Exhibiting at IFEX Philippines 2025

Founded in 1907, Titay’s Liloan Rosquillos & Delicacies Inc. is one of the Philippines’ most iconic heritage food companies, renowned for producing Rosquillos, a traditional Cebuano cookie that has become a beloved delicacy across generations. Headquartered in Liloan, Cebu, with a secondary facility in Mandaue City, the company blends over a century of tradition with modern food manufacturing practices to deliver premium baked goods to both domestic and international markets.

Core Business and Product Offerings

Titay’s is a full-scale food manufacturing and bakery operation specializing in heritage Filipino snacks and delicacies. Their core product lines include:

• Biscuits and Cookies

  • Rosquillos Classic
  • Rosquillos Corazon
  • Galletas del Carmen
  • Galletas de Bato
  • Otap
  • Hojaldres
  • Polvoron
  • Sinudlan

• Breads & Pastries

  • Torta
  • Ensaimada
  • Mamon
  • Monay
  • Pan de Leche

• Snacks & Native Treats

  • Banana Chips
  • Binangkal
  • Caycay
  • Penato

These products are available in various packaging formats, ideal for both everyday enjoyment and pasalubong (souvenir) gifting.

Specialization and Unique Selling Proposition

Titay’s holds the distinction of being the originator of Rosquillos, which was invented by the founder, Margarita “Titay” Frasco, in the early 20th century. The brand's key differentiators include:

• Heritage Recipe – Rosquillos are handmade using a closely guarded family recipe.
• Cultural Significance – Recognized as a cultural product representative of Cebu.
• Expanded Product Range – Maintains artisanal quality across diverse delicacies.

Their legacy and focus on quality have made them a household name in Cebu and a sought-after brand among Filipinos worldwide.

Financial Performance

Though specific revenue data is not publicly disclosed, the company has shown resilience and growth over the years:

• Over 100,000 Rosquillos packs sold monthly (source: local distribution data).
• Widespread availability across supermarkets, pasalubong centers, and regional distributors in the Visayas and Luzon regions.
• Strong brand equity reflected in sustained market presence for over 115 years.

International Shipments

Titay’s products have been exported to Filipino stores and Asian specialty retailers in:

• USA
• Canada
• Middle East
• Australia

While shipment volume data remains limited, export activities have increased post-2020, particularly through OFW-centric distribution channels and e-commerce tie-ups with balikbayan box suppliers and international Filipino groceries.

Target Market

• Filipino families and domestic consumers who value traditional baked products.
• Overseas Filipino Workers (OFWs) and diaspora communities seeking native flavors.
• Tourists and travelers purchasing pasalubong.
• Retail partners in ethnic food stores abroad.

Their branding, rooted in authenticity and tradition, resonates with both nostalgic and new-generation consumers.

Capabilities

Titay’s operations include:

• Modern baking facilities in Mandaue and Liloan capable of scaling batch production.
• In-house packaging and logistics management for regional distribution.
• Ingredient sourcing from local Cebuano farmers, ensuring quality and sustainability.

Their facilities adhere to food safety regulations, supporting long shelf life for exported goods.

Certifications and Compliance

• FDA Philippines – Registered for food manufacturing.
• DTI-accredited SME – Recognized under regional development and heritage business programs.
• Cebu Chamber of Commerce Member – Active in regional food business promotion and events.

These ensure product safety, credibility, and eligibility for both local and international retail platforms.

Customer Testimonials

Featured in various food reviews and travel articles:

“A taste of Cebu in every bite. Titay’s Rosquillos are soft, crunchy, and perfectly sweet—just like I remember from childhood.” – Local Cebuano blogger

“My go-to pasalubong every time I come home from the Visayas. No trip is complete without Titay’s.” – Online review from balikbayan customer

Major Achievements

• Pioneered the Rosquillos product, now considered a cultural icon in Cebu.
• Celebrated over 115 years in operation – one of the longest-standing food brands in the Philippines.
• Expanded from a home-based bakery to a fully industrial food production facility.
• Maintained brand integrity while modernizing packaging and distribution systems.

With a rich history, strong community roots, and commitment to artisanal quality, Titay’s Liloan Rosquillos & Delicacies Inc. stands as a benchmark of excellence in the Philippine delicacies market.