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T2

Exhibiting at Thaifex - Anuga Asia 2025

12-WW15
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Grains, Rice

Products:

Snacks: Preserved Plum, Roasted Seaweed

Hardware: Tools, Construction Materials, Consumables, Spare Parts

Toepto Kaona Co., Ltd., headquartered in Bangkok, Thailand, is a unique and diversified company operating across multiple verticals including consumer snack manufacturing, international trade, and industrial hardware distribution. With a strategic blend of food production and construction-related supply, the company is positioned as a multi-category enterprise catering to both B2B and B2C markets in Southeast Asia and beyond.

Company Overview

Toepto Kaona Co., Ltd. was established with a vision to integrate Thai traditional product value into modern market ecosystems. The company maintains two key divisions:

  1. Consumer Products Division – Focused on developing and marketing high-quality Thai snacks and food items.
  2. Hardware and Construction Division – Specializes in importing, exporting, and wholesaling construction tools, materials, and consumables.

This hybrid business model allows the company to balance seasonal demand cycles and maintain revenue stability.

Product Portfolio

1. Consumer Snack Products:

Toepto Kaona manufactures and exports a niche line of Asian snacks and preserved foods under its house brands. Products include:

  • Preserved Plums – A traditional Thai delicacy appreciated for its sweet-sour profile.
  • Roasted Seaweed Snacks – Seasoned and packaged for retail distribution, catering to health-conscious consumers.

These products are often marketed under the brands Khomfai and Seleco, and are sold in domestic retail chains, online platforms, and exported to regional markets.

2. Hardware and Industrial Supplies:

The company is also a recognized name in industrial and construction materials, offering:

  • Tools for general and specialized construction work
  • Building consumables (fasteners, adhesives, tapes)
  • Spare parts and maintenance components for equipment

Toepto Kaona services contractors, real estate developers, and industrial procurement units across Thailand and Vietnam, where it also maintains commercial ties.

Business Reach and Market Presence

  • Domestic Sales: Product distribution across supermarkets, construction supply stores, and e-commerce channels in Thailand.
  • Export Markets: Primarily Vietnam and select Southeast Asian countries for both food and industrial product lines.
  • Strategic Partnerships: Collaborations with CAC Vietnam for distribution and joint marketing of product lines.

Financial and Operational Indicators

Toepto Kaona’s financial performance reflects its diversified operations. While exact revenues are not disclosed, industry estimates suggest:

  • Estimated Annual Revenue: THB 50–100 million across both divisions
  • Snack Production Capacity: 500,000–800,000 consumer packs per annum
  • Industrial Supplies Turnover: Approx. 3,000 SKUs circulated annually through B2B contracts

Brand Recognition

  • Khomfai – Recognized for its cultural branding around traditional Thai snacks.
  • Seleco – Popularized through value-focused snack lines for modern trade and general retail.

Both brands have gained traction in regional Thai supermarkets and select online platforms.

Certifications and Standards

  • Snack production follows Thai FDA safety standards and local food hygiene regulations.
  • Hardware imports comply with industrial safety norms and are sourced from certified suppliers in ASEAN.

Key Personnel

  • Phraewphan Phlernphrom – Plays a pivotal role in business development, procurement, and international coordination, particularly with the Vietnam partnership.

Strategic Highlights

  • E-commerce Expansion – Actively building digital storefronts for snack brands across Thailand.
  • Product Diversification – Plans to expand into dried fruit categories and home improvement tools.
  • Export Enhancement – Strengthening B2B channels in Vietnam and exploring expansion into Laos and Cambodia.

Conclusion

Toepto Kaona Co., Ltd. stands out as a nimble, multi-sector enterprise combining the authenticity of Thai snack production with robust industrial trade capabilities. Its diversified model, brand development efforts, and regional export footprint make it a resilient and adaptable player in Thailand’s SME landscape.