Product Offerings
Products:
Certification Services: Vegan Trademark Registration for Food and Drink, Cosmetics and Toiletries, Household Products, Fashion and Textiles
Educational Resources: Guidelines and Support for Vegan Product Development
Established in 1990 by The Vegan Society, the Vegan Trademark is the world’s leading certification mark for vegan products. Headquartered in Birmingham, United Kingdom, the trademark is managed by The Vegan Society’s dedicated team to help consumers identify products that are free from animal ingredients and testing, while supporting brands in aligning with the ethical, environmental, and health-driven values of the global vegan movement.
Core Business
The Vegan Trademark functions as a certification body and non-profit standardization service, enabling businesses to label their products with a globally recognized assurance of vegan compliance. The trademark appears on food and drink, cosmetics, personal care products, household goods, textiles, and more—signifying that these products meet stringent vegan criteria established by The Vegan Society.
Its core objective is to promote transparency and trust in the marketplace for vegan and plant-based goods.
Product and Service Offerings
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Certification Services:
- Vegan Trademark registration for product categories including:
- Food & Beverages
- Cosmetics & Toiletries
- Household & Cleaning Products
- Fashion & Textiles
- Supplements & Pharmaceuticals
- Application support and compliance verification
- Vegan Trademark registration for product categories including:
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Educational and Advisory Resources:
- Ingredient and formulation guidance
- Best practices for vegan production
- Technical support for reformulation and innovation
- Promotional support and brand exposure for trademark holders
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Digital Tools:
- Product database and search portal for consumers
- Brand exposure via The Vegan Society’s platforms
Specialization and USP
The Vegan Trademark is recognized globally as a trusted, independent vegan certification. Its criteria are comprehensive and cover:
- No animal ingredients or derivatives
- No animal testing on ingredients or final product
- No cross-contamination with non-vegan substances during manufacturing
- Rigorous supplier and ingredient traceability
The trademark sets itself apart from other labels through:
- Longevity and trust: Over 30 years of certification expertise
- Global recognition: Appears on over 65,000 products worldwide
- Affiliation with the original vegan organization, The Vegan Society (founded 1944)
Financials
As part of a registered charity, The Vegan Society, the Vegan Trademark’s operations are not-for-profit. However, its revenue generation through certification services has grown significantly in response to the rise of the global vegan market.
- Annual trademark revenue estimated at £1.8 million in 2022, according to Charity Commission filings
- Growth in certified products: From 22,000 in 2015 to 65,000+ in 2023
- Partnerships with over 3,000 brands across 80+ countries
Shipments and Export Data
As the Vegan Trademark is a certification mark rather than a product manufacturer, its export relevance is tied to the global distribution of certified products.
- Certified goods are sold in major global retail chains, including Tesco, Sainsbury’s, Boots, Amazon, and ASOS
- High-impact export regions include:
- EU and EFTA markets
- Australia and New Zealand
- North America
- Asia-Pacific plant-based sectors
The trademark has become a key enabler of international trade for vegan brands seeking clean label recognition and consumer trust.
Target Market
- Food and Beverage Manufacturers
- Cosmetics and Personal Care Brands
- Household and Cleaning Product Producers
- Textile and Apparel Brands
- Retailers and Distributors
- Vegan, Plant-based, and Ethical Consumers
The certification helps brands unlock access to a fast-growing market of over 79 million vegans worldwide, in addition to the flexitarian and allergen-sensitive segments.
Capabilities
- Dedicated Trademark Team: Specialists in formulation, labeling laws, and supply chain auditing
- Fast-track Registration Systems: For brands with large portfolios
- Brand Promotion Channels: Social media, website spotlights, email newsletters
- Compliance Monitoring Tools: Ensuring ongoing adherence to vegan standards
The Vegan Society also offers cross-promotional opportunities for certified brands via co-branded campaigns, events, and content marketing.
Certifications and Compliance
The Vegan Trademark ensures:
- Ingredient and material audits backed by signed supplier declarations
- Regular recertification and re-verification cycles
- Optional confidential ingredient support for R&D teams
While not a legal regulation, the Vegan Trademark often meets or exceeds government-level labelling standards in the UK, EU, and other markets. It is recognized as a benchmark certification by many regulatory authorities and industry bodies.
Customer Testimonials
Thousands of brands and retailers endorse the Vegan Trademark:
- “The Vegan Trademark helps us build trust instantly with our customers.”
- “It opened up global markets for our products.”
- “Working with the team is easy and informative—they guided us through every step.”
Consumer-facing feedback confirms that the logo improves visibility, brand trust, and purchasing confidence.
Major Achievements
- Certified over 65,000 products across 4,000+ companies
- Featured by BBC, The Guardian, Vogue Business, and Plant Based News
- Global Vegan Awards winner (2021, 2022)
- Trademark appears on products from brands like Alpro, Co-op, Holland & Barrett, Faith In Nature, and ASOS
- Supported regulatory discussions on vegan labeling in UK Parliament and EU regulatory panels
The Vegan Trademark continues to lead as a gold standard in vegan certification, helping consumers make informed ethical choices and empowering brands to drive the global transition to plant-based living.