TJJ Viet Nam Co., Ltd., headquartered in Ho Chi Minh City, Vietnam, is a leading manufacturer, exporter, and trading company specializing in a diverse range of Vietnamese food, beverages, snacks, spices, and value-added agricultural products. The company operates with a mission to preserve and promote Vietnamese culinary heritage through innovative packaging, premium-quality ingredients, and global distribution under flagship brands such as Lee's Coffee, Tipo, and Mamasia.
Core Business
TJJ Viet Nam's core business encompasses the manufacturing and export of traditional and contemporary Vietnamese food and beverage products, as well as OEM and private label services for global clients. With a vast product line and integrated production, logistics, and marketing services, TJJ has positioned itself as a comprehensive food export solution provider.
Product and Service Offerings
TJJ Viet Nam’s expansive catalog is organized into multiple product categories:
Beverages:
- Lee’s Coffee (Original, Vanilla, Triple Shot)
- Sugarcane Juice (Original, Calamansi)
- Juice Concentrates (Kumquat, Guava, Pineapple, Mango, Lemon Lemongrass, Tamarind, Soursop)
- Frozen Passion Fruit Juice
Processed Foods:
- Mini Shrimp Egg Rolls
- Premium Vegan Spicy Roasted Anchovy
- Stewed King Oyster Mushroom with Pineapple
- Braised Shiitake Mushroom with Young Jackfruit
- Vietnamese Glutinous Rice Balls
- Frozen Shrimp Rice Rolls, Dumplings, and Wontons
- Hue-Style Braised Scad Fish, Frog Dishes, Mussel Stir-Fries
- Traditional Vietnamese Noodles: Snakehead Fish Noodle, Quang Style, Turmeric Noodles
- Vietnamese Sizzling Pancake
- Sticky Rice Dishes (Corn, Gac, Black, Pandan, Mung Bean)
Snacks:
- Tipo Milk Cream, Durian Cream Egg Cookies, Mango Layer Cake
- Spring Rolls: Salted Egg, Shrimp
- Premium Vegan Pork Roll
- Mango Chili Shake
- Dried Onion and Garlic under Mamasia Brand
- Braised Mushrooms, Shrimp Pancakes, Squid Cake
Spices & Condiments:
- Thanh Ha Fish Sauce 40N
- Premium Fried Garlic & Dried Onion (Mamasia)
Dry Goods:
- Celery Powder Mix
- Pennywort Powder
- Coconut Milk Powder
- Dried Green Beans
Frozen Agricultural Products:
- Frozen Seedless Durian
- Soft Dried Macapuno Coconut
Packaging & Accessories:
- Corrugated Boxes
- Plastic Bags
- Sample Labels and Coffee Filters
These products cater to diverse segments from retail and horeca to manufacturing and institutional buyers.
Specialization and Unique Selling Proposition
TJJ’s unique advantages include:
- Multi-brand portfolio covering premium coffee, traditional snacks, and modern vegan products
- Authentic Vietnamese culinary heritage, adapted for modern packaging and shelf-stability
- OEM/private label solutions across multiple product formats
- Wide international appeal, offering both exotic and comfort flavors in convenient formats
Their ability to adapt heritage Vietnamese recipes for global retail while maintaining authentic flavor integrity is a key differentiator.
Financials
Although private financial data is not publicly disclosed, TJJ operates with mid- to large-scale production capacity and demonstrates consistent export performance. The diversity of SKUs and participation in major food exhibitions indicates a well-capitalized enterprise.
Shipment and Export Data
Based on trade data and company distribution reports:
- TJJ Viet Nam exports to over 20 countries, including the U.S., Korea, Japan, Australia, and several EU markets.
- Product categories such as Lee’s Coffee, Tipo Egg Cookies, and vegan snack lines are top performers.
- The company manages frequent consolidated container shipments, facilitating mixed product orders.
Target Markets
TJJ targets:
- Supermarkets and ethnic grocery chains
- Online retailers and e-commerce marketplaces
- Food service and institutional buyers seeking traditional Vietnamese recipes
- OEM and brand partners needing private-label Vietnamese cuisine
Capabilities
TJJ’s operational capabilities include:
- In-house food processing lines for frozen, ready-to-eat, and retort-packed items
- Cold storage and frozen logistics infrastructure
- Private labeling, packaging design, and compliance documentation services
- Comprehensive quality assurance, meeting export standards
Certifications and Compliance
While detailed certifications are not publicly listed, TJJ likely operates under:
- HACCP
- ISO 22000
- Vietnamese FDA Compliance
- Halal certification for select products
These certifications allow access to high-barrier markets including the U.S., EU, and Middle East.
Customer Testimonials
Client feedback highlights:
- Exceptional flavor authenticity and product diversity
- High satisfaction with OEM and custom labeling services
- Prompt communication and order fulfillment across regions
Buyers particularly appreciate the modern packaging of traditional Vietnamese staples.
Major Achievements
- Established Lee’s Coffee as a leading Vietnamese RTD beverage brand
- Expanded snack portfolio with Tipo and Mamasia brands
- Built export relationships across 20+ countries
- Developed proprietary frozen and vegan food lines targeting health-conscious consumers
- Became a trusted private label partner for international clients in food and beverage sectors
