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T2

Exhibiting at Thaifex - Anuga Asia 2025

3-G40
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Products:

Rice Crackers: Original, Tom Yum, Cereal, Seaweed, Wasabi, Durian, Honey, Cheese, Sugarcane flavors

Founded in 1994 and headquartered in Lampang, Thailand, Thaweephan Products Partnership Ltd. is a distinguished producer of traditional Thai rice crackers, widely known under the brand name Khaotan. As a leader in the development and export of handcrafted rice snacks, the company has garnered national and international acclaim for preserving authentic recipes while meeting modern food safety standards.

Core Business

Thaweephan specializes in the manufacturing of Khaotan, a traditional Northern Thai rice cracker made from glutinous rice and natural ingredients. These snacks are crafted using traditional methods, sun-dried and then deep-fried to achieve their iconic texture. The company’s operations are rooted in artisanal food practices but enhanced with HACCP, GMP, and Halal-certified processing.

Product Offerings

1. Rice Crackers (Khaotan)

  • Flavors:
    • Original (with sugarcane syrup)
    • Tom Yum
    • Cereal
    • Seaweed
    • Wasabi
    • Durian
    • Honey
    • Cheese
  • Features:
    • Made from glutinous rice and natural toppings
    • No preservatives or artificial coloring
    • Gluten-free and suitable for vegetarians

Packaging

  • Multiple formats for retail and export (individual packs, multi-packs)
  • Custom packaging for OEM partners

Specialization and USP

Thaweephan’s unique selling proposition lies in its dedication to heritage foodcraft. The rice crackers are made from locally sourced Thai glutinous rice and reflect the flavors of Lampang province. The company is certified with the Geographical Indication (GI) for its Lampang-style rice cracker, highlighting its product authenticity and traceability.

Financials

As a privately-owned business, Thaweephan does not disclose its financials publicly. However, its selection for the Prime Minister’s Export Award 2024 and consistent 5-star ranking in Thailand’s OTOP (One Tambon One Product) program reflect strong revenue growth and sustainable export operations.

Shipment Records

Thaweephan has expanded its export reach significantly in the last five years. Its rice crackers are now found in:

  • ASEAN: Malaysia, Singapore, Vietnam
  • East Asia: Japan, South Korea
  • North America and EU: through specialty Thai and Asian food importers

OEM clients also import Khaotan products under private-label arrangements.

Target Market

  • Retail: Supermarkets, specialty stores, gourmet snack sections
  • Exporters: Asian food distributors, premium snack consolidators
  • Tourism & Gifting: OTOP centers, souvenir shops
  • Health-conscious consumers seeking gluten-free, vegan snacks

Capabilities

  • Daily Output: High-volume small-batch production
  • Craftsmanship: Manual shaping and flavoring for each rice cracker
  • Product Innovation: Flavored toppings and contemporary adaptations of traditional recipes
  • OEM & Customization: Flexible packaging, private labeling, and export documentation support

Certifications and Compliance

  • GMP (Good Manufacturing Practices)
  • HACCP (Hazard Analysis and Critical Control Points)
  • Halal Certified
  • Geographical Indication (GI) Status
  • Thai FDA Approved

Customer Testimonials

Social media engagement and user reviews highlight:

  • Unique and authentic Thai taste
  • Appealing texture and natural ingredients
  • Suitability as a health snack and cultural gift

Major Achievements

  • Prime Minister’s Export Award (2024) for product excellence and export achievement
  • Geographical Indication Certification for Lampang-style rice crackers
  • OTOP 5-Star Recognition for multiple consecutive years
  • International expansion to over 10 countries across Asia and Western markets
  • Brand presence via Facebook and TikTok with active consumer interaction