Exhibiting at Thaifex - Anuga Asia 2025

The Savoury Nosh Pte. Ltd., the force behind the disruptive snack brand The Kettle Gourmet, is redefining the popcorn experience across Southeast Asia. Founded in Singapore by entrepreneur Zac Chua, the company specializes in crafting uniquely local, flavor-inspired gourmet popcorn and corn snacks that cater to modern consumers seeking novelty, nostalgia, and convenience in every bite.

Core Business

The Savoury Nosh Pte. Ltd. operates as a manufacturer, direct-to-consumer (D2C) retailer, and exporter of innovative popcorn and snack products. Through its flagship brand The Kettle Gourmet, the company blends traditional Southeast Asian flavors with contemporary snack trends to offer differentiated, culturally resonant offerings.

Product and Service Offerings

Gourmet Popcorn

The Kettle Gourmet is renowned for its Asian-inspired popcorn flavors, a signature innovation:

• Nasi Lemak Popcorn – Inspired by the iconic Singaporean dish
• Kaya Butter Toast Popcorn – Evokes the traditional breakfast pairing
• Teh Tarik Popcorn – Milk tea flavor with a smooth finish
• Cookies & Cream, Salted Caramel, and Chocolate Popcorn – Classic Western crowd-pleasers

YUMI Corn Snacks

A newer product line launched under the YUMI sub-brand:

• Corn Sticks – Available in Original, Cheese, BBQ, and Squid flavors
• Crispy Cones – Light, crunchy corn-based cones in snack-size packaging

Brownie Crisps

• Chocolate Brownie Crisps – Bite-sized, crispy treats made from real brownie batter, targeting dessert lovers

Specialisation and USP

The company stands out for its:

• Local flavor innovation – Bridging tradition and novelty through snacks
• High snackability with long shelf life – Making it suitable for exports, gifting, and pantry storage
• Online-first retail strategy – Leveraging e-commerce and social media to scale rapidly
• Eye-catching, culturally relevant packaging – Each product bag tells a story of Singaporean heritage

Its products are halal-certified, gluten-free, and manufactured under stringent food safety guidelines.

Financial and Shipment Data

Although financial specifics are private, The Savoury Nosh Pte. Ltd. has reported:

• Over 3 million bags of popcorn sold globally
• Distribution partnerships in Malaysia, Indonesia, Hong Kong, South Korea, and the Middle East
• Listed in major e-commerce platforms like Shopee, Lazada, Qoo10, and Amazon
• Business collaborations with AirAsia, Scoot Airlines, and Singapore Tourism Board

The brand’s visibility at duty-free shops and its participation in international trade expos such as FHA and ANUGA demonstrate its growing export capabilities.

Target Market

The company focuses on:

• Urban millennials and Gen Z consumers looking for trendy and locally flavored snacks
• Travel retail and gifting markets (airlines, airport stores)
• E-commerce shoppers seeking unique, artisanal snacks
• International snack importers and distributors in Asia, the Middle East, and North America

Capabilities

• In-house R&D for flavor innovation
• Contract manufacturing and scalable production runs
• Private label and custom packaging solutions
• Fast fulfillment through digital-first logistics partners

Certifications and Compliance

The company operates with:

• Singapore Food Agency (SFA) certification
• Halal certification from the Islamic Religious Council of Singapore (MUIS)
• HACCP and GMP manufacturing standards (via partners)

These ensure safety, compliance, and access to halal-sensitive global markets.

Customer Testimonials

Consumer reviews on Shopify, Shopee, and Amazon highlight:

• Consistent quality and freshness
• Unique flavor appeal, especially for international consumers seeking Asian snacks
• High repeat purchase rates driven by novelty and taste

Corporate clients and gifting partners have also endorsed the brand for its packaging appeal and reliable delivery.

Major Achievements

• Featured in The Straits Times, Channel NewsAsia, Vulcan Post, and Forbes
• Crossed SGD $1 million in annual sales within 3 years
• Ranked as one of Singapore’s Top 50 Food Startups
• Successful partnerships with Singapore Airlines, Resorts World Sentosa, and Disney collaborations
• Developed limited-edition flavors for seasonal campaigns and national events

The Savoury Nosh Pte. Ltd. continues to push the boundaries of snack innovation by combining local heritage, inventive R&D, and digital commerce expertise, making The Kettle Gourmet a go-to name in Singapore’s modern food scene.