Exhibiting at Thaifex - Anuga Asia 2025

Thai Beverage Public Company Limited (ThaiBev) is Thailand’s largest and one of Southeast Asia’s leading beverage companies. Established in 2003 and headquartered in Bangkok, ThaiBev has built a diversified portfolio across alcoholic and non-alcoholic beverages, food products, and integrated logistics and distribution networks. Listed on the Singapore Exchange (SGX) since 2006, ThaiBev has become a cornerstone in ASEAN's food and beverage industry with substantial market influence and global ambitions.

Core Business and Brand Portfolio

ThaiBev operates under four major segments:

• Spirits: Ruang Khao, Hong Thong, Blend 285, SangSom, Mekhong
• Beer: Chang Beer, Bia Saigon, 333
• Non-Alcoholic Beverages: Oishi Green Tea, est Cola, Crystal Drinking Water, 100PLUS Isotonic Drink
• Food Products: Restaurants and ready-to-eat meals encompassing Thai, Chinese, ASEAN, and Western cuisines, along with bakery and café offerings

These products are sold under over a dozen well-established brands including Chang, SangSom, Oishi, est, Crystal, 100PLUS, Grand Royal, and Bia Saigon.

Market Leadership and Competitive Advantage

ThaiBev is a market leader in Thailand’s spirits sector, with a market share exceeding 90% in certain segments. The company’s flagship spirit brands like Hong Thong and SangSom dominate domestic sales, while Chang Beer leads in the beer category with a significant export footprint.

Their non-alcoholic beverage arm is spearheaded by Oishi Green Tea, a top player in Thailand’s ready-to-drink tea segment, and est, a strong cola competitor. Strategic partnerships with global brands like 100PLUS and synergies with its food segment have helped diversify its offerings and reduce dependency on alcoholic beverages.

Financial Performance

As of FY2023, ThaiBev reported:

• Revenue: THB 272.6 billion (~USD 7.9 billion)
• Net Profit: THB 30.1 billion (~USD 874 million)
• EBITDA Margin: ~21%

This performance reflects steady growth supported by strong domestic demand, efficient distribution, and strategic mergers and acquisitions, such as the acquisition of Saigon Beer Alcohol Beverage Corporation (Sabeco) in Vietnam.

International Expansion and Shipments

ThaiBev's international business contributes over 30% of total revenues, with strategic markets in:

• Vietnam (via Sabeco and Bia Saigon brands)
• Myanmar (through Grand Royal)
• Singapore and Malaysia
• United Kingdom and USA (via niche spirit exports)

Their global shipment volume, particularly for Chang Beer and SangSom Rum, includes consistent containerized exports to Europe, North America, and East Asia, with frequent appearances in duty-free channels and international retail chains.

Manufacturing and Supply Chain Capabilities

ThaiBev operates 18 production facilities for spirits, 3 for beer, and 11 for non-alcoholic beverages, along with over 50 subsidiaries in logistics, packaging, and related sectors. Its supply chain includes:

• A state-of-the-art R&D center for beverage innovation
• Robust cold chain and dry logistics infrastructure
• In-house bottle manufacturing and label printing facilities

These capabilities ensure product consistency, reduced cost of goods sold (COGS), and adaptability to consumer trends.

Certifications and Sustainability Initiatives

ThaiBev adheres to GMP, HACCP, ISO 9001, ISO 14001, and OHSAS 18001 standards. The company’s Sustainability Roadmap 2030 includes:

• Reducing GHG emissions intensity by 20%
• Increasing renewable energy share to 40%
• Ensuring 100% recyclable packaging for all products

ThaiBev has been included in the Dow Jones Sustainability Indices (DJSI) for multiple years and is recognized in MSCI ESG Ratings and FTSE4Good Index.

Customer Insights and Market Perception

• Chang Beer consistently ranks among top 10 beers in Asia, winning global accolades like Monde Selection Gold Award
• Oishi and est brands dominate in Thai beverage preference polls
• SangSom and Mekhong have a cult following among international travelers and diaspora communities

Milestones and Recognition

• Acquisition of Sabeco in 2017, the largest M&A in Southeast Asia's beverage sector (USD 4.8 billion)
• Consistent ranking among Top 10 Most Valuable Thai Brands by Brand Finance
• Featured prominently at global expos like Thaifex Anuga Asia and VIV Asia
• Strategic MOU with Frasers Property Group for integrated lifestyle and hospitality ventures

ThaiBev exemplifies the transformation of a traditional beverage company into a multi-brand, multi-national food and beverage conglomerate with a strong foothold in both premium and mass-market segments. With a clear focus on innovation, sustainability, and regional expansion, ThaiBev is positioned as a trailblazer in ASEAN’s beverage landscape.