The VIRA Garden Co., Ltd., headquartered in Saraburi, Thailand, is a vertically integrated agribusiness and food innovation enterprise. The company operates under the umbrella of the Saraburi Farm Group 99, and is well known for its premium date farming, value-added pork products, organic agricultural inputs, and innovative health beverages under multiple specialized sub-brands.
Core Business
The VIRA Garden is a multi-sector food and agriculture company with operations in:
- Fresh fruit cultivation (notably date palms)
- Meat processing (ready-to-cook pork products)
- Agricultural inputs (organic fertilizers and soil improvers)
- Fermented wellness beverages (kombucha)
The company is structured around four key divisions: The VIRA Fresh, The VIRA Meat, The VIRA Plant, and SOMEBUCHA health+, allowing it to serve diverse customer bases from farm-to-fork to farm-to-field.
Product and Service Offerings
Fresh Dates
Sourced from their own plantations, VIRA Garden produces:
- Khonaizi
- Barhi
- Nawader
- Deglet Nour
- Zughloul
The company uses sustainable cultivation techniques and is among the few Thai producers with a focus on commercial-scale date palm farming, which is rare in Southeast Asia.
Processed Pork Products (The VIRA Meat)
- Marinated pork
- Ready-to-cook cuts designed for convenience and freshness
These products target the domestic and regional foodservice sector and high-quality retail.
Agricultural Inputs (The VIRA Plant)
- Organic fertilizers
- Planting soil and soil enhancers
- Wood vinegar
- Pig placenta hormone (used in high-performance farming for plant growth)
These items are manufactured with a focus on organic and regenerative agriculture practices, contributing to the circular economy by upcycling farm waste.
Beverages (SOMEBUCHA health+)
- Date Palm Kombucha
- A fermented, probiotic-rich drink derived from date palm extract
- Targets health-conscious consumers with a need for natural energy and gut health benefits
Specialisation and USP
The VIRA Garden’s strengths include:
- Rare specialization in date farming in Thailand with advanced cultivation techniques
- Innovation-driven product lines combining food, farming, and fermentation
- Brand architecture that caters to four distinct verticals—plant, meat, fresh, and wellness
- Use of sustainable and organic practices across the supply chain
This diverse offering model allows the company to capture value across the agriculture and food continuum.
Financial and Shipment Data
While revenue specifics are not disclosed, public data and social media insights suggest:
- Active participation in Thai agricultural fairs and food innovation expos
- Supply partnerships with local supermarkets, health food retailers, and organic farming networks
- Growing brand awareness, especially through The VIRA Fresh and SOMEBUCHA
The company is geared for export, especially in the health beverage and date segments, supported by its production scalability and branding.
Target Market
VIRA Garden serves:
- Retail consumers seeking organic fruits and health beverages
- Restaurants and chefs sourcing premium pork and specialty produce
- Organic farms and garden centers purchasing fertilizers and soil treatments
- Distributors of functional drinks and fermented beverages
The kombucha range also targets the urban wellness and fitness market, while the date and pork lines serve both local and export-oriented food segments.
Capabilities
- Integrated agricultural system from farm management to product development
- Cold chain logistics for fresh fruits and meat products
- In-house fermentation and formulation lab for kombucha and beverages
- Organic production and certification readiness
Certifications and Compliance
The company adheres to:
- Thai FDA standards for food and beverage safety
- Agricultural Good Practices (GAP)
- Organic farming practices, though specific third-party certifications were not publicly disclosed
Products are compliant with local regulations and prepared for export-oriented certifications upon demand.
Customer Testimonials
Facebook reviews and community feedback indicate:
- High satisfaction with product freshness and quality
- Repeat purchases of marinated pork and fresh dates from retail partners
- Positive reception for kombucha with remarks on taste and packaging appeal
Major Achievements
- One of the pioneering Thai commercial date palm cultivators
- Created a multi-vertical agribusiness brand architecture
- Developed Thailand’s first known date-palm-based kombucha
- Promoted organic farming adoption in Saraburi province
- Maintains an active social media presence with educational and promotional content
The VIRA Garden Co., Ltd. is a testament to how modern agricultural innovation and Thai entrepreneurship can intersect to create a diversified, sustainable, and health-forward food ecosystem.
