Thai Lee Agriculture Co., Ltd., headquartered in Bangkok, Thailand, is a globally recognized food manufacturing and export company specializing in premium Thai rice products. With decades of experience under the Sunlee brand and its subsidiaries, the company has built a robust reputation for delivering high-quality, authentic Thai rice to markets worldwide.
Core Business
The core operations of Thai Lee Agriculture focus on the production, processing, packaging, and international distribution of various rice varieties. The company manages the entire supply chain—from sourcing paddy fields in Thailand’s premier rice-growing regions to advanced processing and international logistics—ensuring product integrity and consistency.
Product and Service Offerings
The company’s product portfolio is diversified across several rice categories, each designed to meet global consumer demand:
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Thai Hom Mali Rice
- Sunlee Thai Hom Mali Rice
- Happy Buddha Thai Hom Mali Rice
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Thai Jasmine Rice
- Sunlee Thai Jasmine Rice
- SunBird Thai Jasmine Rice
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Brown Jasmine Rice
- Sunlee Brown Jasmine Rice
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Healthy Rice Varieties
- Sunlee Red Jasmine Rice
- Sunlee Berry Rice
- Sunlee Healthy Mixed Rice
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Long Grain White Rice
- Sunlee Thai Long Grain White Rice
Additional services include private labeling and OEM partnerships, particularly with distributors and retail brands in North America, Europe, and Asia.
Specialization and Unique Selling Proposition (USP)
- Premium Quality Control: The company maintains end-to-end control over rice cultivation, milling, and packaging processes, enabling consistent quality.
- Advanced Milling Technology: Equipped with modern rice milling equipment and automated packaging systems to ensure hygienic and precise product output.
- Global Distribution Network: Active exports to over 50 countries, making Sunlee one of the most recognizable Thai rice brands globally.
- Brand Equity: Sunlee and its associated brands (Happy Buddha, SunBird, Lucky Wings, SunPanda) are established names in Asian grocery markets internationally.
Financial Performance
Thai Lee Agriculture Co., Ltd. operates as a privately held entity. While specific revenue figures are not publicly available, the company’s widespread export presence and brand footprint in global retail chains like Walmart, 99 Ranch Market (USA), and major Asian supermarkets indicate multi-million-dollar annual revenue. Industry analysts and trade partners estimate consistent year-on-year growth aligned with the rising global demand for premium Thai rice.
International Shipments
Based on data from import-export tracking services such as ImportYeti and Volza:
- Annual Shipments: Over 600 international shipments annually.
- Top Markets: United States, Canada, Germany, Australia, China, and the Middle East.
- Main Products Shipped: Thai Hom Mali Rice, Jasmine Rice, and Brown Jasmine Rice.
These figures underscore the company’s extensive operational scale and efficiency in international trade.
Target Markets
The company primarily targets:
- Ethnic and mainstream grocery chains across North America and Europe
- Asian diaspora communities seeking authentic Thai rice
- Health-conscious consumers through its brown, red, and berry rice lines
- Foodservice and HORECA sectors via bulk supply
Manufacturing Capabilities
Thai Lee Agriculture owns and operates a state-of-the-art rice milling and packaging facility with:
- High-capacity milling systems with polishing, destoning, and color sorting technology
- Automated packaging lines for various pack sizes (1 kg to 50 kg)
- ISO-certified warehouses for hygienic storage and cold chain management
- Laboratory-grade quality control and traceability systems for food safety
Certifications and Compliance
The company upholds stringent quality and compliance standards, supported by the following certifications:
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- ISO 22000
- Halal Certification
- FDA Registration (U.S.)
These accreditations enable seamless entry into regulated international markets.
Customer Testimonials
Sunlee products have garnered consistently high customer satisfaction ratings on platforms like Amazon, Walmart.com, and major Asian supermarkets. Reviews often highlight:
- Authentic taste and fragrance of the Thai Hom Mali Rice
- Attractive and reliable packaging
- Dependable quality across multiple purchases
Major Achievements
- Sunlee Brand has been recognized among the top 3 Thai rice brands in the U.S. by ethnic retail distributors.
- Selected as a Thai Trust Mark company by Thailand’s Department of International Trade Promotion.
- Participation and recognition at global food expos such as THAIFEX – Anuga Asia and SIAL Paris.
Thai Lee Agriculture Co., Ltd. continues to drive innovation and maintain excellence in rice production and global distribution, reinforcing Thailand's reputation as a premier source of high-quality rice.
