Product Offerings
Product Categories:
Beverages
Products:
YoRice Amazake: Original, Malinil rice, Low sweet, Thai tea amazake
Genmai Cha: roasted rice tea (50g, 200g)
THC (Thailand) Co., Ltd., headquartered in Mueang Chiang Mai, Thailand, is a health-focused food and beverage company specializing in traditional Japanese-style fermented rice drinks, notably under the YoRice brand. Launched in 2020, the company blends Thai organic rice cultivation with Japanese Koji fermentation to create Amazake, a naturally sweet, non-alcoholic drink rich in nutrients and probiotics.
Core Business
The company’s operations are anchored in the production and distribution of fermented rice beverages and teas, utilizing sustainable sourcing, handcrafted techniques, and health-conscious formulations. YoRice emerged during the COVID-19 pandemic as a social entrepreneurship initiative aimed at supporting Thai farmers and promoting food-based wellness.
Product Offerings
1. YoRice Amazake (Fermented Rice Drink)
- Variants:
- Original (white glutinous rice)
- Malinil Rice (rare heirloom Thai rice)
- Low Sweet (reduced sugar)
- Thai Tea Amazake (fusion of Thai tea and Amazake)
- Attributes:
- Vegan, lactose-free, gluten-free
- Made with Koji fermentation
- Contains vitamins B, fiber, amino acids
- Packaging: Bottled in eco-conscious 180ml units
2. Genmai Cha (Roasted Rice Tea)
- Sizes: 50g and 200g resealable packs
- Description: Roasted brown rice tea with high antioxidant content
- Features: Caffeine-free, handmade in small batches
Specialization and USP
THC (Thailand) Co., Ltd. is one of the few companies in Thailand to offer Amazake using local Thai rice and Japanese fermentation expertise. Their proprietary use of Malinil rice—an ancient, nutrient-rich Thai variety—makes them a standout in the health beverage space. The brand focuses on clean-label, probiotic-rich drinks that cater to wellness-conscious consumers globally.
Financials
Though privately held, the company has demonstrated rapid growth since inception. From a community project launched during COVID-19, it evolved into a commercial brand available in:
- Specialty organic stores across Thailand
- Export-focused online platforms
- Selected health food chains in Japan and Singapore
Revenue and shipment volumes are undisclosed, but increasing SKUs, packaging scale, and social media following suggest double-digit growth year-over-year.
Shipment Records
YoRice products have been spotted in:
- ASEAN premium grocery stores
- Direct-to-consumer platforms in Japan
- Organic lifestyle expos in Bangkok and Singapore
Export logistics are managed with eco-packaging, and products meet Thai FDA compliance for functional beverages.
Target Market
- Health & Wellness Retailers
- Functional Beverage Importers
- Organic and Vegan Product Distributors
- Direct-to-Consumer Health Platforms
End consumers include:
- Urban millennials and Gen Z health seekers
- Lactose-intolerant or vegan consumers
- Individuals seeking non-caffeinated, low-sugar drinks
Capabilities
- R&D Facility: Based in Chiang Mai, focused on fermentation sciences
- Small-Batch Manufacturing: Handcrafted for quality preservation
- Custom Blending: Ability to innovate flavors and probiotic content
- Sustainable Supply Chain: Thai organic rice sourced directly from smallholder farms
Certifications and Compliance
- Thai FDA registration for beverage safety
- Clean-label and vegan-compliant
- HACCP and organic certification in progress
Customer Testimonials
Feedback from Instagram and Facebook includes:
- High praise for flavor balance and natural sweetness
- Appreciation for eco-friendly packaging
- Positive digestive and wellness effects from Amazake
Major Achievements
- Launched during COVID-19 as a social enterprise initiative
- Pioneered Malinil rice-based Amazake in Thailand
- Export penetration into Japan and ASEAN within 3 years
- Brand recognition in Thai wellness expos
- Social media following of over 10,000 across platforms