Thinking Good Co., Ltd., headquartered in Bangkok, Thailand, is a fast-growing innovator in the health food sector. Under its flagship brand Beanbag, the company focuses on developing functional food products made from clean, natural, and plant-based ingredients. With a strong commitment to healthy living and sustainability, Thinking Good is reshaping modern diets with its range of protein blends, superfoods, and smart snacks.
Core Business
Thinking Good Co., Ltd. operates as a manufacturer, exporter, and retailer of superfoods and health-centric functional products. Its operations encompass product development, in-house manufacturing, and both domestic and international distribution under the brand Beanbag Superfood.
Product and Service Offerings
Plant-Based Proteins
- Almond Protein – High-protein, dairy-free formula for fitness and daily health
- Beauty Protein – Enhanced with collagen and vitamins for skin and wellness support
- Almond Protein Soup – A savory twist on traditional protein drinks, fortified with plant-based nutrients
Superfoods
- Organic Mixed Nuts – Oven-baked with no added oil
- Superfood Powders – Including beetroot, matcha, spirulina, and turmeric blends
- Dried Fruits – Rich in fiber and micronutrients
Beverages
- Drinking Yogurt – Functional and low-calorie drink with probiotics
- Sports and Non-Alcoholic Drinks – Designed for hydration, energy, and recovery
Snacks
- Bean Snacks – Roasted edamame and mixed beans for high-protein snacking
- Oven-Baked Organic Nuts – Free from added sugars and preservatives
All products are vegetarian/vegan-friendly, gluten-free, and made without artificial ingredients.
Specialisation and USP
The brand’s unique value lies in its:
- Functional product innovation combining taste, nutrition, and wellness
- Focus on plant-based, high-protein ingredients to serve fitness and lifestyle consumers
- Sustainably sourced raw materials and minimal processing to preserve nutrients
- Appealing packaging and branding for retail and online sales
The product line is backed by R&D in nutrition science and tailored to meet the demands of modern, health-conscious consumers.
Financial and Shipment Data
While official financial figures are undisclosed, the company has demonstrated:
- Strong retail presence in leading Thai supermarkets, health stores, and e-commerce platforms
- Growing export visibility in ASEAN markets, Hong Kong, and Japan
- Collaboration with influencers and nutritionists to boost product awareness and uptake
The company has participated in food trade events like THAIFEX – Anuga Asia, indicating readiness for international B2B expansion.
Target Market
Thinking Good Co., Ltd. targets:
- Urban millennials and Gen Z interested in clean-label nutrition
- Athletes and fitness enthusiasts looking for dairy-free protein options
- Health-conscious families and wellness-oriented consumers
- International importers and health product distributors
The product design and formulation appeal particularly to modern consumers seeking balanced nutrition in convenient formats.
Capabilities
- In-house product development and formulation lab
- Production lines for powdered, baked, and packaged functional foods
- OEM/ODM services for private label clients
- Cold chain logistics and e-commerce fulfillment support
These capabilities enable flexible production and fast go-to-market for both local and export customers.
Certifications and Compliance
Thinking Good ensures compliance with:
- Thai FDA food safety regulations
- GMP and HACCP food production standards
- Products are labeled with nutritional transparency, supporting international health standards
Their formulations are also compatible with vegan, Halal, and gluten-free dietary requirements, supporting export readiness.
Customer Testimonials
Online reviews and customer engagement suggest:
- High satisfaction with flavor and digestibility of protein products
- Positive feedback for natural ingredients and attractive packaging
- Noted repeat purchases through platforms like Shopee, Lazada, and health retailers
The brand has been endorsed by nutritionists and Thai wellness influencers, enhancing credibility and reach.
Major Achievements
- Developed a category-leading almond protein product in Thailand
- Successfully launched savory protein soups as a new format in the wellness category
- Featured in Thai health magazines and TV segments
- Expanded to international markets in Asia within three years of brand launch
- Recognized as a top innovator in Thailand’s functional food space
Thinking Good Co., Ltd., through its brand Beanbag, continues to drive innovation in the health food sector by merging taste, nutrition, and convenience—empowering consumers to embrace wellness in every bite.
