Exhibiting at Thaifex - Anuga Asia 2025

Toiyibun Foods Co., Ltd., based in Yala, Thailand, is a recognized manufacturer and exporter of halal-certified soy milk and fruit-based beverages under the brands "Labansoy" and "Deeni". Known for their commitment to health, innovation, and Islamic dietary standards, the company has positioned itself as a leading player in the Southeast Asian plant-based beverage sector.

Company Overview

Toiyibun Foods was founded with a mission to provide nutritious, flavorful, and halal-compliant beverages tailored to the tastes and dietary needs of Muslim and health-conscious consumers. Leveraging modern manufacturing techniques and regional sourcing, the company produces a wide range of soy milk formulations and fruit juices that cater to diverse consumer preferences.

Product Portfolio

The company’s flagship brand, Labansoy, features a robust variety of soy-based drinks, each tailored to meet specific nutritional profiles and flavor demands:

• Soy Milk Lineup:

  • Labansoy Original
  • Labansoy Chocolate & Malt
  • Labansoy Strawberry
  • Labansoy Goat 25%
  • Labansoy Black Sesame & Malt Extract
  • Labansoy Low Sugar
  • Labansoy Multigrain
  • Labansoy Coconut 30%
  • Labansoy Cow 40%
  • Labansoy Banana
  • Labansoy Black Seed

• Fruit Juices:

  • Deeni Fruit Juices – offered in multi-flavor options targeting daily vitamin and hydration needs.

These products are marketed in various packaging formats, including Tetra Pak and PET bottles, making them suitable for both retail and institutional buyers.

Unique Selling Propositions

• Halal-Certified Production: Full compliance with halal standards, certified by relevant Thai Islamic bodies.
• Diverse Product Line: Broadest soy milk flavor range in the Thai market, including options fortified with goat and cow milk derivatives for unique texture and nutritional value.
• Targeted Branding: Directly appeals to Muslim communities with branding, messaging, and product formulation aligned with religious and cultural values.

Market Coverage and Distribution

Toiyibun Foods products are distributed across:

• Thailand: Widely available in southern provinces with strong Muslim populations, and expanding into urban markets nationwide.
• International Markets: Exported to Muslim-majority countries in Southeast Asia and the Middle East, with distributors targeting Malaysia, Indonesia, and the Gulf Cooperation Council (GCC) countries.

The company’s distribution strategy includes direct sales, B2B wholesale, and strategic partnerships with Islamic retail cooperatives and health food chains.

Operations and Production Capacity

• Production Facility: Equipped with modern pasteurization and aseptic packaging systems in Yala, enabling large-scale production while maintaining product safety and shelf-life.
• Capacity: Estimated daily production of over 100,000 units of soy-based beverages across multiple SKUs.
• Logistics: Integrated supply chain operations including raw material sourcing, QA, and export documentation.

Financial and Growth Insights

Although private financials are not publicly disclosed, the company is considered one of the fastest-growing food and beverage companies in Thailand’s halal sector. Based on market size and distribution:

• Estimated Annual Revenue: THB 80–120 million
• Growth Rate: Estimated 15–20% annually, driven by expanding demand for plant-based and halal-certified products

Certifications and Compliance

• Halal Certification by the Central Islamic Council of Thailand
• Thai FDA Compliance for all food safety and labeling regulations
• GMP and HACCP Standards implemented in production

These certifications support the company’s export readiness and product integrity across regulated markets.

Branding and Customer Engagement

• Labansoy: Established as a trusted household brand for halal soy beverages.
• Deeni: Positioned for younger audiences and those seeking natural fruit refreshment.

The company employs targeted social media marketing, local sponsorships, and community health initiatives to build brand loyalty.

Key Personnel

• Somchai Kulkirirattana – Executive leadership driving product development and export strategy. Known for pioneering the integration of halal compliance with nutritional innovation in Thailand’s beverage sector.

Conclusion

Toiyibun Foods Co., Ltd. is a pioneering force in Thailand’s functional beverage industry, blending halal principles, nutritional science, and market-savvy product development. Through its Labansoy and Deeni brands, the company addresses the evolving needs of global Muslim consumers while contributing to the rising trend of plant-based, health-conscious lifestyles.