Exhibiting at IFEX Philippines 2025

Northern Roots SG Group Incorporated, established in 2005 and headquartered in La Trinidad, Benguet, Philippines, is a pioneering farm-to-table agri-retail company specializing in sustainable fresh produce distribution and artisanal food curation. Operating under its consumer-facing brand The Local Farm, the company connects farmers directly with urban consumers across the Philippines and through its bistro and grocer extension in Singapore.

Core Business and Product Portfolio

Northern Roots SG Group Inc. delivers a diverse assortment of freshly harvested and locally produced items. Its product categories include:

• Farm-Fresh Produce:

  • Leafy Greens (lettuce, spinach, kale)
  • Root Crops (carrots, radish, beets)
  • Seasonal Fruits (strawberries, citrus, passionfruit)

• Prepared Goods:

  • Strawberry Tea and Ginger Lemongrass Infusions
  • Fresh Farm Packs curated for weekly nutrition
  • Clean-labeled ready-to-cook vegetables and fruit trays

• Artisanal Grocery Items:

  • Cordillera coffee beans
  • Local jams and preserves
  • Handcrafted condiments and fermented vegetables

These products are sourced from a network of local growers in Benguet and neighboring provinces, curated through a responsible sourcing framework that promotes ethical labor and ecological sustainability.

Unique Selling Proposition

The company’s brand identity—The Local Farm—is built on traceability, zero-waste logistics, and cultural authenticity. By empowering small-scale farmers and processing fresh goods at source, Northern Roots ensures shorter food miles, fresher delivery, and reduced carbon impact.

Its hybrid retail approach—integrating physical locations with digital storefronts via Session Groceries—allows it to serve both rural supply chains and urban demand centers effectively.

Infrastructure and Supply Chain

• Main Operations Base: La Trinidad, Benguet
• Retail Extension: The Local Farm Bistro & Grocer in Singapore
• Online Platform: Session Groceries for delivery within Luzon and selected areas in Visayas and Mindanao

Northern Roots manages produce collection, cold storage, and last-mile logistics in-house, with collaborations for farm pickup services to minimize waste.

Certifications and Compliance

• FDA Food Wholesaler License: CFRR-CAR-FW-561877
  • Valid Period: September 2023 – February 2025
• Licensed for handling fresh produce, prepared goods, and grocer item distribution in the Philippines

This compliance confirms its legitimacy in food safety and packaging handling across distribution points.

Export and Market Reach

• Primary Market: Philippines, especially the Cordillera region
• International Presence: Through The Local Farm outlet in Singapore
• Distribution Channels: E-commerce via Session Groceries and direct retail via pop-up stores and community markets

The company has built a loyal customer base among health-conscious Filipinos and sustainability-driven consumers in Singapore.

Community and Social Impact

Northern Roots SG Group Inc. promotes inclusive agricultural practices by:

• Training indigenous farmers on pesticide-free farming
• Supporting rural women in food processing roles
• Encouraging climate-resilient crops and regenerative agriculture methods

It serves as a platform for emerging agri-entrepreneurs in the highlands by providing access to markets and technical support.

Brand Identity and Outreach

• Brands Operated:
  • The Local Farm – A consumer brand for farm-fresh curated boxes
  • Session Groceries – A digital delivery platform connecting farms to homes

Despite limited social media activity, the brand is recognized through word-of-mouth, sustainable living forums, and regional events promoting local gastronomy.

Major Achievements

• Built a sustainable farm-to-consumer model since 2005
• Established international visibility with retail operations in Singapore
• Maintained full FDA licensing and operations through community-centric sourcing
• Spearheaded zero-waste packaging and traceable produce systems in the Cordillera region

Northern Roots SG Group Incorporated continues to redefine fresh food logistics and local empowerment, making it one of the most promising agro-retail platforms advancing ethical food sourcing in Southeast Asia.