Exhibiting at Thaifex - Anuga Asia 2025

Founded in 1998 and headquartered in Hanoi, Vietnam, Thanh An Co., Ltd. is a leading food manufacturing enterprise that specializes in the production of instant cereals, nutritional grains, granola, and ready-to-drink cereal beverages. With more than two decades of experience, the company has built a reputable presence in both domestic and international markets through its portfolio of functional, convenient, and health-focused food products under the brands Viet Dai, OATTA, Vietngucoc, and Vietcereal.

Core Business

Thanh An Co., Ltd. operates three modern factories spanning approximately 45,000 m², employing advanced food processing technologies to manufacture a range of cereal-based products. The company serves a diverse clientele including retail chains, healthcare distributors, food service providers, and private label clients.

Its operational model is rooted in vertical integration—from sourcing and formulation to manufacturing and export logistics—allowing for cost efficiencies, quality control, and agile product development.

Product Offerings

1. Instant Cereal Powder & Drink

• Flagship Products: Viet Dai cereal powder, Vietngucoc cereal drink
• Features: Made from Vietnamese grains like brown rice, soybeans, black sesame, green beans, etc.
• Target Market: General consumers, elderly populations, and diet-conscious individuals

2. Granola & Oat Drink

• Flagship Products: OATTA granola, OATTA oat milk
• Features: High-fiber, low-sugar formulations with no added preservatives
• Target Market: Fitness enthusiasts, vegans, and urban health seekers

3. Cereal Milk & Ready-to-drink Products

• Flagship Products: Vietcereal RTD drinks
• Features: Shelf-stable, nutritionally balanced, and convenient
• Target Market: Schools, convenience stores, on-the-go consumers

Specialization and USP

Thanh An’s core strength lies in its commitment to high-quality, health-oriented cereals derived from native Vietnamese grains. Unlike many competitors, Thanh An integrates traditional recipes with modern food technology, appealing to consumers seeking authenticity and convenience. Their production is also tailored for international compliance and private label customization.

Financials

While detailed revenue data is not publicly disclosed due to its private ownership, Thanh An is reported to have expanded significantly since its inception. The company exports its products to over 15 countries, including Japan, South Korea, China, and Middle Eastern markets. Participation in international trade shows such as THAIFEX and strong retail placement domestically signal sustained revenue growth.

Shipment Records

Thanh An Co., Ltd. has consistently appeared in Vietnamese export directories and international food exhibitions. Though precise shipment volumes are not public, the company’s product range is listed on platforms like Alibaba and export aggregators. This confirms active international logistics operations and a presence in key import markets.

Target Market

• Domestic: Supermarkets, pharmacies, health food stores
• International: Importers and distributors in Asia-Pacific, Europe, and Middle East
• Customer Segments: Health-conscious adults, the elderly, young professionals, and school-aged children

Capabilities

• Production Facilities: Three plants totaling 45,000 m² with automated lines
• OEM & Private Label: Full-scale customization available for international partners
• Research & Development: In-house formulation team innovating in plant-based and fortified foods
• Packaging: Multiple formats including sachets, pouches, tins, and bottles

Certifications and Compliance

• ISO 22000:2018 – Ensuring international food safety management
• Halal (HCA Certified) – Certified since 2013
• Products meet Vietnamese MOH standards and are certified for export to multiple jurisdictions

Customer Testimonials

While direct testimonials are limited, product feedback on social platforms and e-commerce indicates:

• High satisfaction with taste and convenience
• Strong brand recall among Vietnamese diaspora
• Consistent praise for health benefits and packaging quality

Major Achievements

• Long-standing Market Presence: Over 25 years in the food industry
• Global Reach: Exported to 15+ countries
• Brand Development: Successfully launched and expanded 4 proprietary brands
• Compliance Leadership: Among the earliest in Vietnam to achieve ISO 22000:2018 and Halal certification for cereal-based products
• Trade Show Presence: Regular exhibitor at international food expos such as THAIFEX and Vietfood