Exhibiting at Thaifex - Anuga Asia 2025

Thai Preserved Food Factory Co., Ltd. is a premier food manufacturing company based in Nakhon Pathom, Thailand, and the producer of the renowned Wai Wai and Quick instant noodle brands. Established in 1972, the company is recognized as a pioneer in Thailand’s instant noodle industry, offering a diverse array of noodle products that cater to both domestic and global markets.

Core Business

The company specializes in the manufacturing and international distribution of instant noodles and rice-based products. Thai Preserved Food Factory Co., Ltd. integrates traditional Thai flavors with modern food processing technologies to deliver convenient, high-quality products for consumers worldwide.

Product and Service Offerings

The company’s product portfolio includes:

• Instant Noodles (Wai Wai & Quick)

  • Wai Wai Instant Noodles: Flavors include Tom Yum, Chicken, Vegetarian, and Pad Char.
  • Quick Instant Noodles: Premium line offering Tom Klong, Hot & Spicy Shrimp, Pad Thai, and Tom Yum Kung.

• Rice Vermicelli Products

  • Dehydrated rice vermicelli (200g, 400g, 500g, 3kg)
  • Dehydrated rice sticks (various thicknesses: 0.8mm, 3mm, 5mm, 10mm)

• Instant Rice Vermicelli

  • Ready-to-eat flavors: Minced Pork, Crab, and Clear Soup

Products are available in various packaging formats suitable for retail, foodservice, and export clients.

Specialization and Unique Selling Proposition (USP)

• Culinary Innovation: Offers both classic and bold Thai-inspired flavors to suit diverse palates globally.
• High-Capacity Production: One of Thailand’s largest producers of dehydrated rice noodles with modern automated facilities.
• Versatility: Offers a full spectrum from snack-size noodles to bulk vermicelli for catering and foodservice sectors.
• Brand Heritage: The Wai Wai brand has over 50 years of market trust and cultural significance in Thailand and abroad.

Financial Performance

As a leading player in Thailand’s noodle industry, Thai Preserved Food Factory Co., Ltd. consistently ranks among the top instant noodle exporters. The company has reported steady revenue growth driven by:

• Widespread distribution in ASEAN, South Asia, Middle East, Europe, and the U.S.
• Strategic expansion of the premium Quick product line to health-conscious and flavor-savvy markets
• Partnerships with major retailers and ethnic distributors worldwide

Industry analysts estimate the company’s annual revenue in the high hundreds of millions THB, backed by large-scale production and export volumes.

International Shipments

Key export insights include:

• Markets: United States, Saudi Arabia, UAE, United Kingdom, India, Indonesia, Cambodia
• Annual Export Volume: Thousands of metric tons of noodles and rice products
• Top Exported SKUs: Wai Wai Chicken and Tom Yum Instant Noodles, Dehydrated Rice Sticks 3mm

The company maintains strong logistics capabilities, including multi-language packaging and Halal-certified lines for Muslim-majority markets.

Target Markets

Thai Preserved Food Factory Co., Ltd. targets:

• Mass-market consumers seeking affordable meal solutions
• Ethnic food retailers and Asian grocery chains
• Distributors for hospitality and foodservice sectors
• Private label buyers seeking OEM noodle products

Manufacturing Capabilities

The company operates advanced manufacturing plants equipped with:

• High-speed noodle lines with automated mixing, steaming, and drying
• Dehydration units for rice vermicelli and rice sticks
• Flavoring and seasoning facilities with strict hygiene controls
• In-house R&D lab for continuous flavor development and customization

Its production systems support both local compliance and global export documentation requirements.

Certifications and Compliance

Thai Preserved Food Factory Co., Ltd. adheres to stringent international quality and safety standards, including:

• GMP (Good Manufacturing Practices)
• HACCP (Hazard Analysis and Critical Control Points)
• Halal Certification
• ISO 9001 and ISO 22000 for food safety and quality
• Thai FDA and international customs compliance

The company ensures traceability, batch control, and food-grade packaging across all SKUs.

Customer Testimonials

Wai Wai has earned widespread acclaim for its authentic Thai flavors, firm noodle texture, and affordability. Consumer reviews on global retail platforms consistently highlight its taste and versatility. The brand’s nostalgia value also contributes to its loyal customer base among Thai diaspora and Asian cuisine enthusiasts.

Major Achievements

• Among the top 5 instant noodle brands in Thailand by volume and recognition
• Expanded Quick premium line to meet rising demand for specialty noodle dishes
• Participated in international food expos such as THAIFEX – Anuga Asia and Gulfood Dubai
• Contributed to Thailand’s export growth in rice noodle products, becoming a preferred vendor for leading Asian supermarkets abroad

Thai Preserved Food Factory Co., Ltd. continues to innovate and expand its reach, delivering authentic Thai convenience foods to millions of consumers around the world under the trusted Wai Wai name.