Exhibiting at World Tea Expo 2025

With over three decades of success in live entertainment and branded trivia formats, Team Trivia, Inc. has established itself as a leading innovator in the world of interactive game-based events. Based in Alpharetta, Georgia, the company operates a franchise-based model that delivers custom trivia nights to bars, restaurants, and corporate clients across the United States.

Company Origins and Evolution

Founded in 1989, Team Trivia was built on the idea of bringing people together through collaborative, competitive entertainment. What began as a small operation in the Atlanta metro area has since grown into a nationally recognized franchise, with licensed operators in 30+ U.S. markets. The company has hosted over 100,000 trivia events, drawing millions of participants over the years.

Core Offerings

Team Trivia, Inc. provides a suite of live entertainment products designed for in-person and virtual engagement:

• Team Trivia – Classic team-based general knowledge trivia played in bars and restaurants.
• Soundcheck – A music trivia format that includes audio clips, song identification, and genre challenges.
• Team Feud – A Family Feud-style game show built for private parties, fundraisers, and corporate events.
• Private Events & Corporate Packages – Customizable trivia experiences for conferences, team building, and weddings.

In addition to entertainment formats, the company also sells branded merchandise including t-shirts, mugs, and accessories via its online store.

Unique Selling Proposition (USP)

• Franchise-Driven Growth: The franchise system empowers local entrepreneurs while ensuring brand consistency across regions.
• Turnkey Technology: Each trivia game is supported by proprietary software for scoring, game flow, and content delivery.
• Content Library: Over 250,000 curated questions, reviewed regularly for accuracy, difficulty, and cultural relevance.
• Audience Retention: Weekly events help drive foot traffic and loyalty for partner venues, leading to higher customer dwell time and sales.

Financial and Market Performance

While privately held, Team Trivia has shared key indicators demonstrating its strong market presence:

• Annual Events Hosted: Over 12,000+ live trivia events annually across all franchises.
• Franchise Revenue: Franchisees report average monthly gross revenue of $3,000–$7,000, depending on territory size and engagement.
• Client Retention Rate: Estimated at 87%, with many venues running weekly trivia for over 5 years.
• Event Attendance: Typical game night sees 35–50 players across 7–12 teams.

The company experienced notable growth during the 2020–2022 period by adapting to virtual formats and hybrid events, expanding its clientele beyond foodservice venues into the corporate and education sectors.

Shipment and Distribution

The company operates an e-commerce portal for franchise gear and customer merchandise:

• Merchandise Orders: Over 4,500 units sold in 2023.
• Fulfillment Center: Based in Alpharetta with domestic U.S. shipping.
• Digital Game Packs: Over 15,000 downloadable quiz packs sold via the franchise and B2B portal.

Target Market

Team Trivia serves several customer segments:

• Hospitality Industry: Bars, breweries, restaurants aiming to boost midweek traffic.
• Corporate HR Teams: Seeking fun and collaborative team-building exercises.
• Educational Institutions: Integrating trivia formats into student engagement or fundraising events.
• Private Event Organizers: Birthdays, weddings, nonprofit fundraisers.

Capabilities and Franchise Support

• Franchise Network: 50+ active franchisees in 25 U.S. states.
• Training & Onboarding: Full 2-week training for new franchisees covering software, hosting, and marketing.
• Marketing Assets: Pre-designed promos, templates, and social media content provided.
• Custom Game Creation: Dedicated in-house content creators build branded games for clients.

Certifications and Compliance

• Licensed Content: All music and media clips used in Soundcheck are rights-cleared under ASCAP/BMI licensing agreements.
• ADA Compliant Event Formats: Game formats and venues follow accessibility guidelines.

Customer Testimonials

“Team Trivia brings a consistent crowd to our Tuesday nights. Sales go up 20% on game night, and guests keep coming back.”
— Michael L., Bar Manager, Atlanta

“Soundcheck is a hit with our younger crowd. It’s fun, fast-paced, and we’ve seen new faces every week since we launched.”
— Tina R., Franchise Owner, Nashville

“We used Team Trivia for a remote team-building event—seamless execution and great energy. Everyone loved it!”
— David H., HR Director, Fintech Corp

Major Achievements

• Recognized by Franchise Business Review as a Top Emerging Franchise (2023)
• Featured in Forbes Small Business for innovation in entertainment franchising
• Hosted trivia at national chains like Buffalo Wild Wings, TGI Friday’s, and World of Beer
• Launched a Virtual Trivia Suite during the pandemic that hosted over 1,200 remote events

Team Trivia, Inc. continues to lead the way in live team-based entertainment by blending classic formats with digital innovation, franchise scalability, and audience engagement strategies that deliver lasting value to clients and communities.