Exhibiting at Thaifex - Anuga Asia 2025

Tay Cat Co., Ltd., based in Dong Thap, Vietnam, is an award-winning food manufacturer and exporter specializing in fruit rolls, crispy snacks, and rice-based products. Operating under the brand names Tu Bong and Fruzza, the company is renowned for pioneering premium Vietnamese fruit roll innovations and transforming traditional tropical fruits into modern, health-conscious snacks for global consumers.

Core Business and Product Portfolio

Tay Cat Co., Ltd. focuses on the transformation of tropical fruits into shelf-stable, flavorful, and nutrition-rich snack forms:

• Fruit Rolls (Tu Bong Fruit Rolls):

  • Banana Roll with Peanut
  • Banana Roll with Cashew
  • Banana Roll with Sesame
  • Banana Roll with Durian
  • Mango Roll
  • Pineapple Roll
  • Soursop Roll
  • Tamarind Roll

• Fruit Snacks:

  • Crispy Lotus Root with Pineapple
  • Crispy Lotus Root with Orange

• Rice-Based Snacks:

  • Brown Rice Cake with Pineapple
  • Brown Rice Cake with Orange

These products are crafted using low-heat dehydration and advanced drying techniques to retain nutritional content and flavor without the use of artificial additives or preservatives.

Specialization and Unique Selling Proposition (USP)

Tay Cat’s core expertise lies in natural fruit processing and low-temperature dehydration technology, which ensures:

• High nutrient preservation and real fruit taste.
• 100% natural ingredients with no added sugar or preservatives.
• Distinctive Vietnamese flavor profiles using locally sourced tropical fruits.

The company’s Tu Bong fruit rolls are a hallmark of innovation in Vietnam’s processed fruit sector, designed for health-conscious consumers seeking clean-label and functional snacking.

Financial and Market Performance

While Tay Cat does not publicly disclose financial data, its performance can be inferred from market presence and export activities:

• Products are exported to over 15 international markets, including Japan, Korea, the United States, Germany, and Australia.
• The Tu Bong brand is frequently featured in international trade fairs and Vietnamese specialty food showcases.
• The increasing popularity of banana-based snacks and functional fruit snacks positions the company within a high-growth global health food segment.

The company is supported by domestic agricultural programs and sustainable sourcing partnerships with local Vietnamese fruit growers.

International Trade and Shipment Activity

Tay Cat has a robust export infrastructure with proven compliance and logistical efficiency:

• Export-ready packaging with multilingual labeling and certifications.
• Regular participation in SIAL, ANUGA, and Vietnam Foodexpo, facilitating connections with international distributors.
• Products are shelf-stable and suitable for long-distance cold chain or ambient shipping.

Key exports include Banana Rolls with Sesame, Mango Rolls, and Crispy Lotus Root Snacks, which are in demand among retailers in the organic and vegan food segments.

Target Market

Tay Cat serves a variety of market segments:

• Health-conscious consumers seeking natural and gluten-free snacks.
• Ethnic and Asian food retailers in the U.S., EU, and East Asia.
• Private label and OEM clients in the functional snacking and fruit snack sectors.
• Distributors and specialty food importers targeting vegan, vegetarian, and clean-label product lines.

Capabilities

Tay Cat’s operational capabilities include:

• Modern drying and fruit processing machinery tailored for gentle dehydration.
• R&D capabilities for product customization and new snack development.
• Private label/OEM services with scalable production lines and flexible packaging formats.
• In-house teams for export documentation, quality control, and brand development.

The company supports full traceability from fruit sourcing to final product delivery.

Certifications and Compliance

Tay Cat adheres to international food safety and quality standards:

• HACCP (Hazard Analysis and Critical Control Points)
• HALAL Certification for select product lines
• FDA Registration for U.S. exports
• ISO-compliant production environment

These certifications allow seamless entry into premium retail segments globally.

Customer Testimonials

Customer feedback highlights:

• Exceptional taste and texture of fruit rolls, especially the Banana & Sesame variant.
• Positive reception to the no sugar added claim and real fruit content.
• Strong appeal of branding and packaging in gourmet snack sections of international markets.

Social media engagement, particularly through the Tu Bong YouTube channel and Facebook page, reflects active consumer interaction and product advocacy.

Major Achievements

• Launched the Tu Bong brand as Vietnam’s first commercial line of premium fruit rolls.
• Expanded international presence to over 15 countries, with recognition in global food expos.
• Developed a catalog of over 10 SKUs tailored to diverse taste preferences and health trends.
• Pioneered the Crispy Lotus Root Snack, an innovative blend of fruit and vegetable nutrition.

Tay Cat Co., Ltd. exemplifies Vietnam’s potential in the global health and snack food industry. By merging traditional tropical fruits with innovative, modern processing, the company has become a leading ambassador of Vietnamese snack excellence in international markets.