Tofusan Co., Ltd., headquartered in Bangkok, Thailand, is a pioneering food and beverage company specializing in organic soy milk products. Known for introducing the first pasteurized organic soy milk in the Thai market, Tofusan has built a reputable brand focused on health, sustainability, and innovation. The company is now one of the leading plant-based beverage manufacturers in Thailand with a growing international presence.
Company Overview
Founded by entrepreneur Suranam Panichakarn, Tofusan was established with the vision of creating wholesome soy-based beverages using organic ingredients and sustainable practices. The company’s manufacturing process prioritizes freshness, nutritional value, and the retention of natural soy flavor.
Tofusan operates a state-of-the-art production facility compliant with international food safety standards. Its flagship product is pasteurized organic soy milk, which quickly became popular among health-conscious Thai consumers.
Product Portfolio
Tofusan offers a diverse range of soy-based beverages under its house brand "Tofusan":
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Pasteurized Organic Soy Milk:
- Original
- No Sugar
- Low Sugar
- High Protein
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UHT Organic Soy Milk:
- Original
- High Protein
- Dark Chocolate Flavor
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Innovative Blends:
- Soy Milk with Tofu Sheet
- Soy Milk with Black and White Sesame
- Soy Milk with Coconut Jelly
Each product is made from certified organic soybeans, sourced locally in Thailand, and processed with minimal additives to maintain nutritional integrity.
Market Position and Customer Base
Tofusan targets a broad spectrum of consumers including:
- Health-conscious individuals
- Lactose-intolerant customers
- Vegan and vegetarian communities
- Urban millennials and fitness enthusiasts
The brand is well-positioned in Thailand’s health beverage sector, with product availability in leading retailers such as 7-Eleven, Tesco Lotus, Big C, and Tops Market.
Distribution and Export
Tofusan has a strong domestic distribution network and is actively expanding its footprint in international markets:
- Domestic Reach: Over 10,000 retail locations across Thailand.
- Export Markets: Includes China, Singapore, Hong Kong, and the Middle East.
- Logistics: Maintains a cold chain for pasteurized items and shelf-stable solutions for UHT products.
Financial and Business Performance
- Estimated Revenue: Over THB 400 million annually, with year-on-year growth averaging 20–30% since its launch.
- Production Capacity: Capable of producing over 100,000 bottles per day.
- Market Share: Among the top 3 soy milk brands in Thailand’s modern trade channel for pasteurized beverages.
Certifications and Quality Standards
Tofusan complies with both domestic and international food safety and quality requirements, including:
- Thai FDA Certified
- GMP (Good Manufacturing Practices)
- HACCP (Hazard Analysis and Critical Control Points)
- USDA Organic (for select export SKUs)
- Halal Certified
These certifications enhance consumer trust and facilitate export readiness.
Innovation and Sustainability
Tofusan invests significantly in product R&D, packaging innovation, and environmental sustainability:
- Eco-friendly Packaging: Use of recyclable cartons and promotion of minimal plastic.
- Plant-Based Focus: Expansion into new plant-based product lines under development.
- Health Trends: Leveraging consumer demand for high-protein and low-sugar drinks.
Marketing and Brand Engagement
Tofusan is highly active on social media platforms like Facebook and Instagram, utilizing digital campaigns, influencer collaborations, and lifestyle branding. The company also engages in community-driven events such as health fairs and organic product expos.
Key Personnel
- Suranam Panichakarn – Founder and CEO, recognized as a young leader in Thailand’s health food revolution. A keynote speaker in several regional food innovation forums.
Brochures and Media
- Product and company brochures are available on the company’s website and via digital download. Videos detailing the Tofusan brand story, production process, and product introductions are available on YouTube.
Conclusion
Tofusan Co., Ltd. exemplifies the next generation of Thailand’s food and beverage industry—combining organic agriculture, nutritional science, and innovative marketing to deliver superior plant-based products. With rapid growth, strong brand loyalty, and an eye on global expansion, Tofusan continues to set the standard for health-forward soy beverages in Asia and beyond.
