Exhibiting at CMPL Expo 2025

The Peninsular Export Company, headquartered in Virudhunagar, Tamil Nadu, is a distinguished name in the Indian food export sector, specializing in a comprehensive range of spices, blended masalas, oleoresins, and seasoning solutions. Under the consumer-facing brands Thillais and Masala Chef, the company has steadily built a strong market presence both domestically and internationally, serving clients across Asia, the Middle East, and parts of Europe.

Company Overview and Specialization

Established with a mission to deliver authentic Indian flavors to global markets, The Peninsular Export Company has built its capabilities around precision sourcing, hygienic processing, and customer-specific spice formulations. Their core product categories include:

• Whole and Ground Spices: Turmeric powder, red chilli powder, mustard seeds, cumin powder, black pepper powder
• Blended Masalas: Chicken masala, mutton masala, fish fry masala, biryani masala, garam masala
• Seasoning Mixes: Popcorn seasonings, barbeque mixes, Chinese masalas
• Beverage Premixes: Masala milk powder, icy spicy panagaram
• Oleoresins and Extracts: Capsicum oleoresin, paprika oleoresin, capsaicin crystals

The company emphasizes traceability and stringent quality checks in every batch it processes, making it a trusted partner for spice traders, food manufacturers, and HORECA suppliers.

Manufacturing and Processing Facilities

Their modern manufacturing unit is equipped with:

• Steam sterilization chambers to ensure microbial safety
• Cryogenic grinding systems to preserve natural oils and aroma
• Automated blending lines for consistent spice mixes
• Packaging infrastructure catering to bulk, private label, and consumer packs

The facility is compliant with international food safety norms and geared for high-volume B2B as well as retail export orders.

Export and Shipment Insights

According to global trade data platforms:

• The Peninsular Export Company has exported to over 15 countries, with frequent shipments to the UAE, Singapore, Malaysia, and Saudi Arabia
• Top exported products: Turmeric powder, dry red chillies, and blended masala mixes
• The company has completed over 200 export consignments annually, maintaining strong supply reliability and customer satisfaction

Financial and Business Performance

While detailed revenue figures are not public, industry sources and trade platforms such as TradeIndia and ExportersIndia list the company as a top-performing SME exporter in the Indian spice sector. Their recurring orders and expanding client base validate a healthy year-over-year growth pattern.

Certifications and Compliance

• FSSAI licensed for food safety and hygiene
• Spice Board of India registered exporter
• Products adhere to ASTA, ESA, and other international quality parameters
• Usage of BRC and ISO 22000 practices in sourcing and production workflows

These certifications facilitate smooth entry into regulated markets, ensuring compliance with destination country import standards.

Market Segments and Target Clients

The Peninsular Export Company serves a wide spectrum of clientele including:

• International importers and wholesalers
• Private label spice and food brands
• HORECA distributors and food processors
• Online and retail grocery chains

Their customized formulation service and packaging versatility enable them to cater to niche as well as bulk markets.

Customer Reviews and Trust

Their brand Thillais is highly rated on platforms like Amazon India for flavor authenticity and packaging. A notable testimonial from a Middle East distributor states:

“The quality of masalas from The Peninsular Export Company is unmatched. Our customers consistently request their blends. It's as close to homemade Indian flavor as it gets.”

Strategic Brand Initiatives

• Launch of ‘Masala Chef’ brand focused on easy-to-cook regional masala kits
• Active participation in international food expos like Gulfood and SIAL
• Distribution partnerships in UAE, Singapore, and Sri Lanka

Challenges and Opportunities

While the company has built strong brand recognition in India and select global markets, digital visibility—particularly video showcases and brochures—remains an untapped area that can enhance their B2B appeal further.

With its combination of authentic product range, modern infrastructure, and global compliance, The Peninsular Export Company remains a vital player in delivering Indian spices and flavors to the world.