprint. The company has established itself as a specialist in freeze-dried food technologies and functional consumer goods under the acclaimed brands ALOR, TASTIMINT, and DKE. With a strategic focus on product innovation, health consciousness, and international compliance, Tastiway has become a trusted name in both retail and OEM markets across Asia, the Middle East, and Europe.

Core Business and Product Portfolio

Tastiway operates across several product categories:

• Freeze-Dried Products:

  • Freeze-dried fruits such as strawberries, mangoes, and durians.
  • Freeze-dried yogurt bites ideal for children and health-conscious consumers.
  • Freeze-dried instant meals designed for convenience and shelf stability.

• Beverages:

  • Instant coffee including ALOR 3-in-1 White Coffee.
  • Ready-to-drink health beverages incorporating herbal and natural ingredients.

• Snacks and Confectionery:

  • Fruit cream wafers with natural flavors.
  • Sugar-free lozenges under the TASTIMINT brand line.

• Health & Wellness Products:

  • Goat’s milk powder tailored for lactose-sensitive consumers.
  • Organic honey and fruit vinegar lines targeted toward health-focused markets.

These product lines are available both under the Tastiway brands and for private label and OEM manufacturing.

Specialization and Unique Selling Proposition (USP)

Tastiway’s core strength lies in its freeze-drying technology, allowing the company to produce snacks and meals with preserved nutritional value, flavor, and texture. The company emphasizes natural ingredients, minimal preservatives, and sugar-free options across its product range.

Tastiway offers R&D and product customization services, making it an ideal partner for businesses seeking bespoke health and snack food solutions. The firm's strategic alignment with health trends—such as keto, sugar-free, and vegan formulations—positions it at the forefront of the wellness food movement in Southeast Asia.

Financial and Market Performance

Though specific financial statements are not publicly available, several indicators highlight Tastiway’s robust business growth:

• The company operates its own retail e-commerce store and is listed on multiple online marketplaces.
• ALOR and TASTIMINT products are distributed in over 15 countries, including major markets such as China, Singapore, Saudi Arabia, and the United Kingdom.
• Significant export volume is facilitated by an efficient supply chain and shelf-stable packaging formats, making the brand highly scalable for international retail.

International Trade and Shipment Activity

Tastiway is a consistent exporter and is listed on multiple global trade platforms. Shipment data confirms active export to:

• Middle East: Primarily for honey, goat milk powder, and lozenges.
• East Asia: Freeze-dried snacks and yogurt bites to China and Japan.
• Europe and UK: OEM services and branded snacks to ethnic and health food distributors.

These exports are supported by long-term partnerships with regional distributors and participation in international food expos such as SIAL, THAIFEX, and Gulfood.

Target Market

Tastiway targets a diverse client base:

• Retail consumers seeking nutritious, on-the-go snacks and beverages.
• Parents and families opting for natural kids’ and baby food alternatives.
• Export distributors and retailers looking for innovative, shelf-stable health products.
• Private label clients in need of customized snack formulations and OEM support.

Capabilities

Tastiway's production and operational capabilities include:

• Advanced freeze-drying technology facilities.
• In-house quality control labs ensuring international standards.
• R&D department for custom recipe formulation and product development.
• OEM and ODM services for global clients.

Certifications and Compliance

Tastiway ensures stringent compliance with global food safety and quality benchmarks. The company holds:

• GMP (Good Manufacturing Practice) Certification
• HACCP (Hazard Analysis and Critical Control Points) Certification
• HALAL Certification issued by JAKIM Malaysia, suitable for Muslim-majority markets.
• MeSTI Certification for food safety compliance in Malaysia.

These credentials facilitate easy market entry into countries with strict import regulations.

Customer Testimonials

Retail feedback and e-commerce reviews consistently emphasize:

• Delightful taste and crunch in freeze-dried products.
• Trust in product integrity and health claims, especially for baby and dietary items.
• High repeat purchase rates for lozenges and white coffee among international consumers.

Major Achievements

• Developed and launched ALOR, now one of the most recognized Malaysian brands in the freeze-dried segment.
• Achieved multi-market penetration with localized labeling and certifications.
• Consistent participation in global trade exhibitions leading to several long-term international B2B partnerships.
• Launched proprietary e-commerce platform to streamline B2C operations and data analytics.

Tastiway Sdn. Bhd. exemplifies modern food manufacturing excellence by combining tradition, health awareness, and cutting-edge technology. Its continued expansion across continents and its unwavering commitment to quality position it as a future-forward player in the global snack and wellness food industry.