Exhibiting at Thaifex - Anuga Asia 2025

Thandee Innofood Company Limited, founded in February 2020 and headquartered in Nong Khaem, Bangkok, Thailand, is an innovative food manufacturer specializing in alternative health-based staple foods. The company is best known for its flagship brand, Eggyday, which focuses on transforming egg whites into staple food alternatives such as rice and noodles. Thandee Innofood is at the forefront of Thailand's emerging health-conscious food segment, addressing the growing global demand for low-calorie, high-protein, starch-free dietary options.

Core Business

The core mission of Thandee Innofood is to provide nutritious, functional food alternatives using cutting-edge food science and sustainable sourcing. The company leverages egg white protein (albumen) to create staple food substitutes that maintain the look and feel of traditional rice and noodles while significantly improving their nutritional profile.

Product Offerings

1. Eggyday Albumen Rice

• Description: A rice alternative made entirely from egg whites, designed to resemble the texture and appearance of steamed rice.
• Key Benefits:
  • High in protein
  • Starch-free and low-calorie
  • Zero cholesterol and gluten-free
  • Sugar-free and free of artificial preservatives
• Target Use Cases: Ideal for health-conscious consumers, diabetics, athletes, and individuals pursuing ketogenic or low-carb diets.

2. Egg-white Noodles

• Description: Starch-free noodles made from egg whites, offering a healthier alternative to traditional pasta or noodle products.
• Features: Low in carbohydrates and calories, high in bioavailable protein.

Specialization and USP

Thandee Innofood distinguishes itself by being among the first Thai companies to commercialize egg white-based staple alternatives at scale. The company uses proprietary techniques to process egg whites into familiar staple forms without compromising on texture, taste, or nutritional value. This unique value proposition addresses a major gap in the global healthy foods sector, particularly among populations managing metabolic health issues.

Financials

Although private and not publicly traded, Thandee Innofood has demonstrated strong early-stage growth. As of 2023, it has expanded distribution across multiple Thai health food retailers and is participating in global trade exhibitions to scale its export business. The company's capital structure and revenues remain undisclosed, typical for privately held Thai SMEs in the food sector.

Shipment Records

While detailed shipment data is not publicly available, Thandee Innofood is registered with ThaiTrade and PMUC, both platforms promoting Thai exporters. Their export-readiness is evident through professional packaging, bilingual labeling, and compliance with Thai FDA regulations. The company has actively participated in trade events targeting buyers from Asia-Pacific, the Middle East, and North America.

Target Market

• Domestic: Health food chains, supermarkets, diet clinics, and gyms
• International: Distributors and retailers of functional health foods, particularly in the U.S., Japan, UAE, and Europe
• End Consumers: Fitness enthusiasts, diabetics, ketogenic and gluten-free consumers, and individuals managing obesity or metabolic health

Capabilities

• R&D-Driven Innovation: Focus on research-backed functional food development
• Modern Food Processing: Utilizes hygienic, scalable, and efficient production systems
• Private Label & OEM Services: Offers contract manufacturing under custom branding
• Compliant Packaging: Adheres to international packaging and labeling standards

Certifications and Compliance

• The company operates under the regulatory purview of the Thai FDA.
• It maintains food hygiene and safety standards suitable for domestic and export certification.
• Additional certifications (e.g., HACCP, GMP, or Halal) were not publicly verified but may be available upon request.

Customer Testimonials

Though formal testimonials were not publicly listed, user reviews on social media platforms such as Facebook and Instagram consistently highlight:

• Taste resemblance to real rice
• Convenience and packaging
• Health benefits for sugar-sensitive diets

Major Achievements

• Product Innovation Recognition: One of the first companies in Southeast Asia to market albumen rice as a functional food.
• Trade Participation: Active exhibitor in Thai FDA and ThaiTrade promotional events.
• Brand Establishment: Successfully launched and marketed the Eggyday brand, gaining recognition in Thailand’s health food market.