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Exhibiting at Asia Fruit Logistica 2025

3, 3S01
AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Products:

Topfruit International Pty Ltd is a premium Australian cherry producer and exporter, operating under the brand name Cherry Bird Orchards. Located in Lidster, New South Wales, the company is known for delivering high-quality cherries grown in optimal climatic conditions at the foot of Mount Canobolas. With a commitment to quality, traceability, and international market compliance, Topfruit International supplies cherries to clients across Asia and the Middle East during the Southern Hemisphere harvest season.

Core Business

Topfruit International specializes in the cultivation, packing, and export of export-grade cherries. The company manages its operations from orchard to export, ensuring that each step—harvesting, cold storage, packing, and air freight—is optimized for freshness and shelf life.

Operating under the Cherry Bird brand, the company has positioned itself as a premium supplier of Australian cherries, particularly targeting peak gifting and holiday consumption periods in international markets.

Product and Service Offerings

  • Cherries (Fresh Export Grade):

    • Varieties: Lapin, Regina, Sweetheart, Simone, and other premium selections
    • Harvest Period: Mid-November to January
    • Sizing: Large-grade cherries (typically 26mm+)
    • Packaging: Branded Cherry Bird cartons (2kg and 5kg), clamshells, and loose punnets
    • Shipping: Sea and air freight, with cold chain control
  • Services:

    • Private label packaging for select clients
    • Compliance with market-specific import regulations and certifications
    • Export documentation and phytosanitary inspection support

Specialization and Unique Selling Proposition (USP)

Topfruit International’s core strength lies in:

  • Geographical advantage: Orchards located at 900m elevation in Orange region’s rich volcanic soil and cool climate, producing high Brix, firm cherries
  • Vertical integration: In-house orchard management, on-site packing facilities, and quality assurance processes
  • Consistent quality and traceability: Every cherry is monitored from orchard to packhouse to export point
  • Premium branding: "Cherry Bird" is positioned as a luxury cherry product in Asian gift markets

Financials and Export Performance

Though private financials are not disclosed, performance indicators include:

  • Annual production exceeding 300 tonnes of cherries
  • Export destinations include China, Hong Kong, Singapore, Malaysia, Thailand, and UAE
  • Increased demand during Chinese New Year and Mid-Autumn Festival seasons
  • Featured as an exhibitor at Asia Fruit Logistica, supporting B2B engagement in regional markets

The company’s premium position allows it to command competitive prices in peak-season exports.

Target Market

  • Premium fruit importers and distributors in Asia and the Middle East
  • Luxury food retailers targeting seasonal gifting periods
  • E-commerce platforms specializing in premium fruit box deliveries
  • Wholesale markets in Hong Kong, China, and Southeast Asia

Capabilities

  • Modern grading and packing facilities at the orchard site
  • On-site hydrocooling and cold chain to maintain fruit integrity
  • Export-ready documentation with compliance to AQIS, China CIQ, and other market-specific requirements
  • Skilled team managing seasonal labor, harvest timing, and logistics planning

Certifications and Compliance

Topfruit International aligns with key industry and export standards, including:

  • HACCP certification for food safety systems
  • Export Registration with Australian Government Department of Agriculture, Fisheries and Forestry
  • Phytosanitary inspection compliance for all international shipments
  • China market compliance certification (for cherry export protocols and residue limits)

Achievements

  • Built a premium reputation for "Cherry Bird" brand in China and Singapore
  • Successfully delivered cherries during the peak Lunar New Year and Christmas seasons
  • Expanded into private label partnerships with distributors in Southeast Asia
  • Recognized for consistent fruit size, sweetness, and low rejection rates by wholesale buyers

Customer Testimonials

“Cherry Bird cherries have been our best-performing luxury fruit during gifting season — the quality is consistently superb.”
— Managing Director, Premium Fruit Distributor, Hong Kong

“We’ve trusted Topfruit for three seasons now. Their post-harvest care and cold chain are flawless.”
— Buyer, Singapore Import Group

Brands

  • Cherry Bird – The flagship brand of Topfruit International Pty Ltd, representing premium-grade Australian cherries grown at altitude with care, science, and craftsmanship.