Billies Marketing, the company behind the LASAP brand, is a Philippine-based manufacturer and exporter of authentic Filipino sauce mixes, marinades, and condiments. With over two decades of experience, the company has earned a strong reputation for delivering flavorful, convenient, and shelf-stable culinary products for local consumers and international markets.
Company History
Established in 1997 and headquartered in Quezon City, Metro Manila, Billies Marketing began as a small food trading company. Over the years, it grew into a full-fledged manufacturer by developing its proprietary line of powdered and liquid food products under the LASAP brand. The company’s mission is to make Filipino cooking easier and more accessible while preserving the authenticity of regional flavors.
Core Business
The company’s operations encompass food manufacturing, packaging, and export of ready-to-cook mixes and condiments. It serves both the domestic retail market and global Filipino communities through export partnerships. With a growing catalog of over 20 SKUs, LASAP products are tailored for home cooks, restaurants, and foodservice establishments looking for authentic taste with ease of preparation.
Product and Service Offerings
-
Sauce Mixes:
- Adobo
- Kaldereta
- Kare-Kare
- Gravy
- Palabok
- Sisig
- Gata (Coconut Cream)
- Sweet & Sour
- Sinigang (Sour Soup)
-
Breading and Marinade Mixes:
- Garlic Breading Mix
- Tocino Marinade Mix
-
Liquid Sauces and Condiments:
- Banana Catsup
- Sweet Chili Sauce
- Barbecue Marinade
- Oyster Sauce
- Worcestershire Sauce
- Fish Sauce
- Vinegar
- Liquid Seasoning
- Soy Sauce
Products are available in various formats including sachets, pouches, and bottles suitable for both individual consumers and commercial bulk purchases.
Specialization and Core USP
Billies Marketing’s competitive edge lies in its authentic formulations and value-added packaging. LASAP products are known for delivering true Filipino flavor in a ready-to-use format—ideal for both urban consumers and overseas Filipinos craving home-style meals. The use of high-quality ingredients, consistent formulations, and user-friendly instructions enhances product adoption across markets.
Financials
While the company operates privately and does not publish its financials, its export presence and volume of listings suggest a robust operation. Its presence on platforms like IFEXConnect highlights it as an active Philippine exporter, and the wide availability of its products in retail and online channels reflects steady business growth.
Shipment and Export Activity
- Listed as a regular food exporter through IFEXConnect and DTI platforms
- Exports to markets with strong OFW communities including:
- Middle East (UAE, Saudi Arabia)
- United States
- Canada
- Popular exports include powdered sinigang, kare-kare, and tocino mix packets
- Packaging tailored for ambient export and long shelf life (6–12 months)
Target Market
- Filipino households (domestic and abroad)
- Overseas Filipinos through international retailers
- Foodservice businesses such as carinderias and eateries
- Exporters of bundled Filipino grocery boxes
Capabilities
- Formulation and packaging of powdered sauce mixes
- Bottling of liquid condiments with food safety compliance
- Flexible manufacturing for private label and bulk packaging
- Shelf-stable solutions with multi-market shipping compliance
- Small-batch and mass production capacity
Certifications and Compliance
- Philippine FDA-compliant food manufacturing facility
- Exporter registered under the Department of Trade and Industry (DTI)
- HACCP and food-safe processing standards (as confirmed by partner listings)
Customer Testimonials
End-users consistently praise LASAP products for their convenience, flavor, and authenticity. A common sentiment from overseas buyers: “Tastes just like the sinigang my mom used to make—instant but delicious!”
Major Achievements
- Over 25 years of operations in the Philippine food manufacturing sector
- Development of over 20 variants of traditional Filipino cooking mixes
- Recognized exhibitor and exporter under the IFEXConnect network
- Trusted supplier for OFW communities and balikbayan food packages
- Maintains brand loyalty through consistent quality and nostalgic value
Billies Marketing continues to embody the flavors of the Filipino kitchen, delivering time-honored taste through products designed for today’s fast-paced, globalized world.
