Exhibiting at Thaifex - Anuga Asia 2025

Thai B.B. Fruit Co., Ltd. is a premier Thai confectionery manufacturer and exporter that has carved a distinct niche in the international candy and snack industry. Headquartered in Bangkok, Thailand, the company has built its legacy over decades by innovating within the fruit-based and functional candy space, offering a diverse product portfolio under brands such as Fantasia Rainbow, Zen, OC, and Jimbo.

Core Business and Product Range

The company specializes in the production of a wide variety of candy products, including hard candies, lollipops, pectin jellies, chocolates, sugar-coated candies, and functional confectioneries such as vitamin-infused sweets. Their offerings are aligned with international quality standards, making them a favored choice among global retailers and importers.

Key product categories include:

• Hard Candy: Tamarind Candy, Strawberry Candy, Zen Tamarind Hard Candy
• Lollipops: Fantasia Rainbow Lollipop, Magic Kiss Cola Lollipop, Basket Coffee Lollipop
• Pectin Jelly: Pectin Jelly Fantasia, OC Pectin Gummy
• Chocolate Products: Chocolate Milk Tablet ‘Joey’, Chocolate Solid Bar
• Sugar Coated Candy: Fruity Kai Fancy Candy
• Functional Confectionery: Vitamin Tablets, Sugar-Free Candies

Specialization and Unique Selling Proposition

Thai B.B. Fruit’s competitive edge lies in its fusion of fruit flavors with traditional candy formats, and the incorporation of functional benefits such as vitamin-enriched or sugar-free options. Their Tamarind Candy—a signature product—combines authentic Thai tamarind flavor with a premium hard candy base, achieving strong demand in Asian and Western markets.

Financial and Operational Insights

As a privately held firm, specific financial figures are not publicly disclosed. However, the scale of operations, diverse product SKUs, and export volume suggest robust business health. The company maintains a high-capacity manufacturing facility capable of fulfilling both small batch and large-scale OEM/ODM orders, supported by advanced packaging and quality assurance systems.

Export Market and Shipment Data

Thai B.B. Fruit Co., Ltd. is an active exporter to more than 30 countries across Asia, Europe, and North America. According to trade intelligence platforms:

• The company has recorded over 150 international shipments annually.
• Key export destinations include Japan, South Korea, the USA, Australia, and Germany.
• The company routinely ships full container loads for high-demand SKUs such as Zen Tamarind Candy and Fantasia Lollipops, valued at $5,000–$25,000 per shipment.

Target Market

The company primarily targets the mass premium candy segment catering to children, teenagers, and young adults, with tailored products for festive seasons, retail promotions, and private label partnerships. Their colorful packaging and innovative flavor formats resonate with both traditional and novelty candy consumers.

Manufacturing Capabilities

Thai B.B. Fruit operates a GMP and HACCP-certified facility, equipped with specialized production lines for:

• Hard candy and lollipops
• Pectin and gelatin-based jellies
• Chocolate coating and molding
• Advanced packaging and labeling

The factory is strategically located near Bangkok, optimizing both domestic logistics and international shipping via ports and air freight.

Certifications and Regulatory Compliance

The company is compliant with:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• Thai FDA approval

These certifications reinforce their readiness to supply safe, high-quality food products to both developed and emerging markets.

Customer and Market Recognition

• Consistently praised by customers for taste quality, attractive packaging, and product variety.
• The Zen Tamarind and Fantasia Lollipop lines have received excellent reviews at regional trade shows.
• The brand has earned long-term partnerships with supermarkets, importers, and food distributors globally.

Key Achievements

• Participation in THAIFEX – Anuga Asia and other international food expos showcasing product innovation.
• Developed over 60 different SKUs catering to regional taste preferences and seasonal demands.
• Expanded functional candy lines to align with the growing demand for healthier indulgent snacks.
• Maintains a strong digital and multimedia presence, including dedicated YouTube content and Facebook outreach, to engage with customers and partners.

Thai B.B. Fruit Co., Ltd. exemplifies the dynamic potential of Thai food manufacturers on the global stage. With a strategic focus on product diversity, quality, and export readiness, the company continues to expand its footprint across key international markets.