Game Room Equipment: Air Hockey, Foosball, Darts, Poker Tables, Shuffleboard
Instructional & Miscellaneous: Books, DVDs, Training Aids, Apparel, Novelty Items
Product Categories
Available Products
Action
Athena
Elite
Griffin
Katana
Outlaw
Scorpion
Voodoo
Summit
Spartan
APA
5280
Hard Cases
Soft Cases
Box Cases
Hybrid Cases
Tips
Chalk
Tip Tools
Joint Protectors
Shaft Cleaners
Balls
Cloth
Brushes
Racks
Lights
Air Hockey
Foosball
Darts
Poker Tables
Shuffleboard
Books
DVDs
Training Aids
Apparel
Novelty Items
CueStix International, based in Lafayette, Colorado, is one of the largest wholesale distributors and manufacturers of billiards and game room supplies in the United States. Established in 1991, CueStix has earned a reputation as a leading supplier to pool halls, retailers, e-commerce dealers, and repair professionals across North America, offering a vast selection of cue sports equipment and accessories under multiple proprietary brands.
Core Business
CueStix International’s core business involves the wholesale distribution and branding of billiard products, encompassing everything from professional-grade cues and cases to game room furniture, table accessories, and instructional material. The company operates out of a large, centralized distribution hub in Colorado, designed to support rapid nationwide fulfillment and dealer support.
Their extensive product catalog includes over 10,000 SKUs with a focus on innovation, customization, and durability, distributed through a global dealer network.
Product and Service Offerings
Pool Cues:
Proprietary and licensed lines such as Action, Athena, Elite, Griffin, Katana, Outlaw, Scorpion, Voodoo, Summit, Spartan, APA, and 5280
Options ranging from entry-level to high-performance cues for professional players
Cue Cases:
Soft and hard cases, hybrid designs, travel kits, and cue maintenance kits
Cue Accessories:
Tips, ferrules, chalk, shaft conditioners, joint protectors, tip tools, and cleaners
Air hockey tables, foosball, poker tables, dartboards, shuffleboard, and décor items
Instructional & Miscellaneous:
Training DVDs, books, score trackers, apparel, wall art, and novelty items
CueStix supports retailers with private-label programs and has a repair-focused product line enabling cue service centers and shops to offer high-margin services.
Specialization and USP
CueStix’s competitive edge lies in its ability to manage and distribute a diverse portfolio of proprietary brands that cater to different customer personas—from beginners and amateur enthusiasts to league players and cue collectors.
Key differentiators include:
Proprietary brands like Katana and Scorpion engineered with custom technologies such as layered shafts, low-deflection carbon fiber, and vibration dampening
One-stop dealer model with 24/7 access to inventory, B2B ordering tools, and customer service
Regular introduction of new cue designs and seasonal collections
Exclusive distributor agreements with multiple brands, increasing product variety and market control
Financial and Market Presence
As a privately held firm, CueStix does not disclose its revenue, but industry sources and internal metrics reflect a strong national presence:
Serves over 1,500 active dealers and pro shops across the U.S. and Canada
Processes thousands of wholesale orders monthly with fulfillment rates exceeding 95%
Supplies to top e-commerce billiards sites and major retail chains
Catalog includes over 50 cue series and hundreds of cue stick variations
Their 2025 digital product catalog features an expanded selection of cues, cases, and home recreational products, reinforcing their market leadership in the category.
Shipment and Sourcing Insights
CueStix manages global sourcing and quality control through partnerships with factories in:
Taiwan, China, and Vietnam for cue manufacturing and accessories
U.S.-based vendors for table components, packaging, and print
According to import data platforms like ImportYeti:
CueStix completes over 300 international shipments annually
Typical imports include maple shafts, metal cue parts, layered tips, microfiber cases, and cue-building components
The company maintains a lean and responsive supply chain to reduce lead times and increase seasonal availability.
Target Market
CueStix primarily targets:
Billiard pro shops and retailers
Online billiards equipment dealers
Cue repair and maintenance specialists
Recreational centers and bar owners
Home game room enthusiasts
They also support promotional and loyalty programs for APA (American Poolplayers Association) members and league operators.
Capabilities
Proprietary cue design and brand development
Custom order processing and private-label production
Cue repair and accessory kits for in-shop use
B2B dealer portal for order tracking, inventory search, and promotional pricing
In-house photography and product content creation for resellers
CueStix also offers marketing support including access to print catalogs, digital flyers, and branded media assets.
Certifications and Compliance
Cue materials sourced from FSC-certified hardwood suppliers
Non-toxic adhesives and finishes meeting EPA and CARB standards
Quality control protocols implemented for shaft straightness, taper precision, and impact testing
Customer Testimonials
“CueStix is our go-to for everything cue-related. Their catalog is huge, service is excellent, and the delivery is always reliable.”
— Pro Shop Owner, New Jersey
“I love how they update designs every year. The Scorpion and Outlaw cues are always hits with customers.”
— E-commerce Retailer, Texas
Major Achievements
Introduced Katana performance cues with low-deflection shafts, now among top-selling mid-range cues
Featured by Billiards Digest as one of the most influential distributors in the industry
Long-standing supplier to the APA and other national league systems
Successfully launched Voodoo cue series, combining art and playability for collector segments
Rolled out 2025 online dealer tools with upgraded ordering experience and real-time inventory sync
CueStix International remains a cornerstone of the billiards industry, offering unmatched variety, innovation, and dealer support through a vertically integrated business model focused on quality and performance.
