Exhibiting at Thaifex - Anuga Asia 2025

The Thai Fruit & Vegetable Producer Association, headquartered in Bangkok, Thailand, is a pivotal industry body dedicated to promoting the production, quality improvement, and export potential of Thailand’s fruit and vegetable sector. Serving as a national platform for collaboration among producers, cooperatives, exporters, and government agencies, the association plays a critical role in advancing the competitiveness of Thai horticultural products globally.

Core Role and Function

As a nonprofit organization, the association’s mission includes:

• Producer Support: Providing training and resources to fruit and vegetable farmers for yield improvement and quality enhancement.
• Market Development: Coordinating marketing efforts and trade facilitation to boost Thai produce exports.
• Policy Advocacy: Representing the interests of producers and exporters in discussions with the Ministry of Agriculture, Ministry of Commerce, and international bodies.
• Supply Chain Optimization: Supporting members in logistics, traceability, and cold-chain implementation to reduce post-harvest losses.

The association focuses on uniting stakeholders across the horticultural value chain to foster innovation and sustainable practices.

Product & Service Scope

While the association itself does not produce goods, its member network encompasses:

• Fresh Produce:

  • Tropical fruits (mango, durian, longan, mangosteen, banana)
  • Leafy vegetables and root vegetables (morning glory, Chinese kale, sweet corn)
  • Herbs and spices (lemongrass, kaffir lime, basil)

• Processed Produce:

  • Frozen, dried, and canned fruit and vegetables
  • Minimally processed ready-to-cook produce

• Value Chain Services:

  • Training in GAP (Good Agricultural Practices)
  • Post-harvest handling support
  • Export documentation and phytosanitary assistance

The association supports its members in aligning products to export standards and consumer preferences in international markets.

Specialization & Core USP

The Thai Fruit & Vegetable Producer Association distinguishes itself through:

• Grassroots Engagement: Working directly with farming cooperatives and SMEs across key agricultural regions.
• Capacity Building: Conducting training programs in crop management, integrated pest control, and organic conversion.
• Export Facilitation: Assisting members in understanding export compliance for markets such as China, the EU, Japan, and the Middle East.
• Sustainability Advocacy: Promoting organic farming, water conservation, and plastic-free packaging initiatives among producers.

This hands-on, integrative approach makes the association a vital player in Thailand’s agri-export ecosystem.

Industry Impact & Export Data

While direct export volumes are not attributed to the association, its members significantly contribute to Thailand’s horticultural export performance:

• Fresh fruit exports exceeded USD 5 billion in 2023.
• Key export crops supported by association members include durian, mangosteen, and mango.
• Export markets include China, Vietnam, Japan, EU, and the Middle East.
• Members collectively support over 100,000 farming households across Thailand.

These figures highlight the association’s role in supporting livelihoods and national export revenues.

Target Market

• Exporters and Trading Companies seeking quality produce from verified growers.
• Retail and Wholesale Chains interested in traceable Thai fruits and vegetables.
• Government and NGOs collaborating on agricultural innovation and rural development.
• Input Suppliers and Agritech Firms seeking to engage with producer communities.

The association is also a critical partner for international buyers looking to establish long-term sourcing from Thailand.

Capabilities

• Producer Database: Maintains a network of certified fruit and vegetable producers.
• Seasonality Mapping: Tracks crop cycles to coordinate supply availability.
• Cold Chain Advisory: Promotes investment in pre-cooling, cold storage, and reefer logistics.
• Certification Support: Assists members in securing Thai GAP, Organic Thailand, and export-oriented certifications.

These capabilities enhance the reliability and scalability of member supply chains.

Certifications & Compliance

The association helps members align with:

• GAP (Good Agricultural Practices)
• Organic Thailand Standard
• Phytosanitary Certification
• GlobalG.A.P. and BRC (via third-party partnerships)
• Pesticide Residue Compliance for EU and Japanese Markets

Compliance support is a key part of the association’s mission to elevate Thai produce to global standards.

Notable Achievements

• Facilitated training of over 5,000 farmers in GAP and post-harvest practices across the central and northern provinces.
• Partnered with local and international bodies to promote zero-chemical farming zones.
• Supported the launch of regional fruit and vegetable cooperatives for export aggregation.
• Played an advisory role in national policy on fruit export quality improvement.

The Thai Fruit & Vegetable Producer Association continues to champion sustainable agriculture, global market access, and prosperity for Thailand’s fruit and vegetable producers.