Founded in 1938, The First Thai Brush Company Limited stands as one of Thailand’s most enduring and reputable brush manufacturers. With over 85 years of industry experience, the company has cemented its status as a leading producer and exporter of high-quality brushes, serving both consumer and industrial markets worldwide.
Company Heritage and Evolution
The company was the first of its kind in Thailand, marking the inception of local brush manufacturing. Through decades of innovation, The First Thai Brush Company has expanded from a small domestic operation to a globally recognized supplier with advanced production capabilities and a broad international footprint.
Core Business and Offerings
The First Thai Brush Company specializes in the manufacturing and distribution of a wide array of brushes under both proprietary brands and OEM arrangements. Its diversified product portfolio is segmented into three main categories:
- Oral Care Products:
- Victory toothbrushes
- Victory Slima
- Victory Wide & Long
- Household Brushes:
- Laundry brushes
- Bathing brushes
- Toilet brushes
- Brooms and sweepers
- Industrial Brushes:
- Technical brushes for specialized applications
These products are designed and manufactured with an emphasis on durability, ergonomic design, and hygienic functionality.
Brands and Market Presence
The company markets its products under multiple proprietary brands including:
- Victory
- Anchor
- Eastman
- Kamel
Victory is the flagship brand and enjoys strong brand recognition across Asia, Africa, and the Middle East. The firm also serves as a trusted OEM partner for several international retailers and distributors.
Manufacturing Capabilities and Certifications
The company operates out of its Bangkok-based facility equipped with modern machinery for plastic injection molding, filament planting, and packaging. Production adheres to stringent quality control systems compliant with ISO 9001 standards. The facility also follows GMP (Good Manufacturing Practices) for hygiene and safety in oral care product manufacturing.
Export and Shipment Insights
The First Thai Brush Company exports to over 30 countries, with significant shipments to the Middle East, Africa, and Southeast Asia. According to international trade data:
- Annual export volume: Over 15 million units
- Top export markets: Saudi Arabia, Nigeria, Egypt, UAE, Indonesia
- Year-over-year export growth: Averaging 7–10% over the past 5 years
The company has been consistently featured in export databases such as Volza and ImportYeti, indicating high-frequency shipment activity and reliable international partnerships.
Financial and Operational Strength
Though privately held and not publicly disclosing financials, industry estimates and shipment data suggest the company maintains a strong balance sheet with consistent profitability. Its long-standing market presence and diversified client base contribute to its financial stability and operational resilience.
Target Market
The company serves a dual customer base:
- Retail consumers through branded oral and household products
- Institutional and industrial clients via custom technical brushes and OEM production
Its target customers include wholesalers, distributors, supermarkets, hospitality businesses, and healthcare institutions.
Strategic Strengths and USPs
- Legacy and Trust: Established since 1938, offering unmatched reliability
- Product Customization: OEM services with tailored design and branding
- Wide Product Range: Serving oral care, household, and industrial sectors
- Certifications: ISO 9001 and GMP-compliant manufacturing
- Global Reach: Exporting to over 30 countries with consistent volume
Customer Feedback and Industry Reputation
The First Thai Brush Company enjoys high customer satisfaction ratings for product durability and delivery timelines. Distributors often cite the company’s consistency and ease of collaboration as key benefits. Repeat contracts and long-term relationships with buyers underscore the brand's reputation for quality and trust.
Recognitions and Achievements
- Recognized by Thai trade and export associations for consistent export performance
- Frequent participant in international trade shows such as Ambiente and Canton Fair
- Multiple decade-long OEM partnerships with large international retail chains