Exhibiting at IFEX Philippines 2025

Big “E” Food Corporation, the company behind the beloved Lemon Square brand, is one of the Philippines’ most prominent producers of snack cakes, baked goods, and confectionery items. Founded in 1985, the company has grown from a humble home-based bakery into a nationally recognized manufacturer with international export capabilities.

Company History

Big “E” Food Corporation was established by entrepreneurial couple Errol and Dulce Vergel de Dios in Meycauayan, Bulacan. Starting with a small-scale kitchen operation, their vision and dedication led to the birth of Lemon Square, a brand that quickly became synonymous with quality and affordability in the Filipino snack food market. The success of their flagship product, the Lemon Square Cheesecake, catalyzed the rapid expansion of their product lines and distribution network.

Core Business

The company’s primary business includes large-scale manufacturing of snack cakes, bread products, and biscuits for both local and international markets. With a vertically integrated business model, Big “E” Food Corporation controls sourcing, production, quality assurance, and distribution, allowing them to maintain consistency across millions of units sold monthly.

Product and Service Offerings

• Snack Cakes & Pastries:

  • Lemon Square Cupcakes
  • Lemon Square Cheesecake
  • Brownies
  • Inipit
  • Lava Cake
  • Mamon
  • Cake Pies
  • Danish Butter Cake

• Biscuits & Cookies:

  • LS Cookie Bites
  • Milkie Biscuit (chocolate and vanilla variants)
  • Krispy Puffs

• Bread & Baked Goods:

  • Ensaymada
  • Whatta Flakes: Spanish bread snack

• Cereal Snacks:

  • Flavored puffs and grain-based snack innovations

These products are sold in retail packs, bundled promo formats, and institutional quantities, ensuring accessibility across price points and customer segments.

Specialization and Core USP

Lemon Square is particularly known for its moist, ready-to-eat cakes that require no refrigeration, offering convenience and long shelf life. Their mastery in small-packaged cakes with real ingredients has earned them trust among schools, sari-sari stores, and supermarkets nationwide. The company’s ability to scale artisanal quality into industrial production is its strongest differentiator.

Financials

Although private financials are not disclosed, Big “E” Food Corporation is considered a multi-billion peso enterprise based on its nationwide reach, product volume, and expansion investments. In 2023, the company partnered with Aboitiz Construction to build a large-scale manufacturing plant in Batangas, signaling robust financial health and future growth plans.

Shipment and Export Activity

Big “E” Food Corporation is a registered direct exporter of Filipino baked goods. Products have been seen in overseas Filipino stores across the U.S., Middle East, and Asia-Pacific. Export activities focus on:

• Shelf-stable snack cakes in multi-pack formats
• Custom-labeled products for international distributors
• OEM baking solutions for retail partners

The brand’s expansion aligns with global demand for nostalgic and heritage-flavored baked snacks among overseas Filipinos.

Target Market

• Primary: Filipino households, students, and working-class consumers
• Secondary: OFW families and international buyers seeking Filipino snack staples
• Tertiary: Schools, corporate giveaways, and promotional partners

Their products are found in public schools, convenience stores, groceries, supermarkets, and e-commerce platforms.

Capabilities

• Large-scale automated baking and packaging lines
• Cold-chain-ready and shelf-stable product formats
• Distribution fleet for nationwide and export fulfillment
• R&D unit for product innovation and sensory testing
• HACCP-aligned manufacturing procedures

Certifications and Compliance

• Philippine FDA-registered food manufacturer
• Compliant with Good Manufacturing Practices (GMP)
• Affiliated with the Philippine Association of National Advertisers (PANA)
• Accredited exporter under IFEXConnect and DTI

Customer Testimonials

Consumer feedback widely celebrates Lemon Square products for their consistency, flavor, and affordability. The Cheesecake variant remains one of the most nostalgic treats for Filipino millennials. A common review: “Lemon Square Cheesecake tastes just like it did in grade school—comforting and perfectly portioned.”

Major Achievements

• Over 30 years of brand presence in the competitive snack food market
• Successfully built Lemon Square into a household name nationwide
• Launched a wide portfolio of over 20 baked snack variants
• Broke ground on a state-of-the-art production plant in Batangas in 2023
• Exported to over 10 countries via Filipino specialty stores and direct wholesale

Big “E” Food Corporation continues to be a beacon of Filipino entrepreneurial excellence—blending passion, product innovation, and mass-scale baking technology to deliver joy in every bite.