Exhibiting at Thaifex - Anuga Asia 2025

Tongsook Food Co., Ltd., headquartered in Kanchanaburi, Thailand, is a prominent manufacturer and exporter of traditional Thai coconut-based snacks, most notably Thai coconut rolls. The company has successfully fused local culinary heritage with modern manufacturing practices to create a globally appealing product line that reflects both quality and innovation.

Company Overview

Founded with a mission to bring authentic Thai flavors to the global snack market, Tongsook Food Co., Ltd. has emerged as a leading player in the coconut snack segment. The company is driven by a commitment to quality, food safety, and international compliance standards. Under the leadership of Nipat Charoenkitkarn, Tongsook Food continues to expand its footprint in international markets through strategic branding, premium packaging, and product diversification.

Product Portfolio

Tongsook Food’s flagship products revolve around its unique line of coconut rolls, available in two main categories:

• Thai Coconut Rolls:

  • Original
  • Banana
  • Chocolate
  • Espresso
  • Green Tea

• Crispy Coconut Rolls:

  • Original
  • Strawberry
  • Espresso
  • Green Tea

These products are crafted using natural ingredients, including freshly grated Thai coconut, cane sugar, egg yolks, and tapioca flour. All products are oven-baked to achieve a signature crisp texture without deep frying, aligning with modern consumer trends toward healthier snacking.

Unique Selling Points

• Authentic Thai Recipes: Developed from time-honored Thai dessert traditions.
• Natural Ingredients: No preservatives, no artificial coloring, and no trans fats.
• Healthy Snack Alternative: Oven-baked and high in dietary fiber.
• Export-Ready Packaging: Attractive and compliant with major market regulations.

Market Reach and Distribution

Tongsook Food products are distributed in over 20 countries globally, with key markets including:

• United States
• Japan
• South Korea
• Germany
• Singapore
• United Arab Emirates

In addition to retail export, the company also supplies private label clients and B2B partners across Asia, North America, and the EU.

Certifications and Quality Compliance

Tongsook Food maintains rigorous quality assurance protocols and holds several international certifications:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• Thai FDA Approval
• Halal Certification (in progress for specific markets)

These standards ensure food safety, consistency, and customer satisfaction across all product lines.

Operational Capabilities

• Facility Location: Kanchanaburi, Thailand
• Production Capacity: Over 100,000 packs per month
• Packaging Variants: Ranging from 50g pouches to 200g retail boxes and 1kg bulk packs
• OEM/ODM Services: Available for private label clients and international distributors

Financial and Business Highlights

• Estimated Revenue: USD 2–4 million annually
• Annual Growth Rate: 20% compound growth driven by increasing demand for coconut-based snacks and Asian health foods
• Export Revenue Contribution: Over 70% of total revenue

Digital and Brand Presence

Tongsook Food engages with consumers through an active digital presence and online platforms:

• Facebook: https://www.facebook.com/tongsookfood
• Instagram: https://www.instagram.com/tongsookfood

Marketing focuses on product authenticity, Thai culinary culture, and the brand’s healthy snacking philosophy.

Videos and Media

• Production Process: Demonstrates cleanliness, automation, and ingredient quality
• Product Showcase: Covers full product range and flavor features
• Thaifex Anuga Asia 2024 Participation: Highlights international trade exhibition exposure and industry networking

Brochures and Marketing Collateral

• Product Catalog: Detailed ingredient lists, nutritional facts, packaging options, and certifications
• Company Profile: Organizational background, vision and mission, and global expansion strategy

Both brochures are accessible via the company’s website and shared during international trade shows and client onboarding.

Future Outlook and Innovation

Tongsook Food is actively developing new product lines such as:

• Gluten-free coconut rolls
• Vegan-certified coconut snacks
• Coconut-based granola fusions

These products will cater to niche health food markets and support expansion into supermarkets and organic stores in Western countries.

Conclusion

Tongsook Food Co., Ltd. represents a new era in Thai snack manufacturing—fusing cultural authenticity with modern production and global ambitions. Through its commitment to quality, innovation, and sustainability, the company has carved out a distinct space in the premium snack segment, making Thai coconut rolls a favorite among health-conscious consumers worldwide.