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T2

Exhibiting at Thaifex - Anuga Asia 2025

9-EE37
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Other Food Products

Products:

Functional Beverages: Mushroom-based shakes, Herbal drinks, Nutritional supplements

Health Foods: Organic snacks, Plant-based protein products

Thai K.P.P Food Products Development Co., Ltd. is a Thailand-based food innovation company located in Ban Khai, Rayong. Known for its forward-thinking approach to health and wellness, the company focuses on the development and production of functional food and beverage products, particularly those integrating mushrooms and plant-based ingredients under the flagship brand MushShake.

Core Business

Thai K.P.P specializes in the formulation and manufacture of nutritious beverages and health-oriented food products. The company aims to bridge traditional herbal knowledge with modern food technology, offering consumers unique and functional products that support holistic well-being. Their operations encompass product R&D, production, and branding.

Product and Service Offerings

Thai K.P.P's portfolio includes:

  • Functional Beverages

    • MushShake: A mushroom-based drink incorporating ingredients such as Reishi, Cordyceps, and Lion’s Mane.
    • Herbal blends and nutrient-rich drinks targeting immunity, brain function, and energy levels.
  • Health Foods

    • Plant-based protein supplements
    • Organic snacks and dietary wellness products

The MushShake line features multiple flavors including Original, Chocolate, and Strawberry, each designed to appeal to different consumer segments while maintaining core health benefits.

Specialization and Unique Selling Proposition (USP)

The company's competitive edge lies in:

  • Mushroom-Based Innovation: Leveraging adaptogenic mushrooms with known health benefits in beverage formats.
  • R&D-Driven Formulations: Creating products that combine taste, texture, and therapeutic effects.
  • Natural and Organic Ingredients: Commitment to clean label products free from synthetic additives.
  • Consumer-Centric Development: Tailoring product development to evolving trends in wellness, veganism, and functional nutrition.

Financial Performance

As a privately held SME, specific financial data for Thai K.P.P is not publicly disclosed. However, the company's presence in specialty wellness retail channels and online platforms, as well as consistent product rollouts, indicates an expanding market footprint and stable growth trajectory.

International Shipments

While current public records on international shipment volumes are limited, Thai K.P.P has showcased its MushShake products at various food expos and wellness summits across Southeast Asia. The brand is gradually gaining traction in cross-border e-commerce and health-focused export channels, particularly in wellness-centric markets like Singapore, Malaysia, and Taiwan.

Target Markets

The company's core consumer base includes:

  • Health-conscious millennials
  • Fitness enthusiasts
  • Consumers seeking plant-based and functional food options
  • Individuals pursuing mental clarity and immune health

Key geographic targets include:

  • Thailand (domestic market)
  • Southeast Asia
  • East Asia
  • Potential expansion into the U.S. and European wellness markets

Manufacturing Capabilities

Thai K.P.P operates a mid-scale facility in Rayong, with capabilities in:

  • Liquid blending and aseptic filling for beverages
  • Powder supplement production
  • Flavor encapsulation and ingredient stabilization
  • Custom formulation services for private label clients

The facility emphasizes hygiene, process integrity, and small-batch flexibility, which are critical for health product innovation.

Certifications and Compliance

Although exact certifications are not publicly available, the company adheres to Thai FDA requirements and promotes a high standard of quality assurance. Future expansion plans include acquiring certifications such as:

  • GMP (Good Manufacturing Practices)
  • HACCP
  • Organic and Vegan Labels
  • Halal Certification (for regional inclusivity)

Customer Testimonials

On their Facebook page, MushShake receives frequent praise for its unique taste, health impact, and ingredient transparency. Consumers appreciate the convenience of integrating functional mushrooms into their daily routine via an easy-to-drink format.

Major Achievements

  • Introduced one of the first mushroom-based beverages in the Thai wellness market.
  • Garnered significant attention at regional food and health expos.
  • Built a strong digital and grassroots brand presence through educational outreach and customer engagement on health topics.

Thai K.P.P Food Products Development Co., Ltd. is poised for growth as demand for functional beverages and plant-based nutrition continues to rise. With a firm commitment to innovation and wellness, the company is positioned to make a notable impact on the global health food landscape.