Exhibiting at Thaifex - Anuga Asia 2025

Thai Bakery Group Company Limited is a distinguished player in Thailand’s food manufacturing sector, specializing in premium bakery products under the brand name "Punbun." Established with a clear vision to blend traditional flavors with modern snacking trends, the company has garnered national and international recognition for its commitment to quality, taste, and innovation.

Core Business and Product Portfolio

At the heart of Thai Bakery Group’s operations is the production and export of crispy toasts and rusk snacks, known for their flavor authenticity and premium ingredients. The flagship product, Garlic Butter Toast, has earned widespread consumer acclaim for its rich, savory taste and perfect crunch. Other key offerings include:

• Crispy Toasts:

  • Garlic Butter Toast
  • Original Butter Toast
  • Black Sesame Toast

• Rusk Snacks:

  • Sugar Butter Rusk
  • Garlic Sugar Butter Rusk

These products are widely appreciated for their unique Thai flavor profile combined with convenient packaging, making them ideal for both domestic and export markets.

Specialization and Core USP

Thai Bakery Group stands out due to its proprietary formulation and in-house production capabilities, ensuring stringent quality control and consistency in every batch. Their Punbun branded snacks use real butter, garlic, and other premium ingredients, distinguishing them from mass-market competitors. The company also focuses heavily on attractive packaging design tailored for retail and gifting markets.

Financial Performance and Growth

While the company is privately held and detailed financials are not publicly disclosed, the rapid expansion into multiple Southeast Asian markets and consistent presence in trade shows such as THAIFEX – Anuga Asia indicates a healthy growth trajectory. The brand has built a strong retail footprint in premium supermarkets across Thailand and has developed strategic export partnerships.

Export and Shipment Records

Thai Bakery Group has been actively exporting to countries like Japan, South Korea, China, and Singapore. Based on data from trade intelligence platforms:

• Over 100 export shipments were recorded in the past 24 months.
• Primary export categories include packaged snacks and ready-to-eat bakery items.
• Average shipment value ranges from $2,000 to $10,000 per consignment, depending on product mix and destination.

These numbers underscore the company’s growing influence in international markets, particularly in Asia-Pacific.

Target Market and Consumer Base

Punbun targets health-conscious and flavor-seeking consumers, particularly in the 18–45 age bracket, who prefer premium snack options. Their main retail partners include upscale supermarkets, convenience chains, and international distributors focused on authentic Thai food products.

Manufacturing Capabilities

The company operates a modern bakery facility in Bang Bua Thong, Nonthaburi, equipped with semi-automated production lines. This allows for:

• Consistent production volumes
• Custom packaging solutions for B2B clients
• Flexible product development for private labels and co-branding opportunities

Certifications and Compliance

Thai Bakery Group maintains high standards of food safety and hygiene. Their products are FDA Thailand certified, and the company adheres to GMP and HACCP standards. These credentials enable them to seamlessly enter stringent markets like Japan and South Korea.

Customer Testimonials

Customer feedback on platforms like Facebook and YouTube consistently highlights:

• “Best garlic toast I've ever had – crunchy and flavorful.”
• “I always stock up when I see Punbun at my supermarket.”
• “The perfect gift from Thailand – delicious and unique.”

These testimonials reflect strong brand loyalty and positive product reception across different markets.

Major Achievements

• Featured at THAIFEX – Anuga Asia 2024, enhancing its B2B export opportunities.
• Consistent year-over-year growth in export volume since 2020.
• Expanded into four major Asian markets within three years of launching exports.
• Strong digital presence with an active YouTube and Facebook engagement strategy that showcases products, factory tours, and trade show participation.

Thai Bakery Group is poised to scale further as a leading Thai bakery exporter, leveraging its strong brand equity, authentic flavors, and consistent quality to meet growing global demand for gourmet snack products.